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Effective SEO Techniques You May Not Have Yet Tried

Posted on: July 17th, 2012 by credit

Search engine optimization is the process of enhancing the visibility of your website in the search engine results pages so it will drive more traffic. SEO is not an easy task for dealerships and for other businesses as well. It requires constant work and monitoring. If you are already satisfied with the results your SEO techniques are currently yielding for your dealership, you might still want to raise the bar and try other techniques to generate and close more dealer leads.


Testimonials are statements from your previous and existing customers affirming your dealership’s products, sales staffs, or services. A good thing about having testimonials in your dealership website is they add credibility to both the website, which makes search engines notice it more, and to your dealership. They encourage your prospects to check your dealership out or even buy from you, somehow working as calls to action. Publish real testimonials in your dealership website. Genuine testimonials will work best.


One of the main purposes of your dealership website is to provide information. Aside from providing tips and news, another way to provide information is making a frequently asked questions or FAQs page in your dealership website. This should include questions that a car shopper would most likely ask a dealer. Provide short, helpful, and honest answers to these questions. Having FAQs page will drive more traffic to your site. It will cause your website to appear more in search engine results pages as car shoppers key in those questions in search engines.


Wikipedia defines infographics as visual representations of information, data, or knowledge which help communicate concepts by using symbols to process information. Infographics are attractive, easy to understand, presents immediate information, and are more pleasant to read. Having them in your articles or blog posts helps your website to drive more traffic. Psychologically speaking, some people are not very fond of reading texts but you can catch their attention through visuals.

Guest Blogging

There are two ways of guest blogging: One is having experts write for your website and the other is writing for others. You can gain more traffic in either way. In having people outside your company write for you, you can get content without exhausting your resources and you don’t also have to hire more employees for the work. On the other hand, writing or providing content for others gets you more exposure and more diverse audience and allows you to make those content link back to your dealership website thus, driving more traffic.

SEO is a basic and effective internet marketing strategy in generating dealer leads. Don’t be complacent with what you know about it now. Explore new ideas and opportunities to make your dealership more profitable.

For Dealers, It’s Time to Unlearn the Bad Habits

Posted on: June 19th, 2012 by credit

The automotive industry is rebounding from the recession in 2008 and 2009. According to National Automobile Dealers Association (NADA) data, the total dealership sales in 2011 increased by almost $4 million, with the increase in new vehicle sales making up more than half of it. This is certainly good news for car dealers. Moreover, recent studies show that gas prices are falling and automotive lending is loosening up, which make an environment for car dealers that is conducive for making more sales. However, if you don’t see your dealership generating much dealership leads despite the improvements in the industry, perhaps you haven’t done away with the dealership mistakes during the years of recession.

At the onset of the crisis in the automotive industry, dealers have been taking for granted operational and process gaps in their dealerships. There was lack of accountability between departments and systems. For instance, dealers had failed to supervise and monitor their sales team and lead generation and conversion processes, respectively.

Dealers were also into new marketing and lead generation strategies but had been using them wrongly and some, abusively. Each marketing strategy has its purpose and proper usage. Keep in mind that how you use these techniques affect the quality of leads that you’ll generate. For example, many car dealers then didn’t know how to use social media as a marketing tool for their dealership. Social media is more of a word-of-mouth marketing tool than for selling. Many dealers have been so aggressive online, being too focused on making their prospects online turn into sales.

There were also several dealers who have lagged behind in using new and effective lead generation and marketing strategies. While they work with the old tricks, more competitive dealerships have already been reaping their harvest from using the newer techniques, simply because they know where their customers are. Today, customers are online. That is why, you should keep up with the competition among other dealerships who are also online. However, know also that car shoppers access the internet and shop for cars online through their mobile devices. This tells you something about how you should provide your prospects information considering their lifestyle and needs.

As a dealer, it is not just enough that you know how to run a dealership. Read and study about the newest trends like what consumers are looking for nowadays, the fuel economy, what type of cars sell more these days and why, and the like. Make sure that you are updated so you know what you should do to generate more dealership leads in a now recovering automotive industry.

Simple Ways to Generate Dealer Leads

Posted on: June 5th, 2012 by credit

Generating dealer leads can actually be simple and easy. Performing lead generation tasks should not have to be paid, and sometimes even expensively. Dealers like you can start with it for free. The following are examples of simple techniques you can do to generate dealer leads for yourself.

One is blogging. If a typical teenager who has no source of income of his own yet can blog about his life and drive traffic, so can you. You can start with creating a free blog by using one of the free software online and start blogging about your dealership. Make your blog informative rather than promotional. Write about helpful tips, news, reviews, and the like. Upload relevant photos and videos to make your blog creative and interesting. To drive traffic to your blog, research about the most searched keywords related to your blog and use them on your articles.

Another is social media marketing. No matter how new it may sound, you can do it on your own by utilizing the free features of social networking sites. For example, in Facebook, you can simply create an account and then a fan page of your dealership to build your presence in the said social networking site. In your fan page, post updates about your dealership like new car models in your car lot, latest promos and special offers, and new services available. Also, keep in mind that it is not going to work if you would not interact with people. When users comment on your posts, send you a private message, or like your posts, respond to them and start building a relationship with them, who, sooner or later, will be your dealer leads.

