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Like Us On Facebook! Taking Advantage of Social Media for Auto Leads

Posted on: September 18th, 2012 by credit

Whether you think the economy is slow or there really is a recession, auto dealerships must sell cars in order to stay in business. This endeavor seems impossible nowadays because a lot of people are tightening their belts and spending less and less. Nevertheless, this does not mean that there are no people interested in buying cars because they are out there…you just have to know where to look and how to look for them.

One way to look for your auto loan lead is through Facebook, one of the world’s famous social networking sites. A lot of companies use Facebook to share content to people all over the world. It is a cost-effective marketing strategy so businesses can advertise their new products and services online. The great thing about Facebook is that its members are actual people so if you are in the auto dealing business, you are most likely to get people who will actually make a purchase once you established a connection with them.

Using the Like Feature for Your Auto Leads

Facebook has plenty of features that can be used to look for potential customers who are interested in buying cars. One way of getting your customers’ foot in the door is by asking them to “Like” your Facebook page. Once you get them to do this, your updates will appear on their news feeds and you can now establish a connection with them.

The Right Content, The Right Customers

When you construct your Facebook page and when you upload updates, you should look at it from your customer’s point of view. It should be interesting enough to catch the attention of the visitor. Do not take for granted what is in your Facebook page. What you say can affect the whole thing and using sales-driven directives such as “Sign up now!” can be another way to generate your auto loan lead. Do not forget that Facebook allows you to share content such as videos, pictures, and newsletters, with your customers so you should take advantage of this as well.

Engage Your Captive Audience

Once you get your captive audience, you should exert an effort to sustain them. Aside from giving the right content, you can also come up with contests to keep your customers and attract more of them. Remember, there is a chance that your visitors will click on that “Share” button so your Facebook page will be broadcasted in the visitors’ network and get more Likes in the future. When you use this approach, remember to follow Facebook’s promotion guidelines.

Auto dealers should maximize the use of social media when it comes auto loan lead generation. A lot of people, young and old, are using Facebook to get updates, entice new customers, market their products. Not only is it effective, it is also profitable without costing you a cent.

When More Leads is Not Necessary to Make Profit

Posted on: June 22nd, 2012 by credit

It is understood that dealerships like yours have to meet a particular quota of number of leads you should generate. There may be times when you have been acquiring enough, and perhaps sometimes even so much. However, you cannot expect that this will always be the case in your and other dealerships. There are times when you will only be acquiring fewer leads, especially if you are just relying on internet leads, depending on the season. There’s something that you have to know then: when and why do people not look for cars and car financing.

What should you do to make up in such seasons? A good solution could be making some adjustments in the sales process, which includes increasing the conversion rate. Here are some tips.

On your first contact with the auto loan lead, try to sound like you are excited to tell them that they are qualified for a loan. Tell them immediately what type of car and how much loan amount they are qualified for. In this way, you are creating a positive tone, making them feel that they are already approved. Moreover, keep in mind that on your first call, you are not to sell them a car or a financing program. Make it a point to convince the auto loan lead to come over to your dealership. In other words, he goal of the first call is to make an appointment with the lead.

Remember this: In order to avoid dilemmas in handling leads, never pull out a credit report or submit a loan application to lenders unless you were able to meet the lead in your dealership. Have them visit your site first before proceeding further with the loan application process.

Aside from increasing the conversion rate of your leads, you can also boost your marketing efforts. Promote competitive offers such as discounted car prices, lower interest rates, incentives, and promo deals. Use the available and timely resources to promote your dealership products. In the internet, use social media or email to spread the word about your dealership. You can also use traditional marketing efforts like direct mail marketing and auto sales events. These would not only generate you more leads but they can also turn into sales.

You should not lose hope when people seem to have not much interest in auto financing. In fact, subprime borrowers are resurfacing and are taking loans even if they are charged at premium. The reason is simple: With the economic crisis affecting household incomes, people need to secure their jobs, and in effect, their income. In order to do this, they’d need a car.

Why Auto Loan Leads are a Good Investment

Posted on: May 25th, 2012 by credit

Generating leads on your own or buying them from a third party is not cheap for dealerships. However, investing in auto loan leads is bankable. The key to gaining more profit from these leads is being able to choose the right lead generation techniques or marketing strategies to use. Today, a lot of dealers have been maximizing the internet to generate leads and rise above the competition in the automotive industry. You, as well, need to participate competitively in the competition by having a brilliant mind in choosing and employing effective marketing strategies to generate quality leads.

The seemingly most influential marketing strategy now is social media marketing. A lot of people are active in social media sites and a number of them could be your prospective customers. Social networking sites like Facebook, Twitter, and LinkedIn are great platforms for you to execute lead generation techniques and acquire many auto loan leads. There are two main reasons why you should go social. One is because your competitors have done so already and you will be missing out on a lot if you don’t, and second, millions of your prospective customers are there.

Another effective strategy is video marketing. Generally speaking, people are visual, that is, they get more attracted to a specific product or service if the promotion is backed with visually pleasing and moving illustrations. Such visual aids redirect the information to people faster and make it easier for them to understand that message. In other words, visuals allow you to communicate to your prospects more easily. You can post your promotional videos on your blogs, dealership websites, and social media pages.

