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Simple Ways to Generate Dealer Leads

Posted on: June 5th, 2012 by credit

Generating dealer leads can actually be simple and easy. Performing lead generation tasks should not have to be paid, and sometimes even expensively. Dealers like you can start with it for free. The following are examples of simple techniques you can do to generate dealer leads for yourself.

One is blogging. If a typical teenager who has no source of income of his own yet can blog about his life and drive traffic, so can you. You can start with creating a free blog by using one of the free software online and start blogging about your dealership. Make your blog informative rather than promotional. Write about helpful tips, news, reviews, and the like. Upload relevant photos and videos to make your blog creative and interesting. To drive traffic to your blog, research about the most searched keywords related to your blog and use them on your articles.

Another is social media marketing. No matter how new it may sound, you can do it on your own by utilizing the free features of social networking sites. For example, in Facebook, you can simply create an account and then a fan page of your dealership to build your presence in the said social networking site. In your fan page, post updates about your dealership like new car models in your car lot, latest promos and special offers, and new services available. Also, keep in mind that it is not going to work if you would not interact with people. When users comment on your posts, send you a private message, or like your posts, respond to them and start building a relationship with them, who, sooner or later, will be your dealer leads.

Another simple but effective lead generation technique is direct mail marketing. Unlike creating a blog and a fan page, this may require you to shell out some cash. However, among the dealership marketing strategies today, this is one of the most cost-efficient. You can start your direct mail marketing campaign by designing your own mailer, writing its copy, and even printing it on your own. You don’t really have to hire direct mail services at first. You could also start mailing on a local scale. For an effective direct mail campaign, make sure that your copy is compelling and that you target the right prospects.

Lastly, you can also plan your own dealership sales event, which is really effective in bringing in more dealer leads. This may demand a larger allocation from your budget but if you pull it off right, you’re going to experience good ROI in the long run.

On the other hand, if you have the budget to hire a lead provider like Approved Auto Leads, it is still the most convenient and effective way to go. However, make sure that you work with the best one.

Managing Leads for Car Dealerships

Posted on: May 6th, 2012 by credit

Lead generation is easier today with the help of lead generation companies like Approved Auto Leads. Car dealers would simply have to place their orders, dictate how many leads for car dealerships they want to receive, and pay for them. They do not have to go through the tedious task of finding prospects and implementing marketing campaigns to attract them. However, if their goal is always to increase their revenue, car dealers should make sure that both lead generation and lead conversion systems are both functioning excellently. The former can be easy with the help of a lead generation company while the latter could be a bit more challenging as it also requires efficient lead management system.

There are three essential phases in lead management namely, lead nurturing, lead scoring, and lead distribution. Lead nurturing is the phase where a car dealer builds relationships with the leads who are not yet sales ready. Car dealers can use email, phone, direct mail, or the social media to reach out to them. The challenge here is for car dealers to make themselves seem that they are not just salesmen but also someone who can help prospects with their concerns. They should also be able to successfully build trust and credibility in this phase.

The second phase is lead scoring. Lead scoring is basically determining whether the leads for car dealerships are already sales ready or not yet by monitoring their interest level and online activities. Lead scoring involves using criteria comprising the demographic, behavioral, and lead source information of a lead. Demographic information include the details provided by the prospects in the application form they have filled out. Meanwhile, behavioral information include the activity of the lead such as email opens, website clicks or visits, keywords searched, downloads, and the like. This also sometimes include the lead source information such as ads clicked.

The third and last phase is lead distribution. This is where car dealers pass the leads for car dealerships on to their sales team. In this transition phase, car dealers should provide all the necessary details that their sales reps would need about the leads. This does not mean, though, that they would totally leave the work to them. Car dealers should still be monitoring sales follow-up and results. Furthermore, they should also update their lead scoring criteria as the leads’ behavior and response change over time. This also allows them to make some improvements in their lead management and lead conversion systems considering the shifting and growing demands of the leads.

You Can Still Make Sales Through Effective Telemarketing

Posted on: April 29th, 2012 by credit

Telemarketing is one of the most effective traditional lead generation techniques. Even with the popularity of the Internet-based lead generation techniques today, which are deemed to be more effective and cost-efficient than traditional techniques, telemarketing remains an essential part in the process of converting car dealer leads into sales. This is something that you should give attention to when working your leads. You should understand that your part of converting the leads into sales is crucial in increasing your revenue. Here are some tips on how you can effectively use telemarketing to make sales.

You may have heard of the cliché that people today are living in a fast-paced world. It is true; that is why you have to keep up by responding to car dealer leads quickly. You should not forget your competitors who can immediately steal your potential customers away if you are too slow. You cannot afford to be late as the leads can likewise easily turn to other options. Being quick will prevent you from losing the interest of the leads and increase your chances of making sales.

When the phone is picked up, do not forget to introduce yourself and the company you are representing. Prospects would hate it if you start talking about your offer right away. Begin with a little background about the company first and try your best not to sound like you are just after converting the prospect into a sale. Verify the identity of the lead first through the information that he or she has provided. You would want to make sure that you are talking to the right person and that he or she is not bogus. Be conscious of your tone and the way you express yourself. Be friendly and sincere.