Another simple but effective lead generation technique is direct mail marketing. Unlike creating a blog and a fan page, this may require you to shell out some cash. However, among the dealership marketing strategies today, this is one of the most cost-efficient. You can start your direct mail marketing campaign by designing your own mailer, writing its copy, and even printing it on your own. You don’t really have to hire direct mail services at first. You could also start mailing on a local scale. For an effective direct mail campaign, make sure that your copy is compelling and that you target the right prospects.

Lastly, you can also plan your own dealership sales event, which is really effective in bringing in more dealer leads. This may demand a larger allocation from your budget but if you pull it off right, you’re going to experience good ROI in the long run.

On the other hand, if you have the budget to hire a lead provider like Approved Auto Leads, it is still the most convenient and effective way to go. However, make sure that you work with the best one.

How Not to Lose Dealer Leads

Posted on: March 22nd, 2012 by credit


In many cases, car dealers get discouraged on pursuing a lead if the negotiation seems not to be going anywhere.  They tend to give up on working on that lead and just proceed with the other leads.  The advantage of this decision is that car dealers would be able to work on more leads and could even close more deals.  However, they might lose a sale by leaving a lead behind.

Car dealers should also understand car buyers.  Dealer leads may be really interested in and serious about buying a car.  However, they might have several concerns that keep them from making a decision immediately.  That is why, car dealers should not try to sell or promote at their first contact with them.  Instead, they should get to know these potential car buyers first to determine what kind of car and offer suit their needs.  If a prospect is taking too long to give an answer, car dealers should not give up on pursuing them until they make a decision.

They should be careful not to lose them as potential sales during this time by keeping them interested.  They can do this in many ways.  One is by sending them frequent emails and another is by making phone calls.  When sending emails, car dealers should keep the messages personal.  They should be conversational and not just mere prepared message.  Also, email messages should not just be about promotions and advertisements.  Good email contents to send to undecided dealer leads are announcements on special offers, discounts, new car models or special events, newsletters with helpful and fresh information, and the like.  On the other hand, phone calls should be done moderately.  Otherwise, the leads might get annoyed with the frequent calls which.  Sending them frequent emails could be enough for car dealers to remind them of their dealership.

If the prospects bought a car from other dealerships, car dealers should not forget to ask the car buyer why they did not choose to purchase from them.  This will help car dealers improve their approach and marketing strategies to future leads.  They should not be afraid to ask about what they did not like about the offers or services.  The lead’s feedback is essential for car dealers to evaluate how effective their marketing strategies and skills are.

Car dealers should remember that the first response to dealer leads establishes a good or a bad impression to them.  The response via email or the first phone call is the most crucial stage in establishing this.  On the first contact with the lead, it is ideal that car dealers aim to verify information first and get their preferences.  The purpose should not be to promote or sell immediately.  Potential car It also pays to be honest and true with the answers to their queries.  Car dealers should also be careful not to oversell when negotiating with the car buyer.  Most of them would love to talk with car dealers who are concerned about their needs and are willing to help

How to Generate More Car Dealer Leads With SEO

Posted on: March 14th, 2012 by credit

Search engine optimization or SEO is the most utilized Internet marketing strategy by businesses.  It enhances a website’s exposure in the World Wide Web by making it rank high among the search results of search engines.  A website will attract more visitors when it appears on the first page of the search results.  Car dealers have been using this strategy also as more people are now turning to the Internet, and not to newspapers or commercial ads anymore, to find what they need.  This strategy is an effective lead generation technique to acquire more car dealer leads.  However, car dealers have to properly learn the techniques to make more sales out of their dealership websites.

When creating a website, car dealers should consider what a visitor would want to see on a car dealer website.  They should never forget to provide their complete contact information, inventory of the available car models at their lot, frequently asked questions, and testimonials which are all helpful in driving more traffic to the site.  Car dealers should also make their websites interactive by putting relevant videos and photos.  The website should also have quality content.  A blog incorporated in the dealership website which contains relevant information that could help potential customers will help attract more visitors.  The articles should be fresh and informative.  The right keywords should also be used in the articles to effectively drive traffic.  One example of a very good content for a dealership website is auto reviews.  Auto reviews are one of the most searched information by interested car buyers.  If a dealership website has this, people would visit the site for the information.  These visitors could eventually be converted into car dealer leads.

SEO can also be applied in social media.  In fact, this is the most aggressive and one of the most effective platforms to execute SEO techniques.  Social media is composed of networks of people and is characterized by the concept of sharing information.  This kind of environment is definitely a fertile ground for car dealers to promote their dealership.  Moreover, the information shared in social media can spread like wildfire and can reach a tremendous number of people in just minutes or even seconds.  There are several SEO techniques used specifically for social networking sites like Facebook, Twitter, and LinkedIn.

Car dealers have to learn how to properly execute various SEO techniques to successfully drive more traffic to their site.  It will certainly take time before they will see the results.  In the meantime, they can seek help from lead generation companies like Approved Auto Leads to make this task easier.

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