Search engine optimization or SEO is also an effective strategy in generating auto loan leads. Its goal is to improve your website’s visibility in the world wide web by making its rank in search engine results pages high. The higher the rank of your website, the more visitors it’ll have. SEO involves providing quality and useful content for your website or blogs. There are two important things to remember when doing this technique: keyword and information. SEO becomes effective if you use the right keywords for your website content. Moreover, you will be able to keep on driving traffic to your website if you provide your visitors with helpful information.

Admittedly, working these strategies out or having a third party like Approved Auto Leads do them is costly for a business like yours. However, as has also been pointed out, auto loan leads are a good investment as they could also make up the bulk of your sales. Therefore, don’t hesitate to invest time and money in finding and converting them into sales.


The Challenge of Finding Quality Auto Loan Leads

Posted on: February 16th, 2012 by credit


These days, it is fairly easy to obtain auto loan leads.  There are many lead generation companies online, and they can provide dealers a substantial number of leads in a short period of time.  Though there are now many auto lead generators, not all of them can provide quality leads.  Only a select number of auto lead generation firms can guarantee quality leads, and finding these firms can be a challenge for auto dealers.

Quality auto loan leads are basically those that have the highest chances of sales conversion.  These leads are customers who are determined to purchase a car or any other vehicle, and are really in search of auto financing.  If these customers are given the right loan offer, they would not hesitate to make the purchase.  Quality leads are also those that match the dealership’s qualifications.  The prospective buyer must be within the dealer’s specified region and the vehicle that the customer wants must be something that is offered by the dealership.  In addition, the leads must be fresh, updated and exclusive to be of good quality.  Because such leads are very specific, it is important for lead generators to screen them properly.  Before sending the leads to a particular auto dealer, the lead firm must first make sure that the leads are most suited to the dealer and that they have greater probability of becoming a sale.

Unfortunately, some lead generators do not screen their auto loan leads.  Some lead firms do not even know where the leads come from.  These auto lead providers are those that buy leads from a databank and then resell the leads to dealers.   Many auto dealers are disappointed to find that while they did receive leads in bulk, they turned out to be useless.  After contacting the leads, they find that the people did not even apply for auto financing.  Either the individuals were asked to fill out a survey form or they were given something in return just to provide their details.  In some instances, what the dealers receive are used, old or stuffed leads.  There is no point getting in touch with an old or used lead because chances are, the buyer has already made a purchase with another dealer.  With leads like these, auto dealers would have spent a considerable sum and get nothing in return.

One of the online auto lead companies that sells quality auto loan leads is Approved Auto LeadsThis lead generator sells leads that truly sells vehicles.  With more than ten years in the business, the company has proven itself as a reliable lead source, and this is the reason their clients keep coming back for more.  With Approved Auto Leads, there is no need to find another auto load generator.  The company itself is the guarantee of quality.

How to Get Subprime Auto Leads

Posted on: December 22nd, 2011 by credit

Subprime Auto Leads

Getting subprime auto leads is just as simple as getting other types of leads.  There are many sources available especially now that the Internet is widely used to sell and buy auto leads.  A car dealer can still employ traditional methods, such as telemarketing, referrals, and the like.  They can also try Internet marketing strategies like search engine optimization or SEO, email marketing, and others.  However, the easiest way to get subprime car leads is through making use of the services provided by a lead generation company.

Lead generation companies like Approved Auto Leads have been a useful partner by many car dealers.  This is how it works.  An applicant who visited a car dealer’s page and liked the website would be convinced to take the company’s offer and then fill out an application form and submit it right away.  These applications will be validated by a system employed by a lead generation company.  All the information provided by the applicant will be verified.  Then, the financial qualification of the applicant will be evaluated and matched with the clients’ criteria.  Pre-screened subprime auto leads are compiled in a database and will then be sent to the client.

Lead generation companies alsp expose their clients’ websites to the world wide web through the use of different Internet marketing strategies.  This is to drive traffic to websites attracting more prospective customers.  If massive traffic is directed, there is a higher chance of making visitors take action just like the example above.

These companies should only provide quality subprime auto leads.  Car dealers should look at some factors to ensure the quality.  They are timeliness, exclusivity, and qualification.  Timeliness means the

leads are recent and fresh.  Outdated leads are no longer of use to any car dealers.  A lead provider should always update its database and provide their clients with real time leads.  Next factor is exclusivity.  It means that the leads provided to a car dealer were not sold to another client.  There are cases where the leads acquired by a client was already used by another client.  Resold leads are also of no use to any car dealers already.  Lastly, quality leads are those which are pre-approved already.  As was mentioned earlier, the information on the application were verified.  Afterward, the qualifications are checked if they match the criteria of the client.  This is to make the job of the car dealers easier discarding for them disqualified leads.

Approved Auto Leads utilizes such system in giving their partners top quality subprime auto leads.  It is also transparent in revealing such process to their clients to assure them of the quality.  It is committed to helping their partners increase step up by increasing their revenue.

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