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Getting Special Finance Leads From the Right Provider

Posted on: May 3rd, 2012 by credit

Special finance leads are a way for car dealers to meet their sales quota and make more sales. It is also a cheaper way for them to acquire more prospects. However, dealers have to make sure that they are buying special finance leads from the best provider.

First, car dealers should make sure that their prospective lead provider is already experienced in providing special finance leads for at least 5 years already. It must have a proven track record and a good reputation in the industry. Car dealers can request for a list of its previous clients as references. They can also check the Better Business Bureau or BBB database to further assess the reliability of their prospective lead provider. Things that they can find in BBB’s database are BBB accreditation, company review, BBB’s rating, and a summary of complaints of the lead provider. It is important that car dealers deal with a professional and reputable lead provider.

Second, car dealers should also know the various lead generation techniques that their prospective lead provider employs. This is also necessary in evaluating a lead provider because the way lead generation techniques are used impacts the quality of leads that will be generated by those techniques. If those techniques are used abusively and inappropriately, they would produce bad leads. Car dealers should also know if the lead provider buys special finance leads from a third party, which is often the case for this type of leads. Car dealers have to ask about how they make sure that they are getting quality leads from the third party.

Third, a good lead provider must have a screening process where the leads they obtain are verified and pre-qualified before delivering them to their clients. Approved Auto Leads is an example of a lead generation company that employs a screening process. If a lead provider pre-screens leads, car dealers can be sure that the leads they will receive are most likely of quality. They would not also have to spend time on qualifying the leads. Car dealers should not forget to ask their prospective lead provider about this.

Finally, car dealers must choose a lead provider that has no unreasonable and unnecessary fees and charges. There are many lead providers who have abusive terms and rates. To avoid such providers, car dealers should take some time comparing offers from different lead providers. They should remember not to go beyond their budget.

Car dealers must only buy special finance auto leads from the best lead provider. They can experience more success in their dealership if they are working with the right partner.


Special Finance Leads – What Auto Dealerships Need to Succeed in Business

Posted on: February 8th, 2012 by credit

At present, there are many auto dealerships that are finding it hard to succeed in business.  Because of the current state of economy, sales are lower compared to the past few years and there are less people coming in the showrooms of auto dealers.  While succeeding in business at this time is definitely challenging, it is not impossible.  Auto dealerships that manage to thrive despite the bad economy would attest that special finance leads make all the difference, and that these are what makes them profitable during the economic slump.

Special finance leads refer to potential customers or prospective car buyers who do not qualify for an auto loan.  More often than not, the reason why the individual is deemed ineligible for auto financing is his or her credit situation.  People with bad or damaged credit usually do not get approved for auto financing because they are considered too high a credit risk.  This kind of lead contains details about the individual who is unable to get a loan to purchase a vehicle, including the name, address and contact information.

Special finance leads make auto dealerships successful because these allow the dealers to make more money.  It does not matter if the dealership sells brand new or pre-owned vehicles; if the car business makes use of this specific kind of leads, there is bound to be profit.  It is a fact that many of the individuals who are interested to buy a vehicle do not have the money to make the purchase in cash; consequently, most of them are also credit-challenged, and this could be due to the weak economy.  With the number of people affected by the economic downturn, anyone can guess just how many potential car buyers out there are not qualified for traditional auto financing.

Auto dealerships which do not offer special financing naturally alienates a considerable number of borrowers who are determined to buy a vehicle.  On the other hand, auto dealerships that offer special financing has the advantage of getting more customers because credit is no longer a problem.  Indeed, having such leads enable the auto dealer to accommodate more customers, which would then result in more sales.  Of course, before more sales can be had, the auto dealership must first create a special finance program that would lead more customers to them.  First, the dealership has to find lenders that specialize in special financing, those which are willing to lend money to people with less than perfect credit.  Second, the dealership has to find a source of special finance leads, that which can direct the dealer to the right customers.

There are many special finance lead providers online that auto dealerships may consider as their lead source, but not all of them can contribute to the success of the business.  The lead provider that can best help the dealer be successful is that which sells real and high quality exclusive leads.  One such provider is Approved Auto Leads.  This lead company generates only genuine and exclusive special finance auto leads, and choosing them as a lead provider would be a good move for any auto dealer.

Why Special Finance Auto Leads Can Be An Asset For Auto Dealers

Posted on: January 6th, 2012 by credit




Why Special Finance Leads?

Auto dealers are in the business to make money.  It is their objective to sell automobiles to consumers to be able to generate revenue.  However, many dealers are finding it difficult to accomplish such goal at present.  The automotive industry has suffered many losses because of the recession, and this includes losing many customers.

Naturally, auto dealers would do what is necessary to make sales despite the current economic situation.  They would exploit all opportunities to attract and find prospective car buyers and utilize all methods at their disposal to be more profitable.  In the past, auto dealers relied on traditional marketing strategies such as television and radio advertising to draw customers to their respective lots.  Now, these strategies are no longer effective, and dealers opt for something that is guaranteed to bring them money.

One thing that can guarantee profit for auto dealers are special finance auto leads.  This kind of auto lead contains important details about prospective car buyers who do not qualify for regular auto financing due to bad credit.  Access to such information would be advantageous for car dealers  because it brings them one step closer to making a sale.  They would be able to contact the potential customer and give him or her an offer.

