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How will I Know if I’m Buying Quality Car Sale Leads?

Posted on: February 8th, 2012 by credit

In order to get enough car sales leads and meet the daily quota of sales, car dealers have to work their best–from finding leads to pursuing them–and wipe their brows without meeting their sales quota.  However, car dealers, especially their sales representatives, often spend most of their time in finding leads than in closing them. In this way, the revenue growths of car dealerships are slow.

Thanks to lead generation companies, like Approved Auto Leads, which do almost half of the car dealerships’ job.  These companies take care of finding leads for the car dealers.  This also includes marketing strategies and promoting the business website, along with their products and services.  Car dealerships would just have to purchase the leads generated for them.  However, if a lead company is not generating quality leads or leads that would sell, it would not help the car dealer at all.  To ensure that a lead company sells quality leads, the following are the points by which car dealers make their evaluation.

Not all lead generation companies screen the leads they collect.  Car dealers should go for the ones who do screening.  If a lead company has a pre-screening process, the car dealer may somehow be assured that the leads it would sell are good quality.  Car dealers can call up their prospective lead company and ask about their verification and screening processes.  If a lead is pre-screened or pre-approved, this means that it is recent, contains authentic information, and most likely to close.

Car dealers should know if the lead company purchases car sales leads from a third party or a lead generation company also.  Although this is legitimate, car dealers should still enquire about the lead company’s criteria and system in choosing the leads they would purchase.  It is more likely that the quality of the leads provided to car dealers are lessened if the lead company purchases from a third party rather than generating their own.

One thing that also affects the quality of leads sold by lead generation companies is the conversion rate.  If car dealers want to purchase quality car sales leads, they should buy those with high conversion rates.  However, these often come at a more expensive price.  Regardless, these leads would increase the car dealers sale.  This is better than buying several cheap leads with a low conversion rate.  It would turn out that there are more leads who would turn down the offer.

Car dealers should also consider how fast the delivery time is.  The sooner the leads will be delivered, the better.  This is because there will be more time for car dealers or car sales representatives to entertain the queries and close more leads.  The lead generation company should have quick delivery system so as not to spoil the interest of the leads in buying a car.  Car sales leads cannot afford to be delayed.  It lessens the quality of the leads.

Lastly, a lead generation company would be able to generate quality leads if they are experts in lead generation techniques–traditional and non traditional.  These are the very techniques that the company use to advertise the car dealer’s business.  By effectively and correctly performing these techniques, a lead generation company can guarantee their customers that they only provide quality leads.  This is also what Approved Auto Leads takes pride on.  Car dealers can ask the company about the lead generation techniques they employ.

Indeed, lead generation companies like Approved Auto Leads have helped car dealerships in meeting their sale quotas without juggling closing deals and finding leads with the limited time they have.

What are Quality Car Sales Leads and How They Bring More Sales

Posted on: January 24th, 2012 by credit

Do lead generation companies really boost the sales of a car dealership?  Approved Auto Leads guarantees its customers increased revenues with the help of their efforts.  However, there are several factors why this would not happen sometimes in other lead companies.  One of the most triggering factors is the quality of leads a lead company provides.

When car dealers look for car sales lead providers, they should first do some research on the company’s background and track record.  By doing this, a car dealer would know how long has the company been in the business.  A company that has been in the industry for quite a number of years already could possibly be more reliable and credible than any other else.  Although this may not be true all the time, such companies still managed to somehow stay in the business.  When car dealers are considering to purchase auto leads, they should look at the most reputable car sales lead provider to somehow ensure the quality of leads they will be provided with.

Car dealers can further check on the quality of leads by  asking about the various lead generation techniques they employ.  Lead generation techniques online are more prevalent and effective now.  However, if these are abused, it would lead to penalization and bad leads generation.  Many lead companies use these techniques to lure interested car buyers into submitting their information and application.  These leads are bad for they are not really interested in the offer but were just deceived by the ads and other online advertising strategies.  In other terms, lead generation techniques affect the quality of leads that will be generated.

Quality leads have also some distinct characteristics which car dealers can easily determine.  First characteristic is being fresh and recent.  Leads are supposed to be delivered to car dealers as quickly as possible.  The longer it gets for car dealers to get back to them, the more possible it is to lose them as sales.  It could happen when other dealers got to them faster or when they lost their interest in the offer.  They should look for car dealers who has a fast delivery time which is not more than 5 minutes.  In another context, lead companies may also send leads that are already outdated.  Car leaders can not make use of these anymore. 

Quality leads must have undergone through verification and screening process.  These are to test the authenticity and validity of the information given by the prospective customer.  The screening process also determines if the application is qualified or not.  The pre-approved leads are then distributed to the car dealers.  This is the same system that Approved Auto Leads employ to ensure the quality of leads they give to their customers.

Lastly, car dealers should take note of the conversion rate.  In most cases, cheaper leads have lower conversion rate, while the dealer has to pay more for leads that have higher conversion rate.  It is best that car dealers go for the leads with high conversion rate even if they are expensive.  It is a good investment since these leads are more likely to convert into sales than cheaper leads would.

Car dealers should not take car sales lead for granted.  It is always an opportunity to make a sale.  That is why a quick response and the right lead source are two important things that will surely turn a car sales lead into a sale.

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