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Posts Tagged ‘automotive lead generation’

Mobile Marketing: Things Car Dealers Must Remember

Posted on: August 29th, 2012 by credit

As technology continues to advance, car dealers should never be left behind from the newest techniques being used in generating leads for car dealerships. In 2011, about 15% of more than 5 billion phone users in the U.S. are smartphone users. Moreover, a research group found that the mobile advertising and marketing sector expanded to more than 50% in 2011, making it the fastest-growing sector of the year. Indeed, mobile marketing is growing and is becoming more effective.

However, not all dealers are successful with their mobile marketing efforts. The reason is simple: They are not doing it right. There is something wrong with the way they use the power of the medium or it could also be their strategy that is defective. In any case, here are some important things that dealers must remember when doing mobile marketing for their dealerships:

Purpose. Mobile marketing has more than a couple of functions. Dealers can use it to make their service more accessible and convenient for their customers, allowing them to easily set appointments with them when they need repairs or tune-up. Dealers can also send their car shoppers bits of information like quick tips, links to the latest car reviews, and the like. And lastly, mobile marketing for dealerships is mainly for promotions, but dealers should be careful not to overdo it.

Mobile Website. Having a mobile website is a must. Dealership websites must be accessible in a car shopper’s mobile device so dealers can increase their chances of acquiring more sales. Dealers do not have to make their mobile sites grand. They can just keep it simple as long as it provides the information and details that a mobile car shopper needs to know. Dealers have to also ensure the compatibility of the mobile version of their dealership site.

QR Codes. Quick response codes function like bar codes except that they contain URLs. QR codes are deemed by many as the easiest way now for dealers to promote their mobile sites and attract more leads for car dealerships. Dealers can include QR codes in their posters, direct mails, tarps, and the like to allow anyone interested to check out their website. According to a recent study, QR codes scans expanded to 300% in 2011 compared with the previous year.

Ethics. Last, but definitely not the least, dealers must consider some factors in sending messages to car shoppers. One is how they use the language. They must be careful to use simple and decent words even if they are creative with their text message. Another is the time of the day the y send messages. Dealers should not send messages in odd hours and days unless necessary. Finally, car shoppers must given the option to request the dealership to stop sending messages to them.

How Not to Lose Leads in Live Chat

Posted on: August 16th, 2012 by credit

Live chat is one of the newest technologies that is widely used now by businesses in their websites and the automotive industry is one of its patron. Live chat is easy: A salesperson simply has to stay online to provide quick answers to incoming queries. A prospect sends his message and gets an answer immediately. However, not all dealerships experience the full benefits of live chat. Perhaps, they’re doing it all wrong resulting in poor internet lead management and lead conversion. Here is a quick guide in using live chat programs to effectively generate and convert car loan leads.

Never sell right away. Live chat is not designed to immediately turn a lead into a sale. It is not purposed to make selling that convenient for businesses. If you persuade the lead to take your offer in the early part of your conversation, there is a tendency that he or she will lose interest. Most shoppers do not like being sold to immediately. Instead, focus on providing them the information they need and in building rapport.

Ignoring questions is a huge mistake. Definitely. You are using live chat to respond to car loan leads quickly and ignoring their questions just doesn’t make sense. If you don’t understand the question, don’t hesitate to ask follow-up questions to clarify what does the prospect mean. If you don’t know how to answer the question, tell the lead that you will get back to him shortly. With this intention, it is important then for your salespeople to be knowledgeable about your loan programs, car models, and other products and services.

Be conscious of your tone. Live chat is like telemarketing, except that you communicate with the prospect through chat. Nevertheless, you still need to be conscious of how you sound like with the words that you use. Make sure that you always sound friendly and willing to help.

Do not ask for contact information immediately. Although it is important that you never forget to ask for the lead’s contact information before you end the conversation, asking for it too early could have a negative impression on the prospect. Prospects won’t start chatting with you with small talk. Most, if not all, would ask their question right away. You need to attend to that first before getting to your other agenda.

Be persistent. It is totally wrong to think that the end of your conversation with the prospect is the end of the sales process. On the contrary, it is just the beginning. Since you already have the prospect’s contact information, send them promotional emails or call them up. Be persistent in following them up until they make a decision.

Things to Do When Hiring an Auto Lead Provider

Posted on: August 3rd, 2012 by credit

The services of auto lead providers like Approved Auto Leads make lead and sales generation easier, more convenient and more productive for dealerships. There are actually more benefits auto lead providers can give to dealerships. However, many dealers are not experiencing better processes and systems with lead providers. Some don’t even see any significant growth in their sales. There are two possible reasons: It could be that the lead provider is not a good choice or the dealer has missed out on some details while choosing a lead provider to hire. Sometimes, the blame is not always on the inefficiency of a lead provider but on you, the dealer. Check out these things to do when hiring a lead provider.

Search

With the advancement in technology and further developments in the world wide web , it now so easy to search for prospective auto lead providers online. You can also ensure a company’s legitimacy right there and then. Aside from online search, you can also ask for recommendations from other businesses who have hired or have been hiring a lead provider. Narrow down your list by thoroughly verifying a company’s legitimacy and professionalism.

Call

If you are shopping for lead providers online, check first if the company provides their complete contact details in their website. If you’re interested in their services, call them up and find out if they are a real company. If there are no address or contact numbers provided, discard the company from your options. Also, don’t choose a provider located far from your dealership.

