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Posts Tagged ‘automotive sales leads’

Tuning Up: Is Your Dealership Doing Well Lately?

Posted on: July 12th, 2012 by credit

Have you been running well as a business lately? It is important to take a break and step back to see how your dealership is doing. You may have been unconsciously making mistakes which might be affecting your dealership already. Also, there may be a lot of opportunities and resources that you are not maximizing. Here is a short checklist for a quick dealership check-up.

1. Do visitors see the car prices in your website?

A recent study showed that one of the most requested information of internet automotive sales leads is the price of the car model that they want. This is an advantage in one way but also a disadvantage in another. When leads contact you to ask for a price, that’s already your opportunity to get their information and turn them into sales. However, some prospects would have a different response. If they don’t see car prices in your website, they could think that you are hiding something from them and would not even bother contacting you for it. They would just immediately click on another website. It is then better to show them how much each of the cars in your car lot costs. Give them the information they need that instantly.

2. Are you doing well with your response time?

According to a recent study, customer satisfaction rating is high when automotive sales leads get a response within 24 hours. This tells you that you and your sales team should be fast—almost real-time even—in responding to the queries of your leads. Don’t keep the leads waiting. Keep in mind that the competition is now fiercer than before and your competitors can get to them quickly. Moreover, don’t think that you’re the only dealership being shopped by a single lead. A prospect can always look at and consider other options. Therefore, work double time.

3. Is your sales team getting enough training?

While sales and marketing skills are important for an efficient sales team, you also need to teach them how to communicate well to prospects. Sales people should be friendly and welcoming so prospects would want to enter your dealership. This is easy to do in online and phone setting. However, keep in mind that there are still some car shoppers today who would visit dealerships personally to look at cars and inquire about financing. Make sure that your sales team, who are always at the front line, are able to create a pleasing ambiance that will make prospects want to do business with your dealership.

4. Have you been maximizing the current trends in automotive marketing and lead generation?

Have you been maximizing the internet, exploring newer marketing techniques and getting social?Internet marketing is still hot in the auto industry and more and more dealers, and even car makers, have been experiencing good cash flow from their internet marketing efforts. Consider also growing trends like automotive mobile marketing which can be employed in collaboration with internet and traditional marketing strategies.

Lead Generation – Cold Calling, Internet Marketing, and Lead Providers

Posted on: June 6th, 2012 by credit

Generating automotive sales leads is a task of car dealers that has become easier as technology continues to get more advanced. Car dealers can gain more exposure for their dealerships by utilizing the Internet to advertise their dealerships. However, even if these new lead generation techniques have been thriving in the industry, some of the classic ones still remain effective.

Cold calling, for example, had been one of the most effective lead generation techniques back then when internet marketing strategies have not been developed yet. Although it involved making random calls, which means having a quite undefined target market, it often turned in positive results. However, one major disadvantage that car dealers faced then was getting rejected over and over. This is because automotive sales leads do not like to be called on an average of more than 4 times in a week. Moreover, if sales are insisted on uninterested prospects, they will surely get annoyed eventually.

However, with the discovery of the capability of the Internet to be used as a medium to effectively generate automotive sales leads, cold calling eventually faded into background but remains to be an integral part of converting leads into sales. Using the Internet to generate leads involves creation of dealership websites and promoting these websites in the world wide web. Moreover, email marketing, which is a counterpart of the traditional direct mail marketing, also proves to be effective in reaching prospects more effectively and causing them to respond to dealers’ calls to action. Other techniques that car dealers can use in generating leads through the Internet are search engine optimization or SEO, which improves a website’s visibility in search engine results pages to drive more traffic, blogging, article marketing, and social media marketing.

Apart from the two lead generation techniques mentioned, another new way of generating leads is hiring a lead generation company like Approved Auto Leads to generate leads for car dealers. Automotive sales leads did not just become easier to generate but also became a business opportunity for the members of the industry. Lead providers work by promoting their clients’ websites through internet or traditional marketing to attract prospects. The leads they will be generating will then be delivered to their clients after they have been screened. Car dealers pay for the number of leads that they get.

Aside from cold calling, internet marketing strategies, and lead providers, there are still many ways by which car dealers can effectively generate leads in today’s context. They just have to know which are the most applicable and cost-effective ones for their dealership and be knowledgeable on using them.

How Email Marketing Can Keep an Automotive Sales Lead Alive

Posted on: March 12th, 2012 by credit

An automotive sales lead would sometimes contact a car dealer to enquire about the offers and the car models available.  Car dealers would certainly respond either via email or a phone call.  After the response, the car dealer would never hear anything from the automotive sales lead anymore.  They have no idea what has happened to the lead’s decision.  If a car dealer buys leads from a lead generation company like Approved Auto Leads, he or she can go back to the information provided by the lead company and contact the lead back.  However, this next step does not guarantee that a lead would turn into a sale after this.  Getting a lead’s decision would sometimes take time and would really require a car dealer’s patience.  However, this should never make them give up on a lead.  Unless the lead has not bought or declined yet, car dealers should not stop pursuing that potential sale.  One of the most effective ways to keep leads alive is by sending them frequent emails.

