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Dos and Don’ts of Social Media Auto Dealership Marketing

Posted on: August 17th, 2012 by credit

Social media is now esteemed as one of the most powerful marketing tools in the Internet. Dealerships love it for its rapidness in sharing information and the interconnectedness of numerous networks. Social media has also proven its capability to boost dealership sales. Marketing auto dealerships through social media is indeed a trend in the industry that’s keeping the environment highly competitive, provided that it is done rightly. Look at the following dos and don’ts of marketing auto dealerships through social media.

Do provide relevant and engaging content.

Social media marketing is still, in a way, all about content—articles, photos, videos, and graphics. Content has to be relevant to the needs and interests of your prospects and customers. Things like car reviews, dealership promos, inventory updates, event announcements, news, photos of happy customers at the dealership, and high-quality video testimonials are excellent content. Content must also be engaging. Be creative and persuasive with whatever you post on your pages.

Do respond to your followers/fans.

Whether you like it or not, people online react to your posts. Generally speaking, people either like or hate what they see. Whatever the reaction is, your voice needs to be heard. Reply to comments, likes, tweets, etc. If you encounter a very unhappy customer or prospect, don’t deal with him angrily. You can opt not to react or if you have already responded to him, call off the conversation. In addition, make your responses personal and quick. It is obvious that late responses are less appreciated.

Don’t use social media for sales and sales alone.

It’s true that social media can boost your sales; however, it is rather the effect than the result of your social media marketing efforts. Believe it or not, online car shoppers know if they are just being sold to or genuinely helped. Of course, they appreciate the latter than the former. If you are using social media as sales generator, then you are doing it all wrong. Social media, from its name “social”, is basically used in businesses to build relationships rather than sell. Focus on sales and watch your prospects shy away from your dealership, or worse, from the brand that you carry.

Don’t ditch social media.

It was pointed out earlier that marketing auto dealerships through social media is a trend in the industry. It is therefore a big mistake to lag behind and not keep pace with your competitors. If you have not yet included social media in your dealership marketing strategies, you are missing out on a lot of opportunities for growth. Social media does not only help you reach out to prospects and customers but also make your dealership more visible and popular to your target market.

Is Your Lead Provider Using Any of These Effective Marketing Strategies?

Posted on: May 16th, 2012 by credit

One of the most important things you should know about when choosing a lead provider is the lead generation techniques they use to generate quality leads for you. Lead generation techniques basically involve marketing auto dealership; thus, your lead providers must be knowledgeable in using various auto dealership marketing strategies. Moreover, how they use these techniques affects the kind of leads that they generate. As a car dealer, you have to ensure that you will only be getting quality leads from them. You should also know at least some of the most effective marketing strategies in generating quality leads.

Some of the traditional lead generation techniques like direct mail marketing remain effective until today. Direct mail marketing involves printing postcards, letters, invitations, flyers, magazines, and newsletters in bulk and sending them out straight to the mailbox of your prospects. It is one of the most cost-efficient marketing strategies that yields measurable results. Putting up car ads on billboards and creating TV commercials still capture the interest of leads today. However, they are not as effective as before especially that Internet marketing strategies have dominated the automotive marketing industry.

One of the most effective Internet marketing strategies is search engine optimization or SEO. It is a strategy geared toward improving the visibility of a website in search engine results pages to have more chances of being viewed by visitors and of gaining more prospects. It is used by many businesses today to capture the attention and interest of their prospects. SEO marketing involves blogging, web content writing, directory listing, link building, and the social media. Your lead provider should be knowledgeable in employing various SEO techniques to effectively generate quality leads for you.

Quite similar to SEO is PPC or pay-per-click marketing. The difference of PPC, though, is your lead provider has to pay to boost traffic to your website. In this strategy, the advertiser communicates with a website owner to put ads, usually text ads, on his or her website. The website owner will be paid by the advertiser for every click that his or her ads get. PPC marketing has been proven as one of the most effective strategies in driving traffic to a website and increasing its revenue.

In marketing auto dealership, it is important that marketing strategies are pulled off well and precisely because they can gain or lose leads. Therefore, do not forget to ask your lead provider about how they promote your dealership to generate leads for you. You can also shop around and compare lead providers before settling with one.

Marketing Auto Dealerships – Some Simple and Effective Internet Dealer Marketing Efforts

Posted on: March 25th, 2012 by credit

 

The Internet is advantageous and an effective tool for marketing auto dealerships.  Auto dealerships have become more competitive since they learned to employ Internet marketing strategies into promoting their dealership websites.  However, not all auto dealers are experts in implementing Internet marketing strategies effectively and properly.  Here are some of the easiest and most effective techniques that auto dealers can learn to execute in their dealership websites.

A website with just all text is dull and boring no matter how helpful and informative the content may be.  Auto dealers should put some photos and videos or any other kinds of graphics in their website to make it more attractive and interactive.  These resources also make the website more appealing to visitors.  When creating videos for the site, car dealers can make it promotional yet informative.  Visitors sometimes get turned off if all they can see in the website are just promotions.  The video must also be unique, interesting, catchy and entertaining.

Another effective technique for marketing auto dealerships is writing car reviews.  When auto dealers create a website, they often set up only the usual pages like home page, contact us, blog and FAQs.  Some do not realize that the attractiveness of a website to visitors is usually content-dependent rather than appearance-dependent.  Although the appearance can make a website appealing, it would not make a visitor stay or take action if the contents are not helpful.  Hence, auto dealers should strive for informative content like auto reviews.  People browse web pages to seek information.  Auto reviews are one of the most sought-after information that auto dealers should provide their visitors.  It is better if they will write about the vehicle models available in their lot.

In email marketing, auto dealers should make the messages personal in sending emails to leads.  This is better than preparing a template or just letting the auto responder do all the responding.  It is better for auto dealers to write the replies themselves and in their own words.  In this way, leads would find the dealer sincere and genuine.  Another way of making it personal is giving a friendly

Although the goal of this process is simple, the techniques used and the way to achieve SEO’s goal may be complicated and tedious.  Car dealers can always ask help from lead generation experts like Approved Auto Leads to help them accomplish SEO tasks.  Some simple SEO techniques that car dealers can do themselves are directory listing, article marketing and link building.

 

 
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