Visit

It is better if you could walk into the office and observe the people working in there. Are the people friendly? Are they productive? Can they communicate well with customers? Observe also the workplace. If possible, meet up with the owner. It is ideal to personally know the people you are working with.

Ask

This simply means interview the company. For example, ask them about the lead generation techniques they use. Make sure that they are knowledgeable with the fundamental and modern techniques and are using these appropriately and not abusively. If they execute their lead generation efforts without tact, they would most likely generate bad leads—shoppers who were just lured by some advertisements to send their information in.

Convert

Actually, this is the most important part. Many dealers often neglect lead conversion by being so focused on generating so much leads. The fact is, a number of leads won’t get you more money. However, converting these leads into sales will do. Make sure that you spend sufficient time working on the leads—answering their queries, getting them into the deal, keeping them interested, and following them up. This way, you’ll see your dealership grow.

Why Use Mobile Marketing as an Auto Lead Generation Technique

Posted on: July 10th, 2012 by credit

As the Internet continues to be an effective marketing tool, another medium, mobile, is being praised for its potential. Several car dealers have been employing mobile marketing as an auto lead generation technique. However, many car dealers are still in doubt of its capability. One of the best ways to answer this is looking at the figures from various related studies done recently.

  • More than 80% of Americans own a cellphone.
  • 91% of adults in the U.S. have their cellphones within their reach 24/7.
  • 25% of Americans only use their cellphones to access the Internet.
  • Brands using text messaging to reach customers connect with 95% of mobile users.
  • People read most (about 90%) of their text messages within 3 minutes from the time they were sent.
  • About 90% of mobile searches lead to action (and in a separate study, 70% lead to action within an hour) and more than half lead to purchase.
  • Mobile ads perform better 4 to 5 times than online ads.
  • More than 16 million mobile subscribers use location-based check-in and in a separate study, 95% of smartphone users look for local information.
  • 81% have done product research via smartphone and 50% purchased.
  • 33% of mobile subscribers prefer offers communicated via text messaging.
  • In June 2011, the number of U.S. Mobile subscribers exceeded the U.S. Population.

In addition to the facts stated above, people bring their mobile phones with them anywhere they go and use it anytime of the day. It is one of the essentials they bring with them when they leave their houses. Moreover, the figures above show that mobile marketing is indeed an effective auto lead generation technique as a good number of mobile subscribers who received a mobile ad took action and some eventually became sales.

Mobile marketing comes in many forms. Text messaging or SMS is one and deemed to be cheaper than direct mails. It is also the simplest form as the message can be sent regardless of the type of phone the recipient owns. Another form is mobile websites which are mainly and more conveniently accessible through smartphones. Mobile applications are also exclusive for smartphones. Multimedia messaging or MMS is also another form that allows the advertiser to use other types of media to put his message across. Lastly, quick response or QR codes are two-dimensional bar codes that store information which can be read by a mobile device. QR codes can be found in billboards, business cards, print ads, direct mails, websites, emails, coupons, and the like.

Mobile marketing may be relatively new and is yet to be discovered further. However, competitors are moving and the prospects are where they are. Study how mobile marketing works and consider employing it as an auto lead generation technique for your dealership.

How Social Media Helps in Automotive Lead Generation

Posted on: June 18th, 2012 by credit

Social media is a new platform and tool for businesses to advertise and carry out marketing efforts. Your lead provider should not miss out on this marketing tool which has become important for businesses, including automotive dealerships, in keeping up with the competition. Here is how important social media is in automotive lead generation.

Spreads the Word

Post a blog entry on your website. For people to notice and read it, you have to work your way for it and your website to gain traffic. That will definitely take time, unless your website has already been established in the high ranks of search engine results pages. Try posting the same content in social networking sites like Twitter, Facebook, StumbleUpon, and LinkedIn and it will get noticed by thousands of audiences in just a matter of minutes. Try it. Post an interesting car ad on your dealership’s Facebook account and wait to see it acquire likes and comments in less than an hour. It could even perhaps be shared by some users. Social media can make an information viral as it spreads quickly across a vast span of audiences across the globe. Thus, social media helps not only in promoting your dealership but also in driving traffic to your dealership website.

Finds the Leads For You

Technology has indeed developed in a very awesome way. You and your lead provider do not really have to work so hard now just to find leads. Social media had, in a way, transformed how automotive lead generation is done. By using social networking sites to find leads, you can simply use search tools and key in relevant keywords that could lead you to your prospects. You can even set an alert for every new query that comes in. An example of this amazing tool is the Twitter Advanced Search tool. It allows you to narrow down your search to tweets containing relevant queries for your dealership that came from a specified distance from your location. Although not a social networking site, the concept of Google Alerts also greatly helps in finding leads.

Helps You Build Relationships

Social media, from the name itself, is all about interaction—relationship. Since building relationships in doing business is important, that makes social media an important tool for automotive lead generation. Just like a typical teen who is active in various social networking sites, be active also in posting comments, answering questions, reacting to comments, and relating with other users. It is not even far from possible to turn leads into sales right there and then. Don’t waste this opportunity and make sure that your lead provider is maximizing social media platforms to generate leads for you.

 
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