When writing an email to an automotive sales lead, car dealers should make it sincere and personal.  Sure, auto responders and CRMs can make a car dealer’s job a lot easier, but it will be better if the prospects would feel that they are communicating with a real person.  It is then ideal that whenever not needed, car dealers should do away with auto responders and email response templates.  Email marketing is a good way for car dealers to keep their leads interested in the dealership.  This can also convince them to buy from the dealership.  It is important that car dealers still nurture their leads even if they are confused and undecided because these leads can turn to other dealerships and buy from them instead anytime.

Car dealers can send newsletters and announcements to an automotive sales lead.  The newsletter should not just contain promotion for the dealership and its offers but also some interesting and helpful articles.  It should be both promotional and informative.  Car dealers should also moderate the frequency of sending such materials as the lead might get annoyed with the numerous emails flooding his or her inbox.  Aside from newsletters, car dealers can also send announcements of special offers, discounts, promos, events and new car models available at the lot to the leads.  These messages could be made personalized to sound like directly addressing the lead.  Sending these messages would make leads become more curious or curious again about the dealership’s offers.

Some leads just really take time before they decide.  When a car dealer do not give up on a lead and it eventually decided to buy a car, the car dealer do not lose the sale.

Points to Remember When Purchasing Automotive Sales Leads

Posted on: January 5th, 2012 by credit

We hand you car deals

 

Lead generation companies like Approved Auto Leads have been thriving in the automotive marketing industry.  It has been proven that these companies are indeed helpful in increasing the sales and revenues of car dealers and even lenders.  However, not all lead generation companies serve best as the car dealers’ partners in accomplishing their target sales.  Here are some things for car dealers and lenders to take note of before purchasing automotive sales leads from any lead companies.

First, car dealers should do a little research about their prospective lead companies.  One of the most important things to find out is the longevity of the company’s service in the industry.  This is a good yardstick of how successful and credible the company has been.  However, this may not be true in all cases.  Car dealers then should further check the legitimacy and reliability of the lead company by reading reviews, blogs or forum discussions.  These would allow them to learn from genuine opinions of those who have had an experience working with a particular lead generation company.  Another way car dealers can determine if the company is good is by checking on their verification and screening systems.  These are essential in a lead company.  It is unlikely for a lead company to generate quality leads if they have no efficient verification and screening systems.

Second, car dealers opting to purchase exclusive leads should make sure that they really are exclusive.  Automotive sales leads that will be sold to you should have never been sold to anyone else before.  Otherwise, those leads were used already and it loses the point for car dealers to work out a deal with such leads.

Third, the price of leads versus the lead company’s standard conversion rate should be weighed by the car dealers in purchasing car leads.  They should know what is a good pricing deal and which is not.  It is a good price if the leads sold at an expensive price has a high conversion rate.  On the contrary, if a lead is cheap but has low conversion rate, the car buyer is not paying a good price.  Lead generation companies are supposed to help its customers increase their revenues.  That is why car dealers should pay more attention to the conversion rate rather than the price.  It is not wise to buy cheap leads that would less likely turn into a sale.

Lastly, car dealers should ask a lot of questions to the lead company.  Some important things to ask about are return policy, lead generation techniques, pre-approval system and the like.  These are important details that could make or break the car dealer’s decision on whether or not to work with the company.

Approved Auto Leads have been providing its customers with quality automotive sales leads for more than 10 years.  Its partners have increased their revenues with the kind of service Approved Auto Leads have been showcasing.  It is time now for car dealers like you to boost up your sales with partners like us.

Car Dealers: Buying Automotive Sales Leads

Posted on: December 17th, 2011 by credit

If you are a car dealer and you may be thinking to revolutionize your marketing strategies, then it would not be a mistake to give it a try.  Apparently, traditional ways of advertising your products and offers are no longer working that much as they used before.  With continuous innovation and the unstoppable development of the Internet, there have been newer forms of advertising with which different industries thrive.  The automotive industry has also been getting more and more competitive with it.

Aside from utilizing Internet marketing strategies, car dealers can exploit the work that lead generation companies can do for you.  Buying automotive sales leads from these companies not only make your job easy but it also allows you to save up effort and more money.  Here are what you can do as a car dealer.

Before venturing into lead generation companies, it is important to do some research on the company first.  A company that has been operational for many years already can mean that the company has been trusted by many clients for such a span of time.  However, this is still not a sure sign for that.  This only somehow help you gauge the company’s credibility and reliability.

Next point of evaluation is the company’s methods of generating automotive sales leads.  Not all lead companies do their job well.  Some companies collect leads from untrusted sources.  Some would even give their clients bad leads which are outdated already.  These will not do any good to your dealership.  It might instead pull you down.  You can ask the company about their methods beforehand, particularly about how they collect leads.  This is also to ensure the quality of leads that you can possibly get from the company.

Since lead companies vary in prices, it is practical  for car dealers like you to canvass for the best-priced subscription.  Always make sure that your money is worth the quality that the company provides. Finally, better check the company’s return policies.  This is for bad leads that they may be including in your order.  Bad leads are applications that are no longer recent and timely.  These are also leads that do not qualify for your criteria.  It is supposed to be the job of the lead company to screen all applications and eliminate those that are already outdated.  Along with the return policies, understand as well the other terms and conditions that go with the subscription.

 

Approved Auto Leads has been in operation for about more than 10 years now and it continues to provide its partners with quality leads that ensure profit

 
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