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Posts Tagged ‘internet car sales’

Increasing Your Internet Car Sales Through a Stronger Dealership Website

Posted on: August 23rd, 2012 by credit

You dealership website is the online counterpart of your on-site dealership. This means that you must give as much importance to it as you give to the on-site dealership. Moreover, your dealership website can also operate the same as your on-site dealership. You can actually turn it as your sales machine to increase your internet car sales. Making it stronger is just the key.

Content

There must be a blog incorporated in your dealership website to give your visitors some useful materials to read when they drop by. The content must be relevant, timely, fresh, genuine, and helpful. Find out what interests your prospects and the things they most likely want to learn about. Content like news, car reviews, and tips capture the interest of your prospects. Publish content that are compelling and engaging and free from spelling and grammatical errors. Proofread all written content before publishing them.

Keywords play an important role on written content. Research the most searched keywords relevant to car buying, car financing, and the like and use these keywords in your articles. This way, you will drive more traffic to your site, making it more visible in the world wide web, and eventually increase your internet car sales.

Interesting and relevant photos and videos also make your website more appealing.

Digital Showroom

You cannot just tell people to go to your site for the sake of driving traffic to it. Make sure that when they get there, they will see and get something important from it. Your inventory page serves as your virtual car lot. It must showcase all the car models available in your on-site dealership. Understand that the way you present your inventory can greatly impact your prospects’ buying decision.

What then should your potential customers see in your digital showroom? Show various angles of each car model. Provide accurate description and complete specs. Indicate the car prices as well. Some car shoppers get suspicious about a dealership when the prices are hidden. Enumerate also other products and services that you offer.

Calls to Action

Although you should not overdo calls to action, make sure that they are everywhere where they should be. Calls to action such as “Get free quote now!”, “Compare prices”, “Find your next car”, and “Live Chat” are some of the must-haves calls to action. Calls to action are necessary as they compel your potential customers to take action on what they just have seen in your website. Do not also forget to display your social media buttons wherever appropriate.

Increasing Auto Internet Sales Through Simple Internet Strategies

Posted on: July 23rd, 2012 by credit

It is necessary for car dealers now to learn various internet marketing strategies to gain more auto internet sales and keep up with the competition. It may seem overwhelming, especially for starters, but each step doesn’t have to be grand in order to reach the top. If you’re a starter, you can start with simple ways to be visible in the world wide web. Check out the following tips.

Simple SEO

Search engine optimization or SEO is the process of improving a website’s rank in the search engine results pages by driving traffic to it. Its goal can be achieved by employing various SEO techniques such as directory listing, keyword research, and forum marketing.

You can list your website in various web directories for free. Web directories compile different websites of various categories so one could conveniently find what he is looking for. Google Local Business Listing is a place where you can have your website listed. Meanwhile, keyword research is important for you to know what keywords should you use in your content. Your ranking could be higher if you use most searched keywords. You can also promote your website and drive traffic to it by participating in forums and directing the members to visit your website. However, you should first be familiar with the rules of every forum for you to successfully drive more traffic through it and establish the credibility of your brand.

Information

Your website won’t drive traffic if visitors don’t get anything from it. If you want your website, and essentially your brand, to be more visible in the world wide web, provide information that are helpful to your prospects. Your inventory page or virtual showroom must have the price, photos, and specifications or features of each car model. Aside from that, make sure that you also have About Us, Contact Us, Home, and even specialized pages like Services, Promos, Top 100, and the like. Make sure that you also have calls to actions in your website which turn your visitors into leads and eventually into auto internet sales.

Social Media

The social media is a popular lead generation platform now for many industries as it proves to be effective. A large population of the earth are into social networking sites, which implies that many potential auto internet sales are online. Therefore, you should also be online to reach them and interact with them. You can start by creating an account in various social networking sites. Build a page for your dealership and post updates regularly. Keep in mind that social media marketing is not about selling but interacting with prospects. Although your efforts might not quickly translate into sales, it is important that they are sustained.

To Boost Your Internet Car Sales, Handle Your Leads Well

Posted on: June 7th, 2012 by credit

Despite the power and effectiveness of the Internet in lead generation, finding and generating more leads are not enough for your dealership to experience a boost in your internet car sales. If you have been hiring the services of a lead provider like Approved Auto Leads, your increase in revenue will not necessarily follow even if your lead provider gives you quality leads. Therefore, handling your leads and converting them into sales are crucial to achieve an increase in your internet car sales. Here are some tips on how you can maximize the leads you have acquired to boost your sales.

Have an excellent lead management system. You can use customer relationship management or CRM software to more effectively interact with your prospects. Create a database also to monitor the behavior and statuses of your leads. Use auto responders so you can always send replies to your prospects’ queries. However, use auto responders only if you are not at your desk. Otherwise, make the replies yourself and make them personal. Moreover, do something great for your lead conversion process by being familiar with its components namely, lead scoring, lead nurturing, and lead distribution.

Keeping in touch with your leads is also a good way of keeping them interested in your dealership and eventually turning them into sales. There are several leads who would not decide right away and these are the ones that you need to follow up. The most cost-efficient way to do it is sending them emails. You can also keep the participation and interaction going in your social media pages by regularly updating the content. Make some calls as well but know when is the right timing to do so and how frequent you should make sales calls to a lead. You can also still employ direct mail campaigns even if your leads were generated through the Internet. In these efforts, always make it your goal to meet up with them or have them come over at your dealership. Keep on doing these things, and even if you receive several turn downs, don’t give up until they convert into sales.

Lastly, double up your marketing efforts, not just to generate more leads, but to more effectively turn these leads into internet car sales. Maximize your email campaign by creating and promoting special offers and irresistible deals. Update your blogs, social media pages, and website regularly and make sure that you always have fresh and quality content. You can also launch a sales event where you could acquire more leads and make your prospects to finally make a purchase from your dealership. Lead providers can also greatly help in hyping up your marketing or lead generation efforts to generate better quality leads.

 
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