Posts Tagged ‘lead generation’
It is necessary for car dealers now to learn various internet marketing strategies to gain more auto internet sales and keep up with the competition. It may seem overwhelming, especially for starters, but each step doesn’t have to be grand in order to reach the top. If you’re a starter, you can start with simple ways to be visible in the world wide web. Check out the following tips.
Search engine optimization or SEO is the process of improving a website’s rank in the search engine results pages by driving traffic to it. Its goal can be achieved by employing various SEO techniques such as directory listing, keyword research, and forum marketing.
You can list your website in various web directories for free. Web directories compile different websites of various categories so one could conveniently find what he is looking for. Google Local Business Listing is a place where you can have your website listed. Meanwhile, keyword research is important for you to know what keywords should you use in your content. Your ranking could be higher if you use most searched keywords. You can also promote your website and drive traffic to it by participating in forums and directing the members to visit your website. However, you should first be familiar with the rules of every forum for you to successfully drive more traffic through it and establish the credibility of your brand.
Your website won’t drive traffic if visitors don’t get anything from it. If you want your website, and essentially your brand, to be more visible in the world wide web, provide information that are helpful to your prospects. Your inventory page or virtual showroom must have the price, photos, and specifications or features of each car model. Aside from that, make sure that you also have About Us, Contact Us, Home, and even specialized pages like Services, Promos, Top 100, and the like. Make sure that you also have calls to actions in your website which turn your visitors into leads and eventually into auto internet sales.
The social media is a popular lead generation platform now for many industries as it proves to be effective. A large population of the earth are into social networking sites, which implies that many potential auto internet sales are online. Therefore, you should also be online to reach them and interact with them. You can start by creating an account in various social networking sites. Build a page for your dealership and post updates regularly. Keep in mind that social media marketing is not about selling but interacting with prospects. Although your efforts might not quickly translate into sales, it is important that they are sustained.
As the Internet continues to be an effective marketing tool, another medium, mobile, is being praised for its potential. Several car dealers have been employing mobile marketing as an auto lead generation technique. However, many car dealers are still in doubt of its capability. One of the best ways to answer this is looking at the figures from various related studies done recently.
- More than 80% of Americans own a cellphone.
- 91% of adults in the U.S. have their cellphones within their reach 24/7.
- 25% of Americans only use their cellphones to access the Internet.
- Brands using text messaging to reach customers connect with 95% of mobile users.
- People read most (about 90%) of their text messages within 3 minutes from the time they were sent.
- About 90% of mobile searches lead to action (and in a separate study, 70% lead to action within an hour) and more than half lead to purchase.
- Mobile ads perform better 4 to 5 times than online ads.
- More than 16 million mobile subscribers use location-based check-in and in a separate study, 95% of smartphone users look for local information.
- 81% have done product research via smartphone and 50% purchased.
- 33% of mobile subscribers prefer offers communicated via text messaging.
- In June 2011, the number of U.S. Mobile subscribers exceeded the U.S. Population.
In addition to the facts stated above, people bring their mobile phones with them anywhere they go and use it anytime of the day. It is one of the essentials they bring with them when they leave their houses. Moreover, the figures above show that mobile marketing is indeed an effective auto lead generation technique as a good number of mobile subscribers who received a mobile ad took action and some eventually became sales.
Mobile marketing comes in many forms. Text messaging or SMS is one and deemed to be cheaper than direct mails. It is also the simplest form as the message can be sent regardless of the type of phone the recipient owns. Another form is mobile websites which are mainly and more conveniently accessible through smartphones. Mobile applications are also exclusive for smartphones. Multimedia messaging or MMS is also another form that allows the advertiser to use other types of media to put his message across. Lastly, quick response or QR codes are two-dimensional bar codes that store information which can be read by a mobile device. QR codes can be found in billboards, business cards, print ads, direct mails, websites, emails, coupons, and the like.
Mobile marketing may be relatively new and is yet to be discovered further. However, competitors are moving and the prospects are where they are. Study how mobile marketing works and consider employing it as an auto lead generation technique for your dealership.
Social media is a new platform and tool for businesses to advertise and carry out marketing efforts. Your lead provider should not miss out on this marketing tool which has become important for businesses, including automotive dealerships, in keeping up with the competition. Here is how important social media is in automotive lead generation.
Spreads the Word
Post a blog entry on your website. For people to notice and read it, you have to work your way for it and your website to gain traffic. That will definitely take time, unless your website has already been established in the high ranks of search engine results pages. Try posting the same content in social networking sites like Twitter, Facebook, StumbleUpon, and LinkedIn and it will get noticed by thousands of audiences in just a matter of minutes. Try it. Post an interesting car ad on your dealership’s Facebook account and wait to see it acquire likes and comments in less than an hour. It could even perhaps be shared by some users. Social media can make an information viral as it spreads quickly across a vast span of audiences across the globe. Thus, social media helps not only in promoting your dealership but also in driving traffic to your dealership website.
