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Posts Tagged ‘finance leads’

Ever Wondered Why You Don’t Make Much Sales Out of Your Auto Finance Leads?

Posted on: June 13th, 2012 by credit

There are many reasons why you are not making much sales out of your auto finance leads. However, just enumerating them would not help you get better in converting your leads into sales. You need to discover at which part you are slacking off and do something about it. To help you start with, here are some common mistakes in handling auto finance leads which you might also see yourself doing.

First is choosing quantity over quality. Wherever marketing strategy these two apply, it is a mistake to focus too much on producing more without checking the quality of what is produced. For example, whether you are buying leads from a lead generation company or generating them on your own, you, just like many car dealers, have the tendency to concentrate more on generating more leads than checking if they are of good quality. Keep in mind that no matter how many leads you have, you will not get the expected result of more auto finance leads converting into sales if you have been generating bad leads.

Secondly, you are not making that much sales because you might be pulling off marketing strategies that offer your prospects no value. Whether you realize it or not, it is more effective to give out promotional newsletters, for example, to your prospects if they contain information that could be helpful to their needs. Your dealership website could be lacking content as well. An effective content that could drive traffic to your site is reviews of various car models.

Thirdly, you might be practicing poor marketing strategies. For example, your landing page could be dull that it has no power to even keep your prospects interested until they heed your call to action. You might also be using SEO techniques abusively. Keep in mind that the way you carry out any marketing technique influences the quality of the auto finance leads you will be generating. If you want quality leads that convert into sales, use marketing strategies wisely and appropriately.

Lastly, another possible reason why your leads are not turning into sales is the lack of follow-up. It is not just enough to generate quality leads and contact them the first time. You need to work on them constantly until they make a decision. According to a survey, leads convert after 90 days. This means that car dealers like you should really spend time and effort following up your leads until they finally close.

As a final note, investing in dealership marketing also means investing your time and effort to make every strategy successful in bringing you more sales. It does not happen overnight; you have to work your way up.

Finance Leads Are Traditional Lead Generation Techniques Still Effective?

Posted on: January 25th, 2012 by credit

Finance Leads Equal Money TREE

 Most car dealers now perceive traditional lead generation techniques as obsolete because they do not seem to be working anymore in today’s modern world.  There is actually a new trend now of automotive marketing that just makes the competition in the industry tighter, more exciting and more challenging.  This is the rise of the Internet marketing strategies which did not only prove itself more competitive in the automotive industry but in other industries as well.  These strategies do not only make it easier for car dealers to find finance leads, they also help them to close make more sales.  However, would car dealers really do away with the more established traditional automotive marketing strategies?  Are they really that inefficient nowadays?  Here is a recap of those techniques that have proven themselves effective before Internet came into the picture.

 

The most common conventional automotive marketing strategies are referrals, cold calling, and the use of mass media.  Car dealers would create a referral program for their existing customers.  The program works like this: If the existing car buyer recommend the car dealership to his or her friends, family, relatives, and to others who belong in his or her circle of influence, and that person turned into a sale, the existing car buyer would get a commission.  This is an effective lead generation technique because car dealers are able to get help in finding auto finance leads without paying for extra manpower.  They just give their existing customers a form of an incentive called commission.  Surely, the dealer’s customers are encourage to take this extra work for the extra income in exchange.

 

The second technique is cold calling.  This is simply telemarketing.  This is also one of the most effective ways of generating finance leads.  However, this requires car dealers to be skillful in sales and communication.  They should be able to ask the right questions, answer smartly and truthfully, sound friendly and helpful, and many others.  However, sales representatives often encounter turn downs in this technique.  This usually happens because these are random calls.  There may be leads who are not really interested in buying a car.  Nevertheless, with ample training and skills, car dealers and their sales representatives are able to maximize the technique and generate more leads.

 

The third technique is the use of mass media.  Car dealers would often use television and radio commercial ads, billboards and even jingles to capture finance leads.  These media are effective as they capture a wide range of attention.  This means that the message gets through to many receivers.  However, people often remember the ad itself rather than the offer of the dealership and even the name of the car dealership.  The advantage of this, though. is the promo and the brand itself that is, the car dealership’s name, gets popularized.

 

All lead generation techniques–traditional and contemporary–should be considered by car dealers as means for possible increased profitability.  The key is using all these strategies rightly, appropriately and skillfully.  Car dealers can seek assistance from Approved Auto Leads for automotive lead marketing which employs both traditional and new techniques to ensure sales and revenue growth.

Finance Leads Are Traditional Lead Generation Techniques Still Effective?

Posted on: January 22nd, 2012 by credit

Close more Deals

Most car dealers now perceive traditional lead generation techniques as obsolete because they do not seem to be working anymore in today’s modern world.  There is actually a new trend now of automotive marketing that just makes the competition in the industry tighter, more exciting and more challenging.  This is the rise of the Internet marketing strategies which did not only prove itself more competitive in the automotive industry but in other industries as well.  These strategies do not only make it easier for car dealers to find finance leads, they also help them to close make more sales.  However, would car dealers really do away with the more established traditional automotive marketing strategies?  Are they really that inefficient nowadays?  Here is a recap of those techniques that have proven themselves effective before Internet came into the picture.

