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Posts Tagged ‘automobile leads’

What Your Dealer Chat Must Have

Posted on: August 2nd, 2012 by credit

A dealer chat is an internet lead generation method that has proven itself to yield promising results for dealerships. You just need your sales people to stay online and be always ready to answer queries from online car shoppers. To maximize the potential of this effective lead generation technique, consider the following must-haves to more fruitfully generate automobile leads.

Online Salespeople

As has been mentioned, your sales people must always be online. There must always be someone logged on to answer the queries that will be coming in. Otherwise, the lead would feel like entering an empty dealership. The problem with this is that when automobile leads have no one to talk to, they would proceed checking out their other options. That is why, it is important that you have as many sales people as possible to stay online for incoming queries from your potential customers. Your sales staffs can also use a mobile version of the dealer chat software so they can receive and reply to incoming queries in their smartphones anytime, anywhere.

Real People

Prospects feel better about a dealership when they know that they are talking to the real dealer or sales people online and not just to some computer-operated responder. How would you show your prospects that they are talking to real people? Ask your sales staff to use their real photo and name when they talk chat with online car shoppers. Moreover, this also makes it easier for your sales staff to build rapport with prospects. It will also help prospects identify the salesperson they are talking with online when they visit the dealership.

Skilled Salespeople

Train your sales team on how to communicate well with prospects. Dealer chat is like telemarketing, except that the challenge is how you can sound friendly and kind. That’s easy to do over the phone but it is a challenge on typewritten words. In addition, each sales person must be knowledgeable about your products and services. They should be able to answer common questions that a car shopper would ask about a certain car model or service. Also, make sure that your salespeople maintain a lively atmosphere online and even in your dealership.

Excellent Service Provider

It is ideal for small dealerships that only have few people to outsource a BDC department to handle internet leads. Some lead generation companies like Approved Auto Leads provide BDC services for dealerships as well as call center trainings. However, make sure that you only hire a legitimate, professional and experienced provider.

Tuning Up: Is Your Dealership Doing Well Lately?

Posted on: July 12th, 2012 by credit

Have you been running well as a business lately? It is important to take a break and step back to see how your dealership is doing. You may have been unconsciously making mistakes which might be affecting your dealership already. Also, there may be a lot of opportunities and resources that you are not maximizing. Here is a short checklist for a quick dealership check-up.

1. Do visitors see the car prices in your website?

A recent study showed that one of the most requested information of internet automotive sales leads is the price of the car model that they want. This is an advantage in one way but also a disadvantage in another. When leads contact you to ask for a price, that’s already your opportunity to get their information and turn them into sales. However, some prospects would have a different response. If they don’t see car prices in your website, they could think that you are hiding something from them and would not even bother contacting you for it. They would just immediately click on another website. It is then better to show them how much each of the cars in your car lot costs. Give them the information they need that instantly.

2. Are you doing well with your response time?

According to a recent study, customer satisfaction rating is high when automotive sales leads get a response within 24 hours. This tells you that you and your sales team should be fast—almost real-time even—in responding to the queries of your leads. Don’t keep the leads waiting. Keep in mind that the competition is now fiercer than before and your competitors can get to them quickly. Moreover, don’t think that you’re the only dealership being shopped by a single lead. A prospect can always look at and consider other options. Therefore, work double time.

3. Is your sales team getting enough training?

While sales and marketing skills are important for an efficient sales team, you also need to teach them how to communicate well to prospects. Sales people should be friendly and welcoming so prospects would want to enter your dealership. This is easy to do in online and phone setting. However, keep in mind that there are still some car shoppers today who would visit dealerships personally to look at cars and inquire about financing. Make sure that your sales team, who are always at the front line, are able to create a pleasing ambiance that will make prospects want to do business with your dealership.

4. Have you been maximizing the current trends in automotive marketing and lead generation?

Have you been maximizing the internet, exploring newer marketing techniques and getting social?Internet marketing is still hot in the auto industry and more and more dealers, and even car makers, have been experiencing good cash flow from their internet marketing efforts. Consider also growing trends like automotive mobile marketing which can be employed in collaboration with internet and traditional marketing strategies.