Make good offers to the leads that they cannot resist. However, there are times that a lead would have too many concerns that hold them back from making a decision immediately. In such cases, offer alternatives and let them know that you are trying to help. Try to get their preferences also by asking the right questions. If possible, modify your offers to suit their needs. It is also important that your sales representatives know your products and services well to do effective telemarketing.

Lastly, strive to invite car dealer leads over to your dealership. They might not always agree with the idea as many of them could be too busy and on a tight schedule. However, it is ideal to negotiate with them and finalize the deal in a personal setting. This is also a good way of knowing who your prospects are and building a relationship with them.

How to Generate More Car Dealer Leads With SEO

Posted on: March 14th, 2012 by credit

Search engine optimization or SEO is the most utilized Internet marketing strategy by businesses.  It enhances a website’s exposure in the World Wide Web by making it rank high among the search results of search engines.  A website will attract more visitors when it appears on the first page of the search results.  Car dealers have been using this strategy also as more people are now turning to the Internet, and not to newspapers or commercial ads anymore, to find what they need.  This strategy is an effective lead generation technique to acquire more car dealer leads.  However, car dealers have to properly learn the techniques to make more sales out of their dealership websites.

When creating a website, car dealers should consider what a visitor would want to see on a car dealer website.  They should never forget to provide their complete contact information, inventory of the available car models at their lot, frequently asked questions, and testimonials which are all helpful in driving more traffic to the site.  Car dealers should also make their websites interactive by putting relevant videos and photos.  The website should also have quality content.  A blog incorporated in the dealership website which contains relevant information that could help potential customers will help attract more visitors.  The articles should be fresh and informative.  The right keywords should also be used in the articles to effectively drive traffic.  One example of a very good content for a dealership website is auto reviews.  Auto reviews are one of the most searched information by interested car buyers.  If a dealership website has this, people would visit the site for the information.  These visitors could eventually be converted into car dealer leads.

SEO can also be applied in social media.  In fact, this is the most aggressive and one of the most effective platforms to execute SEO techniques.  Social media is composed of networks of people and is characterized by the concept of sharing information.  This kind of environment is definitely a fertile ground for car dealers to promote their dealership.  Moreover, the information shared in social media can spread like wildfire and can reach a tremendous number of people in just minutes or even seconds.  There are several SEO techniques used specifically for social networking sites like Facebook, Twitter, and LinkedIn.

Car dealers have to learn how to properly execute various SEO techniques to successfully drive more traffic to their site.  It will certainly take time before they will see the results.  In the meantime, they can seek help from lead generation companies like Approved Auto Leads to make this task easier.

Shopping for Car Dealer Leads

Posted on: January 6th, 2012 by credit

With our quality Dealership leads we keep you full with customers

Traditional methods of generating leads are becoming more and more obsolete in today’s generation.  Most car dealers deem television and radio commercials, billboards and print ads, telemarketing, referrals, and the like as lead generation techniques from long ago which are not competitive anymore.  With the emergence of the Internet, it has seriously revolutionized the way marketing specialists in the automotive industry attract car dealer leads.

Today, the competition in the automotive industry is getting tighter and tighter that all capitalists in the industry are striving to be at the top of the competition.  The utilization of the Internet has made this competition even more raging as it caters businesses new ways to reach out to their market.  With this, traditional lead generation techniques has indeed faded away from the picture.  The most novel lead generation technique now is buying car dealer leads from lead generating companies who can market the car dealer’s business using Internet marketing strategies and attract leads for them.  This is beneficial for car dealers because they do not have to exert too much effort in turning their prospective car buyers into real sales.  This is also cost-effective as they would not have to try out different marketing strategies just to see which one will generate more leads.  Lead generation companies like Approved Auto Leads can assure car dealers of increased revenues.

However, buying car dealer leads may not be as easy  and as perfect as it seems.  There are certainly some pitfalls and things to look out for.  When buying car leads, car leader should have a plan first.  The important things that should be included in the plan are, apparently, the budget, subscription type and schedule, type of leads to purchase, and response system.

Next thing to do is have a good background check on all the prospective lead companies.  Although lead companies are really helpful in boosting up the sales of car dealers, not all of them are legitimate and excellent.  Car dealers should be aware of the different scams involving auto lead companies.  To further avoid being scammed and disappointed, car dealers could avail of the free leads that these companies offer so that their customers can try out the quality of their leads first.

Car dealers should also enquire about the company’s return policy for bad leads.  Bad leads are those that can not be used anymore.  It could be either they have been used by another company already or are outdated.  In such cases, a good lead company should have a return or bad lead policy so that car dealers would not have to pay for such inefficient leads.

Approved Auto Leads have been in the business of providing quality leads for more than ten years.  It makes sure that the car dealer leads they provide their customers are genuine.  Approved Auto Leads has been committed to helping its customers increase their revenues and it has been like that ever since.

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