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Posts Tagged ‘car sales leads’

Can You Still Use Direct Mail to Generate Car Sales Leads?

Posted on: May 29th, 2012 by credit

Although direct mail marketing is considered one of the traditional lead generation techniques, it still proves to be effective in generating car sales leads in this Internet-dominated age of marketing. In fact, one of the industries it’s serving well is the automotive industry.

There are two main components of direct mail marketing that can make or break your campaign. These are the direct mail piece and the mailing list. In other words, the piece of paper that contains your offer and your target market are crucial in making your direct mail campaign successful.

Your direct mail piece can be easy to create. You can hire a direct mail company to do everything for you—from creating the pieces to sending them. You can also choose to design the pieces and write the content on your own. In any event, make sure that your pieces, which serve as your medium in spreading the word about your dealership, are attention-grabbing, interesting, relevant, and valuable.

There are some things to consider in order to do that. One is the form. Mail pieces can come as postcards, letters, flyers, invitations, and the like. Remember that the form of your direct mail piece affects the response rate of your prospects. Another thing to consider is your offer. Is your offer competitive enough for your prospects to take notice of? Is it worth their time and attention? Make sure that your offer is compelling enough to convert your prospects into car sales leads. Don’t waste your money on printing direct mailers that carry dull offers. Your mail pieces should not also be just ads. Make it valuable. Include some helpful information. Add also a personal touch to catch your prospect’s attention.

The other component of direct mail marketing, the mailing list, is also as important as your direct mail piece. You can buy a mailing list or keep your own, but in any way, make sure that you are targeting the right people. To have an effective and highly targeted direct mail marketing campaign, narrow down your list of prospects so that you will only mail interested and capable potential car buyers. Create customer profiles and make sure that your offer is relevant to their needs, interests, and lifestyle. Otherwise, they would just junk your mail.

Getting your prospects read your mail is not enough for your campaign to be declared as successful. Follow-up is also an important aspect of direct mail marketing. Send them emails or make some phone calls. Direct mail marketing is a long-term campaign that doesn’t immediately yield impressive results after one mailing. In order to effectively generate car sales leads through direct mail marketing, keep the things discussed above in mind.

Generate More Car Sales Leads by Driving Traffic to Your Site at Low Cost

Posted on: March 20th, 2012 by credit

Search engine optimization or SEO techniques are supposed to make the website more visible in the search results to drive more traffic to the site.  However, this is not an easy task to accomplish and may even cost car dealers a lot.  If you are just starting to compete in the online automotive industry, consider employing the following low cost and free SEO techniques to drive traffic to your website and generate more car sales leads.

Web directories are depositories of websites arranged according to categories.  Some visitors go to these sites to conveniently find what they are looking for.  You should have your site listed in directories.  There are free and paid listings.  You can start with free listings first and see what happens.  When submitting your site to directories, always remember to supply all the required information and then place your site under the appropriate category.

Putting up a blog is also not expensive and there are also free blog providers.  You can start by posting articles about any topics relevant to automotives.  You can be creative by putting some videos and photos on your blog to make it more appealing to visitors.  Also make it simple and reader-friendly by employing a good layout and a nice theme.  Blogs should be maintained by regularly posting new articles.  To keep the blog alive, it should be maintained by regularly posting new articles.  It is also important that the articles are fresh so visitors always have something new to read.  The blog can generate car sales leads if visitors can find compelling and helpful information in it.

You can also try promoting your site in social networking sites like Facebook, Twittter and LinkedIn.  All you have to do is create an account and create a page for your dealership  By doing this, you are enabling people to interact with you and learn more about your offers.  This also gains you more exposure and opportunities to reach out to car sales leads.

Participating in forums can also drive traffic to your site.  However, this should be done carefully as there are many forums which could ban you if they detected you as spam.  To avoid this, keep your comments relevant and make them genuine and intelligent.  It is too obvious if you will immediately direct the conversation to your dealership or mention the dealership name.  Forums with strict policies consider these actions as spam already.  However, since you are talking to real people, you can possibly turn them into leads and eventually into sales if you have earned their trust and were able to convince them to try your offer.  You can earn their trust by sounding like an expert.