Keeping Pace With the Competition as the Automotive Industry Recovers

Posted on: June 13th, 2012 by credit

The latest National Automobile Dealers Association (NADA) report says that there are additional 66 dealerships in the US in the first quarter of the year. With this and the slowing growth of net losses of dealerships, NADA’s chief economist believes that an even “more vigorous competition (in the industry) is on the way.” The report also implies that the automotive industry is recovering from the downturn it had experienced some 2 years ago.

The question for dealers now is, are they aware of this trend in the industry and are they keeping pace? There are two of the most important aspects in making a dealership profitable that dealers need to look at to catch up with, and even rise above, the ever-tightening competition in the industry. These are dealership marketing and lead conversion.

Dealership marketing has to be customized with the current trend in society and in the industry. As a dealer, you should be able to know what are the effective strategies to employ in today’s context. Knowing that the competition in the automotive industry is becoming alive again, you should try to use every available, effective, and timely marketing strategies there are to promote your dealership. Perform marketing efforts in a different level. For example, maximize the power of the Internet which is capable of reaching billions of audiences and spreading the information rapidly in just a matter of seconds. Make competitive offers as well regardless of the medium you use. Offer financing at good deals, competing against other dealers and loan institutions who are now more willing to accommodate higher risk buyers.

Meanwhile, lead conversion is an important aspect in making your dealership grow. Lead conversion starts with lead generation. There are many ways now on how you can effectively acquire more automobile leads and quality ones. Remember that some of your dealership marketing efforts are in themselves lead generation techniques. You can also buy automobile leads from lead generation companies like Approved Auto Leads which have also become more aggressive in generating leads for their clients. When you have acquired enough leads, make sure you respond to them immediately and don’t let them go since then. Pursue them by doing follow-ups and persist. The market for car buyers and borrowers are still there and your automobile leads will eventually turn into sales, especially if your offers are competitive enough.

Lastly, build and always maintain a good reputation. Your customers will keep coming back to you and even recommend you if they see that you are a credible and efficient dealership. Do this by providing value to your every marketing effort. Show honesty and sincerity in helping out your prospects with their concerns. Do not resort to deceptive advertising and pull off marketing strategies appropriately and wisely instead.

How Generators of Automobile Leads Help Car Buyers

Posted on: January 4th, 2012 by credit

 

These days, car dealerships rent or buy automobile leads to make sales.  Getting these leads are currently the most effective way for car sellers to bring customers into their shops and gain revenue.  Traditional methods such as television and radio advertising are no longer effective, and what car dealers need is a fool proof marketing plan that will help their business during the economic downturn.  One such plan involves car loan leads, which have definitely kept the car sales industry afloat in a time of recession.

 

It is easy to understand how generators of automobile leads help car dealers.  Lead generation companies provide car sellers the leads which could become actual car buyers.  Once the car dealer gets the information about individuals interested in buying a vehicle and getting financing for it, the dealer is one step closer to a successful business transaction.  However, it must be noted that car loan lead generation companies also help car buyers.  Indeed, lead generators are advantageous for car dealers and buyers alike.

 

How do lead generation companies help car buyers? They offer something very valuable for any consumer, and this is convenience.  Without the help of generators of automobile leads, a prospective car buyer will be forced to shop around for his or her desired vehicle.  Going from one car dealer to the next is a tedious and exhausting process for any potential buyer.  However, if the car buyer provides his or her contact details and preferences to lead generation companies, all he or she has to do is wait for response.  In no time, the buyer will get the offers from the car dealers that have the vehicle of his or her preference.  Hence, a car buyer can enjoy an easier and less stressful car shopping experience without requiring much effort on his or her part with the help of lead generators.

 

If a car buyer wants to make the shopping experience truly convenient, he or she should find the right lead generation company.  The right lead generation firm can deliver results for car buyers; it can help anyone find the dealer that offers the vehicle of his or her choice in a short amount of time.  One’s chances of getting a car is only as good as the company that generates the automobile leads, which is why it is very important to choose the company wisely.

 

It would be a good idea for those who are looking for an auto loan to fill out an application with Approved  Auto Leads.  This lead generation company is an asset for many car dealers because it only provides high quality and real time leads.  With Approved Auto Leads, any buyer can immediately find the desired vehicle and auto financing quickly and conveniently.

 
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