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Posts Tagged ‘automotive internet marketing’

Get Real Leads by Showing Real People

Posted on: September 3rd, 2012 by credit

With today’s trend in marketing dealerships, generating sales leads, and even closing sales, the internet has been playing a vital role. Aside from being rapid in sharing information, the internet also features anonymity, the state of being unknown. Dealers can always hide their real names behind an alias and some of them event tell their salespeople to do the same. They communicate with an automotive sales lead without a real name and a real face. Sounds cool, isn’t it? Keeping it this way may work fine in some dealerships. However, there are already many cases where showing online car shoppers the real people behind a dealership attracts more prospects and closes more sales. If you want to rev up your automotive sales lead acquisition and conversion, start showing your prospects real faces.

Engage in conversations. This is a basic in social media marketing. Social media is all about interaction and conversations. Check your social media channels regularly and post videos, photos, and any relevant and interesting content. Answer your followers’ or fans’ questions, reply to comments, or join in discussions. Stay active in your social media channels and keep them lively. Make sure that they are always interactive.

Post real photos. Your prospects would trust your dealership more if they see that there are real things happening in your dealership. Post photos of your events, staffs, and even of yourself. You can also share photos of happy car buyers or winners of your promos. Moreover, you and your sales people should also show your real faces on your social media channels by making your own photos your profile pictures. This way, your followers would know that they are interacting with real people.

Focus on building reputation and relationship than attracting more leads and making more sales. As has been pointed out earlier, keep in mind that social media is primarily for interaction. Therefore, concentrate on establishing your dealership’s brand as credible and reputable. Work also on building rapport with your prospects and existing customers. If you focus too much on sales, you would either lose more leads or fail in your automotive sales lead generation efforts through your social media channels.

Showing your audience online that your dealership is indeed made up of real people impacts how they look at your dealership. Believe it or not, it does so much for your reputation, gaining more trust from potential car buyers. It also helps foster customer loyalty by keeping your customers updated with the affairs in your dealership and developing a stronger relationship with them. Making your social media presence automated may indeed save you a lot of time and energy. However, ponder on the cons of this decision and weigh them against the benefits of going manual and real.

Automotive Mobile Marketing: Where to Start?

Posted on: July 25th, 2012 by credit

You don’t need statistics to know that mobile phones have become necessities for most people now. People bring their mobile phones with them anywhere they go. Some can even access the internet through their smartphones. So, why not reach out to potential car buyers through their mobile phones? If you are planning to start your automotive mobile marketing campaign to acquire more automotive dealer leads, here’s a quick overview.

SMS (Short Message Service)

SMS, or what we refer to as text messaging, is deemed as the easiest way to communicate with prospects. It is also more cost-effective than direct mail marketing. You can also send a message to potential customers worldwide. Through text messages, you can promote your dealership, announce your upcoming sales events and webinars, communicate more calls to action, and inform potential customers about promos and special offers in a quick and brief manner.

MMS (Multimedia Messaging Service)

As the name suggests, MMS does not only include text but also music or sounds, videos, and photos. Dealership messages sent as MMS encourage participation, interaction, and engagement with prospects more. MMS has become more popular since mobile phones with color screens were released in the market. Today, with the popularity of smartphone use, MMS is more possible.

Mobile Websites

As mentioned earlier, many mobile subscribers access the internet through their smartphones. This is a great opportunity for dealers to bring their dealership websites to more potential customers by making them available on mobile phones. However, mobile phones have limitations; like your dealership website might not be compatible for viewing in mobile phones. Therefore, you need to create a mobile version of your website to make it accessible to mobile users. In creating a mobile version, use smaller pages, simpler web page designs, and provide information briefly.

QR Codes

QR codes or quick response codes are 2D bar codes that when scanned by a camera of a smartphone, the user will be taken to a landing page. This is an easy way for dealers to communicate to potential customers and acquire more automotive dealer leads as QR codes can reach both offline and online prospects. QR codes can be attached to business cards, direct mails, posters, web pages, coupons, and the like.

Mobile marketing can be used both for sales and service purposes. Dealers can sell their car models and services through promotions and special offers communicated through one of the mobile marketing forms mentioned above. In the same way, they can also cater to their existing customers by responding to their requests for service and setting appointments through text messaging.

Auto Internet Marketing 101: Building Your Dealership Website

Posted on: July 6th, 2012 by credit

A recent study by J.D. Power and Associates showed that 77% of new car buyers use the Internet to shop for cars. This example tells you that although there are still car shoppers visiting dealerships, a massive number have already been shopping online. Moreover, your competitors are also online. These are the reasons why you should establish your online presence by building your dealership website—the first step in pulling off effective auto internet marketing.

Basics

Your dealership website should adhere to the general standards of building a good website that attracts prospects. You can hire a good web designer to build an attractive yet simple website for you. Moreover, the navigation should also be simple and easy to use. Don’t give visitors too much links before they get to the page they want to see. Make it simple. Make sure also that the navigation or menu appears on every page.

Content

The content of your website is integral in making your website profitable. Car shoppers don’t just go to dealership websites to see cars. They are looking for something and your website should have what they need. Provide helpful information like tips, resources, car reviews, and news that will meet your prospects’ needs. In this way, you would build an image of credibility and trust for your dealership.

Aside from substantial information, you should also have your digital showroom or inventory page. Your digital showroom must be comprehensive and interactive. Make sure that you include the pricing, specifications, and features of all car models available in your lot. Multiple photos of each car model also play an important role in turning your visitors into leads.