Special finance auto leads are an asset for auto dealers for two reasons.  First, these can help them make sales.  Second, these can boost their popularity, which would result in more profit.

These days, many car dealers barely achieve their monthly sales quota.  With only a few people coming in the shops, it is really a challenge for any car seller to reach the sales target.  By obtaining special finance car leads, it is possible for dealers to boost revenue.  In some cases, they may even exceed the quota.  Getting such leads makes a dealership more profitable because the information directs the seller to the target market.

Some auto dealers may be hesitant to buy special finance leads because this means they would be selling vehicles to car buyers with bad credit.  After all, the credit standing already serves as an indication of the individual’s ability or inability to repay.  However, financing subprime borrowers can do wonders for a dealer’s reputation.  Auto dealers that provide special finances get more customers,     and a bigger client base certainly brings more recognition to the dealer.  If a car dealer is popular and has many customers, it can enjoy an improvement in its profit margin.

Auto dealers that want to be more profitable would benefit from the services of a lead generation company such as Approved Auto Leads.  This lead generation company has been in business for over ten years, and has been the preferred firm of many car dealers.  Approved Auto Leads is a company that offers only real time and exclusive special finance auto leads, and these are what every auto dealer needs to make sale.  Indeed, it would be a good idea for any car dealer to have this company as their source of leads.

Things Car Dealers Should Know About Special Finance Leads

Posted on: December 22nd, 2011 by credit

What Dealers need to know about Leads

Special finance leads are car loan applicants that have bad credit.  Lead generation companies deliver such leads to their clients in a comprehensive list or database.  People with bad credit are mainly those who are victims of massive lay offs and bankruptcies due to the economic recession.

They are also a good market for car dealers as they will always be expecting a call from a sales person anytime soon since the day they applied.  These people badly need a car and are just taking chances despite their bad credit.  Hence, there is a high conversion rate in this type of leads.  However, car dealers should still be careful in purchasing special finance leads.

If a lead provider asks for start up fees, car dealers should be careful.  They should not get into any deal where a lead provider asks for any form of initial payment.  Avoid providers also that urge to take a long term contract.  It is risky to be bonded in a long term contract just to find out in the end that they just gained more profit.  The pricing per lead and the corresponding conversion rate should also be considered.

Car dealers should make sure that the leads they will be purchasing are pre-approved.  This means that just like in any other types of leads, the special finance leads ordered went through a verification and approval system.  This is where the lead provider assesses whether a particular lead is qualified or not according to the dealer’s criteria.  How would car dealers know if a lead provider really does this?  Before signing a contract with a lead provider, they should investigate on this aspect first by asking questions about the details of the process.

Car dealers should also ensure that they would only get quality leads.  Again, before finalizing a deal with a lead provider, car dealers should also ask about the marketing strategies that the lead provider employs.  Marketing strategies or lead generation techniques determine what kind of leads are they attracting to the offer.  Bad leads are usually victims of misleading strategies.  Good leads are those who are really serious in purchasing a car.  People with bad credit are one of those serious ones who badly want to buy a car.

In ensuring the quality of leads, the exclusivity of the lead should also be evaluated.  Car dealers should make sure that the leads were not just resold to them.  They should be new and recent.  If the leads are sold to anyone else already, it cannot be used anymore and it is therefore useless.

Approved Auto Leads make sure that its clients enjoy the exclusivity of their leads, moving quite freely in a less competitive ambiance.  It also does not provide its client with bad leads just to meet the number of leads per order.  Approved Auto Leads ensures top quality even with special finance leads.

Understanding Special Finance Leads

Posted on: December 1st, 2011 by credit

The global economic crisis has definitely taken its toll in the lives of people.  This can be most especially seen with the growing percentage of them having a bad credit and needing special financing.  This could be perhaps the result of massive lay offs, closing down of businesses and drastic losses of a company.  These people have not been able to build a good credit standing since then.  In effect, purchasing other necessities like house and lot, cars, appliances and the like have become almost like a struggle.


A car has already been one of man’s necessities.  However, a bad credit on the record effectively hinders one to purchase a car.  Nevertheless, the good news for these people is the availability of offers from the different financial institutes for bad credit standing.  It is easier to get bad credit auto loans because the borrower just has to convince the lender that he or she is still capable of fulfilling financial obligations by presenting relevant documents, including the credit report.


Bad credit auto loans and others of the same kind are also termed as special financing.  For people needing a car, it is easier to find a good offer now because of the tight competition.  On the other hand, for car dealers, it could be considered that it is their season now to look for special finance leads.


Special finance leads are prospect customers for bad credit loans presented in a comprehensive list.  It includes all their information and other relevant details.  These can be bought by car dealers from a lead company.  Lead companies work this by having their own system in approving and discarding applications.  A good lead company approves applications that are qualified in their client’s criteria and they do this beforehand so that they give their clients quality leads.


This is beneficial for companies selling insurances, loans and the like.  They do not have to exert too much effort in finding special finance leads themselves or in advertising their products and services to the point of overdoing it.  These companies would just have to approach lead companies and buy the list from them and then contact each one included in the list.


This also has some benefits to borrowers.  It is also less effort for them to search for a good bad credit loan offer.  Their sources are not just limited to banks and credit unions.  Car dealers and loan companies contact them directly to offer their deal.  However, borrowers should always be reminded that they should be wise in choosing the best deal.

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