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How to Use Facebook to Generate Car Leads

Posted on: May 16th, 2012 by credit

Your prospects are not in their homes anymore watching your TV commercial or listening to your radio ad. They are now in the online community where many car dealers have already gone to as well. If you haven’t realized this trend yet of promoting your dealership online, you’re definitely missing out on a lot of opportunities of generating car leads and making more sales.

One of the best places in the world wide web for you to promote your dealership is social networking sites like Facebook. Facebook is a relatively new marketing tool. Nevertheless, it has been proven to be an effective tool in reaching millions of prospects and generating leads. Here are some tips on how you can effectively use Facebook to generate car leads for your dealership.

Getting into Facebook to establish the online presence of your dealership is not like building your dealership website. In Facebook, it’s all about interaction and conversation. The key is to get in touch with real prospects who have real opinions and interests. Therefore, always have the time to answer their comments and wall posts—even the negative ones. Just keep them engaged in conversations and get them to participate in your online community always. It is by this that you will be able to build a relationship, as well as trust, with your prospects.

Photos do a spectacular job in making your Facebook fan page interesting and fun and add to its interactivity. Post relevant photos like of your recent sales events, happy customers who just bought a car from your dealership, new car models available at your lot, and your happy staffs. Photos also add color and liveliness to your page.

Put also some value on your Facebook page. Do not just post boring updates on your wall. Share also links of useful information such as news, helpful blog posts, and car reviews. Give your prospects something that they can get out of liking your page. Again, establishing your presence in social networking sites like Facebook should be more of interaction than advertisement.

Lastly, do not be afraid to be a bit experimental on your marketing techniques. As has been noted, Facebook is a new marketing tool and so is other social media platforms. Businesses who are using it still need to discover these platforms more and come up with a standard effective social media marketing plan. Therefore, you have all the chance to be creative and innovative in capturing the interest of your prospects and in turning them into car leads.

Basic SEO Tips for Generating Auto Leads

Posted on: May 8th, 2012 by credit

Lead generation companies like Approved Auto Leads use Internet marketing strategies such as search engine optimization or SEO to generate quality leads for their clients. SEO is a strategy that improves the visibility of a website in the world wide web my making it appear as one of the top results in search engine results pages. It is not easy to carry out SEO techniques especially on a regular basis. That is why having a lead generation company to help you out on this part is a great relief. However, you can actually generate auto leads on your own using even simple SEO.

First, you have to create a good dealership website. In doing so, remember three things: appearance, content, and your brand. Your website should seem appealing to attract visitors. Consider the color scheme, style, theme, fonts, and layout that you are going to use. Make sure also that your visitors would not have a hard time navigating through your website. However, a good-looking website is not enough to turn your prospects into sales. The content, which adds value to your site, have to be compelling in order to achieve that. You should provide your visitors with helpful information and resources, exhibiting credibility and reliability at the same time.

Next is you have to spread the word about your dealership website and work through increasing its visibility in search engine results pages. The key element in making this possible is keywords and this is where SEO techniques will come in. Research on the most searched keywords relevant to your business and use them in your content in your blogs and website. When writing content, do not just write for the sake of SEO but write informatively and think about what your prospects might be needing to know or learn about. Some ideas of useful content are news, tips, research, and reviews.

You can then try other SEO techniques to boost your presence online. You can have your website listed on web directories, for example, for free. Some people turn to web directories to easily find the websites they are looking for. Websites here are listed according to categories. As a reminder, when registering to get your website listed, make sure that you choose the most appropriate category for your dealership website to ensure listing success. There are also some web directories that only require paid listings. Other SEO techniques which you can also learn and use are link building, anchor texts, and forum marketing.

In brief, you can generate quality auto leads on your own by just employing basic SEO techniques. You can learn more about the other techniques and begin formulating strategies as you go through the process. However, if the tasks are too overwhelming, you can always ask help from a lead generation company.


You Can Still Make Sales Through Effective Telemarketing

Posted on: April 29th, 2012 by credit

Telemarketing is one of the most effective traditional lead generation techniques. Even with the popularity of the Internet-based lead generation techniques today, which are deemed to be more effective and cost-efficient than traditional techniques, telemarketing remains an essential part in the process of converting car dealer leads into sales. This is something that you should give attention to when working your leads. You should understand that your part of converting the leads into sales is crucial in increasing your revenue. Here are some tips on how you can effectively use telemarketing to make sales.

You may have heard of the cliché that people today are living in a fast-paced world. It is true; that is why you have to keep up by responding to car dealer leads quickly. You should not forget your competitors who can immediately steal your potential customers away if you are too slow. You cannot afford to be late as the leads can likewise easily turn to other options. Being quick will prevent you from losing the interest of the leads and increase your chances of making sales.

When the phone is picked up, do not forget to introduce yourself and the company you are representing. Prospects would hate it if you start talking about your offer right away. Begin with a little background about the company first and try your best not to sound like you are just after converting the prospect into a sale. Verify the identity of the lead first through the information that he or she has provided. You would want to make sure that you are talking to the right person and that he or she is not bogus. Be conscious of your tone and the way you express yourself. Be friendly and sincere.

