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How SEO can help you get more New Car Leads

Posted on: January 24th, 2012 by credit

S.E.O. gets new car leads


Search engine optimization or SEO is the most basic process in Internet marketing. It is designed to improve the exposure and visibility of a website in the world wide web.  SEO techniques are focused on making the website appear on the first page of search engine results.  If a car dealership’s website appears as one of the top results, it would attract more visitors or in SEO’s technical term, drive more traffic.  The more massive the traffic, the more the website would sell.

For car dealers to attract more and more car leads, they have to be more competitive by going with this trend.  They can start by building their own website.  Here are some important guidelines in creating a car dealership website.  The website should contain the most important pages such as Contact Us, Resources, Company Info, FAQ, and the Inventory page.  The website should be as easy to navigate as possible.  Car dealers might lose a new car lead if he or she found it hard to navigate their way around the website.  The inventory page should also be interactive and organized as this is going to be the page where most visitors would want to see.  This page must contain all the available car models and other services of the car dealership and should be comprehensive as much as possible.

Here are some effective SEO techniques car dealers can employ to direct traffic to their websites: link building, forum marketing, video marketing and social media marketing which will be discussed further later on. The quality of the content of the website is also important.  It should be engaging to a new car lead.  If the car dealer is keeping a blog for his or her business, he or she should blog about useful ideas, tips and other information that a new car lead might find interesting to read about.  The content for the blog should be regularly updated.  Visitors who would visit a car dealership blog for a second time would want to find new content.  Thus, car dealers should never fail to put up fresh and genuine content regularly.  Moreover, it is not good to fake this by putting substandard content on the blog or website.  Car dealers would not be able to keep prospective customers in this way. 

To optimize the blogs of car dealers, they can employ keyword search and use, an SEO technique.  This is done by doing a research on the most searched keywords relevant to the business.  These keywords should be used within the articles without sacrificing the quality of the content.

Car dealers should also consider penetrating social media like Facebok, Twitter, LinkedIn, and the like.  These are effective platforms to reach a wide range of prospective car buyers and they spread information quickly.  This also gains car dealerships more exposure as there are many people who are on these sites.  Car dealers would just have to learn more about SEO techniques which are specifically designed for social media marketing.

Lead generation techniques are not easy tasks for car dealers to carry out along with closing deals.  The effect of SEO techniques does not also happen overnight.  It requires car dealers’ continuous effort.  Approved Auto Leads offers assistance in lead generation techniques which car dealers can avail along with the lead generation itself.

Things to Remember When Closing A Deal

Posted on: January 16th, 2012 by credit


New Car leads


Lead generation companies can indeed provide quality new car sales leads–people who are really serious about purchasing a car– to its clients.  However, this would not fully happen if car dealers would not be able to do their part well.  Increasing the car dealer’s revenues is not just the lead generation company’s task.  In fact, it requires largely from the dealer’s part.  What then should car dealers do upon receiving the leads from a lead generation company?

Car dealers should call up their prospects immediately.  These leads are hot leads since they took the initiative to apply for the car dealer’s program.  Since they showed interest on the offer, they are most likely going to make a purchase.  Therefore, car dealers should take advantage of this by responding to their queries as fast as they could.  They can utilize auto-responders which can quickly send an email or text message to the lead to acknowledge the receipt of the application.

In making the call, car dealers should keep in mind that this is the part where they should be displaying a good impression.  They should train their sales representatives in this aspect as it can make or break a sale.  It is better to start with a warm and smart greeting.  The sales representative or car dealer do not have to make long speeches before getting to his or her point.  The truth is, the prospects do not want to hear anything else more than the offer.  So, car dealers should be sensitive to this and should start laying out the agenda right away. 

However, car dealers should not close deals over the phone.  The call only serves as a preliminary to the actual conversation.  The purpose of the call is to get to know the prospective customer first, especially his or her preferences in a vehicle.  In this way, the car dealer can prepare how to negotiate and win the deal when he or she meets with the prospective customer.

If the prospect would not give in to the offer right there and then, car dealers should not worry about it.  Although they are hot new car sales leads, they might have other concerns that hinder them from making a decision immediately.  Instead of worrying about this scenario, car dealers can ask about the prospect’s concerns.  Perhaps, adjustments that suit his or her needs can be made in the offer in order to close the deal.

Approved Auto Leads does not want its partners to lose income whenever new car sales leads do not turn into a sale.  That is why, we make sure  the lead provided are people who are really serious about buying a car.  It is now just for the car dealers to be diligent in pursuing the leads.

Things to Consider When Buying New Car Leads

Posted on: January 14th, 2012 by credit


Lead generation companies like Approved Auto Loans have been thriving in the automotive marketing industry.  Their services are really helpful in generating more new car leads for car dealerships and in increasing their sales.  However, not all lead companies provide excellent service.  Some might not even be legitimate.  Not only do the company itself may have problems but also the leads that they sell.  Car dealers should be aware of this.  Thus, they should be wise in purchasing new car leads for their dealership.


One of the most important things to consider in buying car leads is the pricing.  When looking at the prices, car dealers should compare it against the conversion rate.  Conversion rate means the lead’s likeliness to be converted into a sale.  Leads which are priced cheaply looks good.  However, if they are sold at a low conversion rate, they are not worth purchasing at all.  The car dealer is just spending too much on useless leads.  It would be better if the leads are priced expensively but has a high conversion rate.

