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Effective Automotive Lead Generation Techniques Car Dealers Might be Missing Out

Posted on: February 22nd, 2012 by credit

Since the Internet has radically moved the way car dealers do automotive lead generation, car dealers have more lead generation techniques now which are more effective and fast-paced.  However, even if these techniques will indeed rev up a car dealership’s revenue, car dealers would still have to wisely pick the most effective techniques and pull them off well.  Here are some of  the effective techniques that car dealers might be missing out on trying.

Car dealers can now have a helper in carrying out lead generation tasks.  Lead generation companies like Approved Auto Leads offer services such as telemarketing, lead generation, lead management and call center services.  They make the job of car dealers easier by selling them leads.  Car dealers can handle all the leads they acquire from the lead companies because they only come in at a certain number.  They can also focus more on turning these leads into sales than on finding them.  The latter becomes now the job of lead generation companies.

Car dealers can also explore other automotive lead generation techniques by offering incentives or special offers to their leads if they purchase from them.  This could be in a form of gift certificates, freebies, gadgets, attractive auto loan promos and discounts, and the like.  The goal of this technique is to draw the attention of potential customers to the car dealership’s offers.  However, car dealers should avoid making these offers too good to be true or hoax.  Neither of these would attract prospects but would rather taint the image of the car dealership.

Another effective technique is the search engine optimization or SEO.  This is the most fundamental process applied in most Internet marketing strategies.  However, there are still car dealers who get intimidated with the newness of this strategy and would not want to deviate from the conventional.  SEO techniques are effective as they reach more potential customers in the Internet.  The car dealer should have a simple and functional dealership website which is capable of turning visitors into leads.  One of the effective but unpopular SEO techniques is directory listing.  There are online directories which are depositories of all sorts of websites.  These are visited by surfers when they are looking for something.  Car dealers should have their site listed in these directories to gain more exposure and attract more visitors.  Car dealers should not also get intimidated with how SEO techniques are applied in social media.  These could be really new things for car dealers who have been in the industry for quite some time already.  However, they are easy to learn and understand and, sooner or later, dealers will come up with their own strategies.

Car dealers should not miss out on the ability of these automotive lead generation techniques to bring them more profit.  It will not hurt if they will explore other marketing strategies for the profitability of their dealerships.  They should just not abuse these techniques and keep it legal.

Automotive Lead Management

Posted on: January 29th, 2012 by credit

Automotive lead generation companies have been a great help for car dealers nowadays in increasing their sales and income.  However, if there has been no significant change in the revenues, car dealers should not put all the blame on the lead providers.  Achieving an increase in sales is a two-part process.  First is by a quality auto lead provider that a car dealer should select wisely and the second one is by the car dealers themselves in employing an excellent automotive lead management system.  If both of these work well together, car dealers can guarantee themselves a sure increase in their revenues. The problem is, many car dealers do not know how to rightly manage the leads they acquire.  This is one of the most important things car dealers should learn to ensure revenue growth.  Here are some of practical ways to effectively manage automotive leads.

Car dealers should be organized in compiling and listing the leads.  They can put all leads in a spreadsheet, like in Excel.  In this way, keeping records is easier and orderly.  Car sales representatives would not also have a hard time sorting out the lists and finding names, contact details and other information.  They would also be able to keep track f the status of each lead. Car sales representatives will also be able to avoid repeats.

Another automotive lead management technique that car dealers should learn is communicating with the leads immediately.  Upon acquisition, car dealers should make a call to the leads immediately or make a response in some other ways because these prospective customers are just waiting for replies to their enquiry.  Some car dealerships employ auto responders and other software to automatically and immediately respond to the enquiries even if the car dealers are not in their offices.

Speaking of auto-responders, it is also good that car dealers like you utilize some modern automotive lead management techniques.  An auto responder is a program or software that automatically responds to emails.  It is an effective tool, especially in email marketing, in attracting leads and sending follow-up messages.  In the automotive industry, the main benefit of auto responders is perhaps maintaining the interest of the prospective car buyers.  These leads were interested with the offer that is why they dropped their information in.  And as mentioned earlier, they are just waiting for someone to take heed to their queries.  An immediate reply would not let the interest of these leads go spoiled.  Auto responders would surely do this job well for car dealers.

Another modern technique of automotive lead management is using customer relationship management or CRM software.  CRMs basically do a large part of the car dealer’s tasks.  It can sort information, collect leads, create prospective customers profiles with their preferences, improves customer service, and many more.

Managing auto leads is not an easy process and system to maintain.  Car dealers would really have to be creative and diverse when looking for better ways in managing leads.  Approved Auto Leads provides quality leads to their customers and it would not want those leads go wasted just because of poor auto lead management system.  Having an excellent one is indeed the key to turn hot leads from Approved Auto Leads into sure sales.

Finance Leads Are Traditional Lead Generation Techniques Still Effective?

Posted on: January 22nd, 2012 by credit

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Most car dealers now perceive traditional lead generation techniques as obsolete because they do not seem to be working anymore in today’s modern world.  There is actually a new trend now of automotive marketing that just makes the competition in the industry tighter, more exciting and more challenging.  This is the rise of the Internet marketing strategies which did not only prove itself more competitive in the automotive industry but in other industries as well.  These strategies do not only make it easier for car dealers to find finance leads, they also help them to close make more sales.  However, would car dealers really do away with the more established traditional automotive marketing strategies?  Are they really that inefficient nowadays?  Here is a recap of those techniques that have proven themselves effective before Internet came into the picture.

The most common conventional automotive marketing strategies are referrals, cold calling, and the use of mass media.  Car dealers would create a referral program for their existing customers.  The program works like this: If the existing car buyer recommend the car dealership to his or her friends, family, relatives, and to others who belong in his or her circle of influence, and that person turned into a sale, the existing car buyer would get a commission.  This is an effective lead generation technique because car dealers are able to get help in finding auto finance leads without paying for extra manpower.  They just give their existing customers a form of an incentive called commission.  Surely, the dealer’s customers are encourage to take this extra work for the extra income in exchange.

The second technique is cold calling.  This is simply telemarketing.  This is also one of the most effective ways of generating finance leads.  However, this requires car dealers to be skillful in sales and communication.  They should be able to ask the right questions, answer smartly and truthfully, sound friendly and helpful, and many others.  However, sales representatives often encounter turn downs in this technique.  This usually happens because these are random calls.  There may be leads who are not really interested in buying a car.  Nevertheless, with ample training and skills, car dealers and their sales representatives are able to maximize the technique and generate more leads.

The third technique is the use of mass media.  Car dealers would often use television and radio commercial ads, billboards and even jingles to capture finance leads.  These media are effective as they capture a wide range of attention.  This means that the message gets through to many receivers.  However, people often remember the ad itself rather than the offer of the dealership and even the name of the car dealership.  The advantage of this, though. is the promo and the brand itself that is, the car dealership’s name, gets popularized.

 lead generation techniques–traditional and contemporary–should be considered by car dealers as means for possible increased profitability.  The key is using all these strategies rightly, appropriately and skillfully.  Car dealers can seek assistance from Approved Auto Leads for automotive lead marketing which employs both traditional and new techniques to ensure sales and revenue growth.

 
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