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Posts Tagged ‘internet marketing’

Auto Internet Marketing 101: Building Your Dealership Website

Posted on: July 6th, 2012 by credit

A recent study by J.D. Power and Associates showed that 77% of new car buyers use the Internet to shop for cars. This example tells you that although there are still car shoppers visiting dealerships, a massive number have already been shopping online. Moreover, your competitors are also online. These are the reasons why you should establish your online presence by building your dealership website—the first step in pulling off effective auto internet marketing.

Basics

Your dealership website should adhere to the general standards of building a good website that attracts prospects. You can hire a good web designer to build an attractive yet simple website for you. Moreover, the navigation should also be simple and easy to use. Don’t give visitors too much links before they get to the page they want to see. Make it simple. Make sure also that the navigation or menu appears on every page.

Content

The content of your website is integral in making your website profitable. Car shoppers don’t just go to dealership websites to see cars. They are looking for something and your website should have what they need. Provide helpful information like tips, resources, car reviews, and news that will meet your prospects’ needs. In this way, you would build an image of credibility and trust for your dealership.

Aside from substantial information, you should also have your digital showroom or inventory page. Your digital showroom must be comprehensive and interactive. Make sure that you include the pricing, specifications, and features of all car models available in your lot. Multiple photos of each car model also play an important role in turning your visitors into leads.

Pages

The basic dealership website pages are the Index or Home page, About Us, Contact Us, Testimonials, FAQs, Services, and a page of your staff’s profiles. Do not forget to always have calls to action, which lead visitors to sign your form or send a query, in each page. Also, it is a good idea to have your special offers and promos flashed on your home page. Utilize all kinds of content such as photos, videos, and graphics whenever appropriate.

Marketing

When all is set for your dealership website, it’s time now to tell online car shoppers that your dealership exists in the world wide web. Use auto internet marketing strategies to do that. A popular and effective strategy used in almost all industries is search engine optimization or SEO. This is used to make your website appear as one of the top results in search engines so it will drive more traffic. Some techniques used are link building, web directory listing, and blogging with keyword-rich articles.

Remember that your dealership website is no less important than your on-site dealership. Take auto internet marketing seriously and it will generate more leads, and eventually, more sales for you.

Maximizing Your Dealership’s Online Presence Through Auto Internet Marketing

Posted on: April 16th, 2012 by credit

You have been online for more than a couple of years already but your dealership website seems not to be picking up that much traffic. The reality is there are a lot of auto dealers like you in the world wide web and getting noticed really require much auto internet marketing efforts. Your dealership website needs to have more exposure in order for you to make more sales. Here are some online marketing strategies you can use.

PPC or pay-per-click marketing is an internet marketing strategy used to drive more traffic to a website. Advertisers here pay website owners when visitors click on their ads. These are text ads that occupy not much space in search engine results pages, websites and blogs. Advertisers have to use the right keywords in their ads so they will most likely appear if they are relevant to a visitor’s search. You can drive more traffic to your site if you can come up with the right kind of ads and partner with the right PPC network. Your chances of making sales increase when you have more people visiting your website.

Another effective auto internet marketing strategy is SEO or search engine optimization marketing. This is also widely used by businesses to drive traffic to their websites. There are many SEO techniques that you can use to improve the exposure of your dealership website in the search engine results pages. One is through keyword research and writing keyword-rich articles. Just like in PPC marketing, you should be able to use the right keywords in your content to drive more traffic. Write articles for your website and use the most searched keywords that are relevant. Another SEO technique is creating blogs. The purpose of this is to provide helpful and useful information for your visitors to help them somehow meet their needs. If visitors find your website useful and credible, they will keep on coming back to it and you can eventually gain their trust. Link building, is a more tedious and technical SEO technique. An example of this is dropping links to forums and blogs but it should be done strategically but not abusively.

Lastly, social media marketing is an aggressive way of promoting your dealership online. Social media platforms like Facebook, LinkedIn, and Twitter send information to a massive audience in just seconds. Maximize social media marketing by introducing new models, services and promos, building relationships to potential customers, and providing helpful information. Moreover, when doing auto internet marketing through social media platforms, make sure that your pages are interactive. People want their questions answered so take the time to respond to their comments. It is by this way that you can make your pages and blogs interactive and build relationships.

Building a nice website for your dealership is not enough. You need to rise above the tight and fast-paced competition in the online automotive industry by getting noticed among others. You can indeed make your dealership more profitable by performing effective auto internet marketing strategies like the ones mentioned above.

Successful Auto Internet Marketing by Doing SEO the Right Way

Posted on: March 22nd, 2012 by credit

Search engine optimization is the term used for the process of improving a website’s exposure in the search engine results pages.  The goal is to make it appear at the first page of the results.  When this is achieved, the website will attract more visitors, turning in more sales to for business.  Automotive industry, and all other industries, are on this trend now making the niche an environment of a wilder competition.

Auto dealership websites are all moving toward attracting more visitors and turning these visitors into customers.  There are many auto internet marketing strategies which they can do to achieve this.  However, they should keep in mind that how they execute these techniques will affect the quality of auto leads they generate.  It is so easy for car dealers to abuse the various auto internet marketing techniques to attract more visitors to their websites.  However, there are policies and certain restrictions in carrying out these techniques which are strictly implemented.  Car dealers would have to suffer the consequences if get sanctioned.  Apparently, the last consequence they would want to experience is generating leads that do not turn into sales, which is the very effect of abusing internet marketing techniques.  Thus, car dealers have to do the right way of doing internet marketing strategies, especially SEO, to ensure generating quality leads.  Quality leads comprise of people who are really serious about buying a car.

SEO can be done by putting up a blog and writing content for it using the most searched keywords related to the nature of the business.  There are still many other auto internet marketing techniques which car dealers can explore to succeed in SEO.  However, writing content is the one of the most common SEO techniques which car dealers should learn how to do rightly.  So what kind of content would drive traffic to the car dealer’s website?

Content in the car dealer’s blogs and websites should always be quality.  This means that the articles are  consistently fresh, informative and relevant to the potential car buyers’ needs.  Car dealers should not settle for articles which do not make any sense at all and were just written for plain SEO purposes.  This is one example of abusing SEO techniques.

Aside from quality content, writing auto and car dealership reviews will also drive traffic to a car dealer’s website.  This is one of the most helpful information car dealers can provide in their website.  These are one of the information car buyers look for the most when considering a car purchase.

Lastly, car dealers should make their dealer website excellent by making it interactive, informative and easy to navigate.  When visitors like a car dealer’s website because of its appearance, content and features, they would come back to it for information and reference thus, driving more traffic.

Car dealers can opt to avail the services of a lead generation company like Approved Auto Leads for marketing efforts and lead generation tasks for their dealership.  Approved Auto Leads has been in the industry for ten years now and it has helped a number of car dealers already in boosting their sales.

 
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