Next thing that car dealers should look at is the quality of the leads.  Most lead generation companies provide free leads so that their potential customers can test the quality of their leads and service prior to purchase.  Car dealers should take advantage of this to ensure the quality of the leads they are about to buy.  However, this may not be a reliable yardstick all the time.  Car dealers would have to double check the quality of leads by enquiring about the company’s lead generation techniques and systems.  Lead generation techniques are essential in being able to obtain quality leads.  These are marketing strategies and these have to be executed well and correctly.  Quality leads should have also undergone screening and filtering processes.  These are some of the important systems a car dealer should know about.  By evaluating all these, a car dealer can somehow be more sure that the lead company generates quality new car leads.

Other things that car dealers should consider when buying auto leads are the type of subscription, quantity of leads, and delivery schedule.  Car dealers should not forget to shop around and compare prices from different lead generation companies.  Approved Auto Leads can assure its clients that it only provides quality leads at the most competitive price.  Approved Auto Leads have been in the business of helping car dealers like you increase their revenues and it has been like that for years.

Things to Do After Obtaining New Car Leads

Posted on: December 27th, 2011 by credit


     As the Internet revolutionized the way automotive industry does marketing now, it has also made finding new car leads easy for car dealers and lenders.  Auto lead generation companies can do that for them now.  They can also take care of the exposure of their client’s website in the Internet to attract more prospective customers.  They are professional in executing lead generation techniques.  Car dealers and lenders availing their services should not waste the opportunity of having auto leads in front of them already.

When dealers receive the auto leads, they should respond quickly to the inquiry so as not to lose the interest of the prospective customer.  Besides, all it takes is just a phone call.  However, car dealers and lenders should not mistake this step as an effective way of negotiating the deal. These Leads are expecting a call or response after they have submitted the form.  That is why a short phone call is important.  It also establishes the car dealer’s or lender’s position in the lead that your offer is already an option.

During the phone call, the car dealer or lender briefs the lead about their offers.  However, as was already mentioned earlier, all the important details and the finalization should be done in a person to person negotiation.  Car dealers and lenders should remember that they are making an impression with their first phone call.  Although they would not be disclosing all details over the phone, they can convince them to visit their shops.  This can be done successfully by having a friendly personality and promoting the loan features well.

New car leads would sometimes need more time before taking the offer.  This could be perhaps due to the other options they are considering as well.  Car dealers or lenders should not be nervous about this.  What the car dealers or lenders could do while waiting for the lead’s final decision is know the lead’s concerns about the program.  The dealer can offer alternative options to the lead to convince him or her to take the loan.  The dealer can also send the lead newsletters or other promotional materials to further promote the program.

Lastly, car dealers and lenders should not give up on the leads. Keep in mind that it is by their own initiative that they submitted the application form.  This implies that they are in need of a car and they are interested on whatever offer car dealers or lenders may have.  Therefore, they just need a little bit more convincing to get their eyes off the other options.

Approved Auto Leads provides new car leads that will surely turn into sales.  They have strategic Internet marketing strategies which they effectively use to generate quality auto leads.  They also make sure that the leads they give their clients are exclusive and not sold to their competitors.

Buying New Car Leads Wisely

Posted on: December 27th, 2011 by credit

How would a car dealer or an auto lender consider buying new car leads from a good auto lead company?  How would they know the quality of these leads?

There are things that car dealers and lenders should consider when buying new car leads.  The first thing is the breadth of their market.  If this is their first time to employ the services of an auto lead generation company, it is recommended to start with and choose only a geographically smaller range of market.  This includes people near their shop who can be easily reached by themselves or by their staff.  This is also more beneficial than having a wider range of prospects.  Car dealers and lenders should also consider their budget in choosing which range would work for them at the time.  The wider the range, the more expensive the costs would be.  Moreover, it is also extra work for the staff.  Car buyers might also find it inconvenient to travel a distance from their residence to the shop.  However, a wider range of prospects brings more leads which could eventually turn out more sales.

Another thing is the quality of new car leads

 that an auto lead generation company sells.  This can be done by checking how many leads on average have shown interest to the lender or car dealer’s offer and agreed to visit the shop.  The most obvious measuring stick is the conversion rate.  How many leads have been turned into sales?  These evaluation points help a car dealer or lender decide whether or not to continue with the services of an auto lead company.

Other things to consider are the identity verification process and the return policy. A good car lead company will be able to discuss their verification system to their prospective client. Identity verification is important as it affects the generation of quality leads. If all information supplied are non-existent or fraudulent, the lead company is just wasting their time stuffing their client’s orders with such leads that will never turn into sales. This is also the reason why a car dealer or a lender should ascertain the existence of the company’s return policy.

Approved Auto Leads make sure that their clients will surely turn the new car leads it is providing into sales.  The leads are in the client’s specified region or range of market.  There is also a reliable system of processing an application form.  There are many testimonies about the company’s helpful service in making their partners increase their revenues. Approved Auto Leads indeed is a good place where car dealers and lenders can start acquiring and managing their leads.

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