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Things to Do to See Your Social Media Strategy Fail

Posted on: September 19th, 2012 by credit

Social media, although widely used as one of the most effective marketing platforms in today’s industries, is still new. Many dealers still struggle in doing it right. There are still cases where a dealership only wasted money on social media marketing efforts that did not turn in good ROI. Your social media strategy can fail in many ways. It is either you need to start or stop doing something. Think about the following pointers:

Build a complicated dealership website. You were successful in encouraging your contacts in social media to visit your dealership website. They checked out your website but asked, “What did we get ourselves into?” Your dealership website has difficult navigation and they are losing their way. Remember that in creating your dealership website, you have to put yourself in the shoes of your visitors. Is this color right for the eyes? Can I go easily around the site? Am I getting any useful information from this site? Is it helpful for my needs? Evaluate your dealership website now and never lose leads internet again.

Compete with celebrities and other brands in getting the most number of likes, fans, followers, comments, etc. First of all, you are not a celebrity; you are a dealer—a businessman—working to gain more profit. Thus, you don’t need too much attention in the social media sphere. Don’t be so vain trying to get noticed by almost everyone in social networking sites. There are more important things to focus on in social media marketing than getting all the attention. Moreover, more likes, fans, followers, and comments do not necessarily follow good and effective branding. You need to work on this with a more appropriate and effective strategy.

Provide content that is not worth sharing. One way to drive more traffic and to spread the news about your dealership in social media is providing compelling and useful content that is worth sharing. However, if you are just babbling in your articles, having no value at all, it will definitely not get shared. You will only lose the chance of attracting more prospects and even generating more leads internet.

Sell. Just Sell. This is a common mistake committed by dealers. Social media is not for selling but for building relationships with potential and existing customers. Moreover, consumers are wiser now. They know if you are just trying to get them to purchase something or giving them solutions and genuine help.

Dread experiments. Many dealers fail in their social media strategy because they decide to stick with one system and one strategy. This will not get them any farther. Study different dealerships and see how they do their branding, advertising, lead generating, and even conversion. Be experimental and a risk-taker and try employing their techniques and see if they work for you.

Basic Concepts in Internet Automotive Lead Generation

Posted on: June 25th, 2012 by credit

Leads internet generation is the process of acquiring sales leads through the use of various internet marketing strategies. Generating leads using the internet has grown in popularity and made the automotive industry more competitive, especially as it recovers from the recent recession. Here are some terms and concepts that are important to understand especially for new dealers who are just beginning to build their dealership’s presence online.


Blogs are essential in online dealership marketing. Your dealership website should include a blog page where your visitors could find helpful information. The content of your blog must be informative rather than promotional. This means that although keeping a blog is part of your internet marketing strategy, its main purpose should not be to promote. Providing fresh, quality, genuine, and useful content for your visitors will build an image of your dealership that is trustworthy and credible. A dealership blog also helps a lot in driving more traffic to your site.

Keyword Research

This is an important skill to learn when marketing your dealership and generating leads online. Keyword research is done by using an online tool or software to find out what keywords are commonly keyed in by users in search engines. Once you obtained a list of these keywords, use them in your content—photos, videos, and articles—in your dealership website or blogs. The keywords and the content always have to be relevant to your business. Also, observe the regulations set by search engines in using most searched keywords in your content.


SEO or search engine optimization is the process of improving your dealership website’s visibility in search engine results pages, making it appear as one of the top results. The end result would be an increase in traffic as people see your website right away as one of their search results. Some of the techniques used are directory listing, link building, forum marketing, and anchor texts. SEO does not yield results overnight. Although you would have to invest time, money, and effort, you will eventually reap a rich harvest from your SEO campaign. This is one of the most important and basic leads internet generation techniques that you have to learn, and perhaps master, in order to firmly establish your online presence.

Landing Pages

Landing pages are where your visitors will be directed when they click on an ad or link. These are essential in winning your visitors and turning them into leads successfully. Landing pages do not have to be grand but they just need to be simple enough not to confuse your visitors and to effectively cause them to take action. Moreover, they have to be engaging so as not to lose your prospects who are already in the verge of turning into sales.

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