Make good offers to the leads that they cannot resist. However, there are times that a lead would have too many concerns that hold them back from making a decision immediately. In such cases, offer alternatives and let them know that you are trying to help. Try to get their preferences also by asking the right questions. If possible, modify your offers to suit their needs. It is also important that your sales representatives know your products and services well to do effective telemarketing.

Lastly, strive to invite car dealer leads over to your dealership. They might not always agree with the idea as many of them could be too busy and on a tight schedule. However, it is ideal to negotiate with them and finalize the deal in a personal setting. This is also a good way of knowing who your prospects are and building a relationship with them.

How SEO can help you get more New Car Leads

Posted on: January 24th, 2012 by credit

S.E.O. gets new car leads


Search engine optimization or SEO is the most basic process in Internet marketing. It is designed to improve the exposure and visibility of a website in the world wide web.  SEO techniques are focused on making the website appear on the first page of search engine results.  If a car dealership’s website appears as one of the top results, it would attract more visitors or in SEO’s technical term, drive more traffic.  The more massive the traffic, the more the website would sell.

For car dealers to attract more and more car leads, they have to be more competitive by going with this trend.  They can start by building their own website.  Here are some important guidelines in creating a car dealership website.  The website should contain the most important pages such as Contact Us, Resources, Company Info, FAQ, and the Inventory page.  The website should be as easy to navigate as possible.  Car dealers might lose a new car lead if he or she found it hard to navigate their way around the website.  The inventory page should also be interactive and organized as this is going to be the page where most visitors would want to see.  This page must contain all the available car models and other services of the car dealership and should be comprehensive as much as possible.

Here are some effective SEO techniques car dealers can employ to direct traffic to their websites: link building, forum marketing, video marketing and social media marketing which will be discussed further later on. The quality of the content of the website is also important.  It should be engaging to a new car lead.  If the car dealer is keeping a blog for his or her business, he or she should blog about useful ideas, tips and other information that a new car lead might find interesting to read about.  The content for the blog should be regularly updated.  Visitors who would visit a car dealership blog for a second time would want to find new content.  Thus, car dealers should never fail to put up fresh and genuine content regularly.  Moreover, it is not good to fake this by putting substandard content on the blog or website.  Car dealers would not be able to keep prospective customers in this way. 

To optimize the blogs of car dealers, they can employ keyword search and use, an SEO technique.  This is done by doing a research on the most searched keywords relevant to the business.  These keywords should be used within the articles without sacrificing the quality of the content.

Car dealers should also consider penetrating social media like Facebok, Twitter, LinkedIn, and the like.  These are effective platforms to reach a wide range of prospective car buyers and they spread information quickly.  This also gains car dealerships more exposure as there are many people who are on these sites.  Car dealers would just have to learn more about SEO techniques which are specifically designed for social media marketing.

Lead generation techniques are not easy tasks for car dealers to carry out along with closing deals.  The effect of SEO techniques does not also happen overnight.  It requires car dealers’ continuous effort.  Approved Auto Leads offers assistance in lead generation techniques which car dealers can avail along with the lead generation itself.

When It Comes to Car Leads, Quality Counts

Posted on: January 9th, 2012 by credit



Because traditional marketing campaigns have ceased to be effective, car dealers resort to other ways to bring customers to their showrooms.  Radio and television advertising no longer sell vehicles, so car dealers are relying on car leads to make profits.  The dealers are buying the leads from online lead generators, which locate prospective buyers and obtain their contact information. 

Car leads are actually potential customers.  These individuals are in search of a car and financing to purchase the car.  They may have visited a number of dealerships in their search.  Lead generation companies use several techniques to find these potential car buyers and get important details such as name, address, contact number and car preference.  These firms usually have a network of car dealers and they utilize this to locate potential customers.  The aforementioned details about the customer are contained in a car lead, which is then given to the appropriate car dealer.  The leads to be sent to the car dealer depend on the dealer’s criteria as well as location. 

Car leads create sales for dealerships because these enable the sellers to access their desired market.  With leads, car dealers can directly contact the individual and provide an offer regarding the individual’s car of choice.  Because the only people being pursued are those who are truly interested to buy a vehicle, the dealer has higher chances to close a deal.  One may then assume that in order to sell more cars, car dealers simply have to increase their lead count.  To improve their profit margins, they only have to get more leads from a car lead generator.  However, this assumption is wrong.  When it comes to such leads, quality—not quantity—counts.

The quality of the car leads is always more important than its quantity.  If a car dealer wants a boost in sales, the number of the leads should not be the consideration.  It is better to have just 250 leads instead of a thousand, if all 250 leads result in sales.  Leads that have higher chances of sales conversion are those which are real time and exclusive: this means that the information provided to the car dealer are fresh and updated, and not provided to other dealers.  Leads that are old and recycled would not result  in a sale.  A car dealer also would not profit from auto leads that are given to other dealers because the competition may have already pursued the potential customer. 

Approved Auto Leads is a lead generation company that prides itself in providing only real time and exclusive leads to car dealers.  This is the reason why it is considered by many dealerships as a top car lead provider.  Hence, if a car dealer chooses to buy the leads from Approved Auto Leads, an increase in sales can already be expected.

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