Finds the Leads For You
Technology has indeed developed in a very awesome way. You and your lead provider do not really have to work so hard now just to find leads. Social media had, in a way, transformed how automotive lead generation is done. By using social networking sites to find leads, you can simply use search tools and key in relevant keywords that could lead you to your prospects. You can even set an alert for every new query that comes in. An example of this amazing tool is the Twitter Advanced Search tool. It allows you to narrow down your search to tweets containing relevant queries for your dealership that came from a specified distance from your location. Although not a social networking site, the concept of Google Alerts also greatly helps in finding leads.
Helps You Build Relationships
Social media, from the name itself, is all about interactionâ€”relationship. Since building relationships in doing business is important, that makes social media an important tool for automotive lead generation. Just like a typical teen who is active in various social networking sites, be active also in posting comments, answering questions, reacting to comments, and relating with other users. It is not even far from possible to turn leads into sales right there and then. Don’t waste this opportunity and make sure that your lead provider is maximizing social media platforms to generate leads for you.
Lead generation and conversion tasks are tedious and could sometimes be overwhelming. Many auto dealers struggle with doing all the tasks well with the little time that they have. In most cases, they neglect one aspect while overdoing another. This imbalance is common especially when only the auto dealers and their team do the job themselves. However, auto lead providers like Approved Auto Leads can provide solutions to make the job of dealerships easier. They can take the bulk of the workload like lead generation tasks, allowing dealers to focus more on making sales. However, not all lead providers can help; dealers have to select the best one.
Is it reputable?
Not all auto lead providers perform well. There are those that eventually turn out to be abusive and even fraudulent. Some are not just able to provide a good service or incompetent. That is why it is important for dealers to pick out the best auto lead provider. One way is by evaluating its reputability. Dealers can check out the Better Business Bureau or BBB database to see if their prospective provider is registered. The higher the rating, the better. Dealers should also know since when a lead provider has started operation. It is better to work with a more experienced provider than with a newly established one. Dealers can be sure that they are experts on what they do and that they can provide quality service and right solutions if any problem arises. They can also read reviews and forums to learn more about a lead generation company.
How do they generate leads?
It is just important that dealers know how their lead provider generate leads. The way lead generation techniques are used affects the quality of leads that could be generated. Some effective lead generation techniques that a good lead provider should be using are PPC or pay-per-click marketing and SEO or search engine optimization. These are the most effective strategies in driving traffic to a dealership’s website. In order to generate quality leads through these, lead providers should not use them abusively. Dealers would not want to be sold with leads that are not really interested in buying a vehicle. If their prospective lead provider gets leads from a third-party, they should make sure that it knows how to check the quality of the leads they get.
Do they have a screening process?
Approved Auto Leads screens leads before delivering them to dealers. All lead providers should have the same process in ensuring the quality of leads they give their clients. In the screening process, all the information that a prospect provided are verified for legitimacy and accuracy. The leads will also be pre-qualified against the criteria for qualification of their dealer clients. If the leads are screened, it will be easier for dealers to manage the leads. They would not also have to do verification and qualify the leads themselves. It also eliminates bad leads or those that have incomplete or fake contact details. It is important that a lead provider employs a screening process to provide quality leads.
Lead providers like Approved Auto Leads are partners of dealerships in making their businesses more profitable. They not only provide leads for you but they also perform marketing efforts to promote your dealership together with its products and services. Auto lead providers help dealers like you by performing effective marketing strategies. Here are some of the auto lead generation techniques that they usually use to generate leads for you.
Pay Per Click or PPC marketing has been a great technique in driving more traffic to a business website and in making sales. Advertisers here pay website owners for every click of visitors on their ads. These ads are usually just texts and sometimes photos that occupy a portion of a website or a search engine results page. Auto lead providers use this technique to capture potential customers for their clients. PPC marketing is one of the most effective Internet marketing strategies.
Another auto lead generation technique that lead providers use is the search engine optimization or SEO which is another effective Internet marketing strategy. SEO is a marketing process in which your website’s visibility in the world wide web is enhanced to attract more visitors or drive more traffic. More visitors means more sales opportunities. Some SEO techniques that are commonly used are link building, blog marketing, article marketing, and forum participation. These marketing tasks could be tedious and time-consuming. However, you can leave them all to a lead generation company like Approved Auto Leads
Calls to action are also used by lead providers to generate auto leads for their clients. Some examples are click here, download now, join now, contact us, apply now, money back guarantee, get started today, call for a free quote, get approved now, and the like. These are simple phrases but they should be convincing, or better yet, compelling to make potential customers take action, usually by filling out an application form. This may seem like a simple technique but it is crucial for opening doors for interested visitors.
One of the newest Internet marketing strategies is social media marketing. Social networking sites such as Facebook, LinkedIn, Twitter and the like are perfect places to spread information quickly and pull off viral marketing effectively while reaching a massive audience. Lead providers know this and they take advantage of this opportunity to generate more leads for you. Being in social networks also builds an impression to your prospects that you can be easily reached.
There are more auto lead generation techniques that lead providers use to generate leads for their clients. As a final note, remember that the way they use these techniques affect the quality of the leads they generate. Thus, it is important to ask them about the marketing strategies they use and how they carry these out before doing business with them.