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Buying New Car Leads Wisely

Posted on: December 27th, 2011 by credit

How would a car dealer or an auto lender consider buying new car leads from a good auto lead company?  How would they know the quality of these leads?

There are things that car dealers and lenders should consider when buying new car leads.  The first thing is the breadth of their market.  If this is their first time to employ the services of an auto lead generation company, it is recommended to start with and choose only a geographically smaller range of market.  This includes people near their shop who can be easily reached by themselves or by their staff.  This is also more beneficial than having a wider range of prospects.  Car dealers and lenders should also consider their budget in choosing which range would work for them at the time.  The wider the range, the more expensive the costs would be.  Moreover, it is also extra work for the staff.  Car buyers might also find it inconvenient to travel a distance from their residence to the shop.  However, a wider range of prospects brings more leads which could eventually turn out more sales.

Another thing is the quality of new car leads

 that an auto lead generation company sells.  This can be done by checking how many leads on average have shown interest to the lender or car dealer’s offer and agreed to visit the shop.  The most obvious measuring stick is the conversion rate.  How many leads have been turned into sales?  These evaluation points help a car dealer or lender decide whether or not to continue with the services of an auto lead company.

Other things to consider are the identity verification process and the return policy. A good car lead company will be able to discuss their verification system to their prospective client. Identity verification is important as it affects the generation of quality leads. If all information supplied are non-existent or fraudulent, the lead company is just wasting their time stuffing their client’s orders with such leads that will never turn into sales. This is also the reason why a car dealer or a lender should ascertain the existence of the company’s return policy.

Approved Auto Leads make sure that their clients will surely turn the new car leads it is providing into sales.  The leads are in the client’s specified region or range of market.  There is also a reliable system of processing an application form.  There are many testimonies about the company’s helpful service in making their partners increase their revenues. Approved Auto Leads indeed is a good place where car dealers and lenders can start acquiring and managing their leads.

How to Find New Car Leads

Posted on: December 22nd, 2011 by credit

New car leads are not easy to find especially now that the automotive industry has become more competitive.  Although there have been new ways of generating leads that have arisen, car dealers should still not forget the old ways by which car dealers then generate their own leads.  Here are still some effective ways by which car dealers can find new leads.

Telemarketing is one of the most traditional way of finding car leads.  Car dealers here call up each lead from a list of selected names and phone numbers.  This could be tedious for car dealers but they have proven this method to be effective in reaching out to prospective customers.  In this manner, the dealer and the customer are able to talk about the offer clearly.   However, it is still advisable to finalize a deal personally and not over the phone.

Creative offers by car dealers are also effective in making new car leads take the offer.  This technique requires a lot of marketing skills.  The car dealer should come up with an offer that is attractive and something which can not be refused by the dealers or lenders.  This is done to convince the prospective client to take the offer.

Another effective lead generation technique is referral programs.  Through referrals, a car dealer can gain more clients through their existing clients who encourage people from their circle of influence to go for the company’s offer.  The existing clients here receive a certain percentage from the profit if they were able to pull a friend in to the deal.

This is one of the reasons why car dealers should not lose their contact with their existing clients.  Likewise, they should not also lose contact with their prospective customers.  The competition is tough as was mentioned earlier.  Car dealers then should protect their leads from being stolen away by competitors.  They should also never give up on a lead.   A car buyer may really need some time to plan his or her finances or to think about the offer.  While waiting for the lead’s decision, the car dealer can continue sending newsletters or other promotional materials to the lead to further convince him or her.

The newest lead generation technique is through the help of the lead generation companies which largely utilizes the Internet in generating new car leads.  They work by generating leads through their website and selling these to car dealers or lenders.  This is convenient for the dealerships because they do not have too much effort on their part in recruiting more leads.

The same is true with Approved Auto Leads which only provides its clients with quality new auto leads.   It has proven fast but reliable performance where car dealers do not have to worry about marketing solutions anymore.

What to Do With New Car Leads

Posted on: December 1st, 2011 by credit

 Car dealers are now more competitive and creative in attracting car leads.  They have utilized Internet marketing strategies like search engine optimization or SEO, email marketing, video sharing, blogging and the like to be able to generate more leads.  Although effective and fast, these strategies can still show slow progress in having people sign up to their program.  Another competitive way by which they speed up the process of getting new car leads is by purchasing a list of prospect customers from lead companies.  


Lead companies provide car dealers with new car leads.  Car leads are lists where all the relevant information of a customer or borrower applying for a car loan or some sort are presented.  These are either directly submitted by the customer to the lead company or acquired in some other way.  Lead companies would examine each one through their own system and determine which application qualifies for the criteria of their clients.  Their clients, usually car dealers, will just have to buy these prepared lists and proceed with their business.


There are some important things that car dealers should remember and do so as not to waste any precious opportunity to turn leads into sales.


Upon the receipt of new car leads, dealers should contact each person listed there immediately.  It is important to be professional and kind when talking to the prospect customers.  The dealer and the buyer may talk about some preliminary things on the deal over the phone.  However, it should be remembered that it is always better to meet with the client face to face.  Otherwise, it could be dangerous.  Some dealers would just stop with having the complete negotiation over the phone.  While some clients find this convenient and easy, it is still ideal that the negotiation be finalized personally.  This is also to ensure and meet what kind of client the dealer dealing with.


Car dealers should also make sure that they get the car leads themselves.  There are many cases where other dealers are able to get the car leads of another dealer from the same lead company.  There are many reasons why this happen and dealers have to be careful.  To avoid this from happening, dealers should be in constant contact with the lead.


Lastly, do not let go of the new car leads.  It should be remembered that these people are applying for a car loan and wanting to purchase a car.  No matter what happens and how much time it takes, they will purchase a car because they need to do so.  Dealers just have to be patient in convincing the customers and in waiting for their decision.  The most important thing is dealers would not give up on their leads.


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