The most common conventional automotive marketing strategies are referrals, cold calling, and the use of mass media.  Car dealers would create a referral program for their existing customers.  The program works like this: If the existing car buyer recommend the car dealership to his or her friends, family, relatives, and to others who belong in his or her circle of influence, and that person turned into a sale, the existing car buyer would get a commission.  This is an effective lead generation technique because car dealers are able to get help in finding auto finance leads without paying for extra manpower.  They just give their existing customers a form of an incentive called commission.  Surely, the dealer’s customers are encourage to take this extra work for the extra income in exchange.

The second technique is cold calling.  This is simply telemarketing.  This is also one of the most effective ways of generating finance leads.  However, this requires car dealers to be skillful in sales and communication.  They should be able to ask the right questions, answer smartly and truthfully, sound friendly and helpful, and many others.  However, sales representatives often encounter turn downs in this technique.  This usually happens because these are random calls.  There may be leads who are not really interested in buying a car.  Nevertheless, with ample training and skills, car dealers and their sales representatives are able to maximize the technique and generate more leads.

The third technique is the use of mass media.  Car dealers would often use television and radio commercial ads, billboards and even jingles to capture finance leads.  These media are effective as they capture a wide range of attention.  This means that the message gets through to many receivers.  However, people often remember the ad itself rather than the offer of the dealership and even the name of the car dealership.  The advantage of this, though. is the promo and the brand itself that is, the car dealership’s name, gets popularized.

 lead generation techniques–traditional and contemporary–should be considered by car dealers as means for possible increased profitability.  The key is using all these strategies rightly, appropriately and skillfully.  Car dealers can seek assistance from Approved Auto Leads for automotive lead marketing which employs both traditional and new techniques to ensure sales and revenue growth.

Car Finance Leads and a Helpful Lead Generation Company

Posted on: January 16th, 2012 by credit

Lead generation companies have proven themselves to be helpful in improving the sales of car dealerships and other businesses.  However, not all lead generation companies are actually helpful.  Car dealers would still have to select which ones work well.  For car dealers who would be availing of the services of a lead generation company for the first time, it is important that they choose the best.  Some of the things to consider are as follows:

Price is important in evaluating a helpful lead company.  Most of the time, these companies have a pay per lead payment scheme which makes it for car dealers to be cost effective.  However, they should make sure that with the price per lead, they would be making more sales than purchase.  This could be ensured by checking the conversion rates.  Car dealers should stay away from companies that offer cheap leads with low conversion rate.  They should rather pay more for expensive leads but with high conversion rate.

Car dealers should also ensure the credibility and experience of the lead company in the industry.  Although there are some good new lead companies that perform well, those which have experience already can still be more trusted.  Car dealers can do a little research on the company’s background and previous performances.  They can read reviews, forum discussions, or ask around for the best option.

Lead companies should have return and refund policies for the bad car finance leads.  Car dealers should make sure that the company they are eyeing for has these policies so that they can have a refund for the leads that are not useful anymore.  There are also other fees and contract terms that car dealers should check out and understand before finalizing the partnership with them.

Helpful lead companies are able to generate quality car finance leads.  Car dealers can ensure this by enquiring about the company’s lead generation techniques and systems.  This means that car dealers should also know something about these things.  A lead company should be able to perform lead generation techniques well and properly.  This makes the generation of good quality leads.  Otherwise, they would just attract leads who are not really interested in buying a car.

Approved Auto Leads makes sure that its customers get the quality leads that they need.  It sells them car finance leads that also sell cars.  It made itself an expert in new ways of automotive marketing such as lead generation techniques in the Internet.

How to Buy Auto Finance Leads From a Lead Generation Company

Posted on: December 30th, 2011 by credit

Lead generation companies have become popular as an effective means of marketing in the automotive industry.  These companies specialize in auto finance lead generation, and car dealers and lenders can easily buy the leads from them.  They also utilize Internet marketing strategies to promote their clients’ products and services and to generate leads.  However, not all lead generation companies provide its clients with good leads.  Car dealers and lenders who will be buying leads for the first time do not have to be disappointed when they stumble upon these lead companies.

Before car dealers and lenders purchase auto leads from lead companies, they should first do research on the history of their prospective companies.  Auto finance lead generation companies can be easily found online.A company which has been in the industry long enough to prove an excellent track record can be considered reliable.  Car dealers and lenders can also read reviews, testimonials and forum discussions about these companies. 

Car dealers and lenders should also compare the prices of their options.  A price is good when the auto finance leads provided have a high conversion rate.  This is a good option.  On the contrary, it is not a good decision to go for cheap leads which have low conversion rate.  To ensure the quality of the leads that a company are selling, car dealers and lenders can ask for free leads to try out the quality and efficiency of their leads.  Car dealers and lenders should also avoid lead companies asking for upfront payments.  These may turn out as scams.

Car dealers and lenders should also make sure that there is a return policy secured.  This is important so that they can complain to the lead provider about bad leads.  Bad leads are those which are already outdated and thus cannot be used anymore.  A good auto finance lead is fresh and is most likely to turn into a sale.  A good lead company provides such leads.

Approved Auto Leads have a proven track record of clients satisfied with how its services have significantly helped them increase their revenues.  This is because Approved Auto Leads do not give their clients bad leads even if they do not meet the client’s quantity of order.  They only make the client pay for those leads which convert into sales.  This is perhaps one of the many reasons why Approved Auto Leads has been in the industry for over ten years now.

 
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