As a beginner, you should understand that you will not immediately see the results of your SEO efforts because it will really take time.  However, you should still monitor the traffic driven to your website and the progress of your efforts.

 

How will I Know if I’m Buying Quality Car Sale Leads?

Posted on: February 8th, 2012 by credit

In order to get enough car sales leads and meet the daily quota of sales, car dealers have to work their best–from finding leads to pursuing them–and wipe their brows without meeting their sales quota.  However, car dealers, especially their sales representatives, often spend most of their time in finding leads than in closing them. In this way, the revenue growths of car dealerships are slow.

Thanks to lead generation companies, like Approved Auto Leads, which do almost half of the car dealerships’ job.  These companies take care of finding leads for the car dealers.  This also includes marketing strategies and promoting the business website, along with their products and services.  Car dealerships would just have to purchase the leads generated for them.  However, if a lead company is not generating quality leads or leads that would sell, it would not help the car dealer at all.  To ensure that a lead company sells quality leads, the following are the points by which car dealers make their evaluation.

Not all lead generation companies screen the leads they collect.  Car dealers should go for the ones who do screening.  If a lead company has a pre-screening process, the car dealer may somehow be assured that the leads it would sell are good quality.  Car dealers can call up their prospective lead company and ask about their verification and screening processes.  If a lead is pre-screened or pre-approved, this means that it is recent, contains authentic information, and most likely to close.

Car dealers should know if the lead company purchases car sales leads from a third party or a lead generation company also.  Although this is legitimate, car dealers should still enquire about the lead company’s criteria and system in choosing the leads they would purchase.  It is more likely that the quality of the leads provided to car dealers are lessened if the lead company purchases from a third party rather than generating their own.

One thing that also affects the quality of leads sold by lead generation companies is the conversion rate.  If car dealers want to purchase quality car sales leads, they should buy those with high conversion rates.  However, these often come at a more expensive price.  Regardless, these leads would increase the car dealers sale.  This is better than buying several cheap leads with a low conversion rate.  It would turn out that there are more leads who would turn down the offer.

Car dealers should also consider how fast the delivery time is.  The sooner the leads will be delivered, the better.  This is because there will be more time for car dealers or car sales representatives to entertain the queries and close more leads.  The lead generation company should have quick delivery system so as not to spoil the interest of the leads in buying a car.  Car sales leads cannot afford to be delayed.  It lessens the quality of the leads.

Lastly, a lead generation company would be able to generate quality leads if they are experts in lead generation techniques–traditional and non traditional.  These are the very techniques that the company use to advertise the car dealer’s business.  By effectively and correctly performing these techniques, a lead generation company can guarantee their customers that they only provide quality leads.  This is also what Approved Auto Leads takes pride on.  Car dealers can ask the company about the lead generation techniques they employ.

Indeed, lead generation companies like Approved Auto Leads have helped car dealerships in meeting their sale quotas without juggling closing deals and finding leads with the limited time they have.

How will I Know if I’m Buying Quality Car Sale Leads?

Posted on: February 6th, 2012 by credit

In order to get enough car sales leads and meet the daily quota of sales, car dealers have to work their best–from finding leads to pursuing them–and wipe their brows without meeting their sales quota.  However, car dealers, especially their sales representatives, often spend most of their time in finding leads than in closing them. In this way, the revenue growths of car dealerships are slow.

Thanks to lead generation companies, like Approved Auto Leads, which do almost half of the car dealerships’ job.  These companies take care of finding leads for the car dealers.  This also includes marketing strategies and promoting the business website, along with their products and services.  Car dealerships would just have to purchase the leads generated for them.  However, if a lead company is not generating quality leads or leads that would sell, it would not help the car dealer at all.  To ensure that a lead company sells quality leads, the following are the points by which car dealers make their evaluation.

Not all lead generation companies screen the leads they collect.  Car dealers should go for the ones who do screening.  If a lead company has a pre-screening process, the car dealer may somehow be assured that the leads it would sell are good quality.  Car dealers can call up their prospective lead company and ask about their verification and screening processes.  If a lead is pre-screened or pre-approved, this means that it is recent, contains authentic information, and most likely to close.