Pages

The basic dealership website pages are the Index or Home page, About Us, Contact Us, Testimonials, FAQs, Services, and a page of your staff’s profiles. Do not forget to always have calls to action, which lead visitors to sign your form or send a query, in each page. Also, it is a good idea to have your special offers and promos flashed on your home page. Utilize all kinds of content such as photos, videos, and graphics whenever appropriate.

Marketing

When all is set for your dealership website, it’s time now to tell online car shoppers that your dealership exists in the world wide web. Use auto internet marketing strategies to do that. A popular and effective strategy used in almost all industries is search engine optimization or SEO. This is used to make your website appear as one of the top results in search engines so it will drive more traffic. Some techniques used are link building, web directory listing, and blogging with keyword-rich articles.

Remember that your dealership website is no less important than your on-site dealership. Take auto internet marketing seriously and it will generate more leads, and eventually, more sales for you.

Successful Auto Internet Marketing by Doing SEO the Right Way

Posted on: March 22nd, 2012 by credit

Search engine optimization is the term used for the process of improving a website’s exposure in the search engine results pages.  The goal is to make it appear at the first page of the results.  When this is achieved, the website will attract more visitors, turning in more sales to for business.  Automotive industry, and all other industries, are on this trend now making the niche an environment of a wilder competition.

Auto dealership websites are all moving toward attracting more visitors and turning these visitors into customers.  There are many auto internet marketing strategies which they can do to achieve this.  However, they should keep in mind that how they execute these techniques will affect the quality of auto leads they generate.  It is so easy for car dealers to abuse the various auto internet marketing techniques to attract more visitors to their websites.  However, there are policies and certain restrictions in carrying out these techniques which are strictly implemented.  Car dealers would have to suffer the consequences if get sanctioned.  Apparently, the last consequence they would want to experience is generating leads that do not turn into sales, which is the very effect of abusing internet marketing techniques.  Thus, car dealers have to do the right way of doing internet marketing strategies, especially SEO, to ensure generating quality leads.  Quality leads comprise of people who are really serious about buying a car.

SEO can be done by putting up a blog and writing content for it using the most searched keywords related to the nature of the business.  There are still many other auto internet marketing techniques which car dealers can explore to succeed in SEO.  However, writing content is the one of the most common SEO techniques which car dealers should learn how to do rightly.  So what kind of content would drive traffic to the car dealer’s website?

Content in the car dealer’s blogs and websites should always be quality.  This means that the articles are  consistently fresh, informative and relevant to the potential car buyers’ needs.  Car dealers should not settle for articles which do not make any sense at all and were just written for plain SEO purposes.  This is one example of abusing SEO techniques.

Aside from quality content, writing auto and car dealership reviews will also drive traffic to a car dealer’s website.  This is one of the most helpful information car dealers can provide in their website.  These are one of the information car buyers look for the most when considering a car purchase.

Lastly, car dealers should make their dealer website excellent by making it interactive, informative and easy to navigate.  When visitors like a car dealer’s website because of its appearance, content and features, they would come back to it for information and reference thus, driving more traffic.

Car dealers can opt to avail the services of a lead generation company like Approved Auto Leads for marketing efforts and lead generation tasks for their dealership.  Approved Auto Leads has been in the industry for ten years now and it has helped a number of car dealers already in boosting their sales.

The Benefits of Auto Internet Marketing through Lead Generation Companies for Car Buyers and Dealers

Posted on: January 14th, 2012 by credit

Millions, if not billions, of people make use of the Internet for different reasons. Some download music, stream videos and some do online shopping. Whatever purpose people may have for browsing the Internet, they spend a huge amount of time doing so. Companies or corporate vendors use this fact as an advantage to make more sales. They put on advertisements on various websites for people to view.

Other than advertisements, companies also make use of Search Engine Optimization (SEO) to make them rank in search engines so people can immediately go to their websites and view their products. Companies like car  dealers who know how auto internet marketing works hire the services of lead generation companies. Lead generation companies act as a link between buyers and dealers. They make it easier for corporate car vendors to make sales by providing them with interested buyers who are ready to buy cars immediately. When interested individuals check on their ads, they give their information and the lead generation company evaluates each interested individual. When deemed qualified, the individual becomes an approved auto lead and is endorsed to the car dealer with marketing criteria. The car dealer then calls the lead to make a sale.

What are the benefits of using auto internet marketing? There are a lot of benefits for both the buyer and seller when it comes to auto internet marketing. For buyers, it saves them much time and effort. Potential car buyers who do not have the time to look into several dealer websites can visit a lead generation company website instead to give their information and have the company be the one to find them a dealer that can provide their needs. Another benefit of buyers in auto internet marketing is the assurance that they will get what they want. Since lead generation companies endorse buyers to dealers which strictly match their criteria, buyers can be assured that they will get the car and rate they want.

For dealers or sellers, one of the benefits is saving time and money. Dealers who seek the help of lead generation companies in  automotive internet marketing are spared the time and money spent only on traditional advertising which does not deliver as much potential buyers as lead generation companies do. The money intended for advertisements can be used for purchasing approved auto leads which give that extra push needed by dealers for potential buyers to purchase cars immediately. Furthermore, since lead generation companies like Approved Auto Leads only take payment for the leads they can provide a dealer, no amount of money is wasted. Another great benefit of dealers is higher return on investment (ROI). Since lead generation companies provide leads that will make sales provided the car dealer finishes the job well, dealers are sure to boost up their sales, thus getting a higher ROI.

Due to the continuous innovation with technology, auto internet marketing has been a popular choice for corporate vendors to widen their market and boost their sales. Moreover, with the aid of lead generation companies, target sales can be realistically met.

 
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