Car dealers should know if the lead company purchases car sales leads from a third party or a lead generation company also.  Although this is legitimate, car dealers should still enquire about the lead company’s criteria and system in choosing the leads they would purchase.  It is more likely that the quality of the leads provided to car dealers are lessened if the lead company purchases from a third party rather than generating their own.

One thing that also affects the quality of leads sold by lead generation companies is the conversion rate.  If car dealers want to purchase quality car sales leads, they should buy those with high conversion rates.  However, these often come at a more expensive price.  Regardless, these leads would increase the car dealers sale.  This is better than buying several cheap leads with a low conversion rate.  It would turn out that there are more leads who would turn down the offer.

Car dealers should also consider how fast the delivery time is.  The sooner the leads will be delivered, the better.  This is because there will be more time for car dealers or car sales representatives to entertain the queries and close more leads.  The lead generation company should have quick delivery system so as not to spoil the interest of the leads in buying a car.  Car sales leads cannot afford to be delayed.  It lessens the quality of the leads.

Lastly, a lead generation company would be able to generate quality leads if they are experts in lead generation techniques–traditional and non traditional.  These are the very techniques that the company use to advertise the car dealer’s business.  By effectively and correctly performing these techniques, a lead generation company can guarantee their customers that they only provide quality leads.  This is also what Approved Auto Leads takes pride on.  Car dealers can ask the company about the lead generation techniques they employ.

Indeed, lead generation companies like Approved Auto Leads have helped car dealerships in meeting their sale quotas without juggling closing deals and finding leads with the limited time they have.

What are Quality Car Sales Leads and How They Bring More Sales

Posted on: January 24th, 2012 by credit

Do lead generation companies really boost the sales of a car dealership?  Approved Auto Leads guarantees its customers increased revenues with the help of their efforts.  However, there are several factors why this would not happen sometimes in other lead companies.  One of the most triggering factors is the quality of leads a lead company provides.

When car dealers look for car sales lead providers, they should first do some research on the company’s background and track record.  By doing this, a car dealer would know how long has the company been in the business.  A company that has been in the industry for quite a number of years already could possibly be more reliable and credible than any other else.  Although this may not be true all the time, such companies still managed to somehow stay in the business.  When car dealers are considering to purchase auto leads, they should look at the most reputable car sales lead provider to somehow ensure the quality of leads they will be provided with.

Car dealers can further check on the quality of leads by  asking about the various lead generation techniques they employ.  Lead generation techniques online are more prevalent and effective now.  However, if these are abused, it would lead to penalization and bad leads generation.  Many lead companies use these techniques to lure interested car buyers into submitting their information and application.  These leads are bad for they are not really interested in the offer but were just deceived by the ads and other online advertising strategies.  In other terms, lead generation techniques affect the quality of leads that will be generated.

Quality leads have also some distinct characteristics which car dealers can easily determine.  First characteristic is being fresh and recent.  Leads are supposed to be delivered to car dealers as quickly as possible.  The longer it gets for car dealers to get back to them, the more possible it is to lose them as sales.  It could happen when other dealers got to them faster or when they lost their interest in the offer.  They should look for car dealers who has a fast delivery time which is not more than 5 minutes.  In another context, lead companies may also send leads that are already outdated.  Car leaders can not make use of these anymore. 

Quality leads must have undergone through verification and screening process.  These are to test the authenticity and validity of the information given by the prospective customer.  The screening process also determines if the application is qualified or not.  The pre-approved leads are then distributed to the car dealers.  This is the same system that Approved Auto Leads employ to ensure the quality of leads they give to their customers.

Lastly, car dealers should take note of the conversion rate.  In most cases, cheaper leads have lower conversion rate, while the dealer has to pay more for leads that have higher conversion rate.  It is best that car dealers go for the leads with high conversion rate even if they are expensive.  It is a good investment since these leads are more likely to convert into sales than cheaper leads would.

Car dealers should not take car sales lead for granted.  It is always an opportunity to make a sale.  That is why a quick response and the right lead source are two important things that will surely turn a car sales lead into a sale.

 
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