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Efficient Auto Lead Generation Techniques Boost Car Sales

Posted on: March 28th, 2012 by credit

The marketing aspect in automotive industry has advanced with technology.  Indeed, there are new forms and ways by which car dealers can represent their businesses in the market.  Traditional auto lead generation techniques such as, TV and radio commercial ads, billboards, referrals, and the like can still be used.  However, reality tells us that they are not that effective anymore in grabbing people’s attention.  New lead generation techniques involve the internet which makes everything fast, convenient, cheap and effective.  It also reaches a vast number of people.  Doing internet marketing strategies well and properly will definitely ensure a boost in a car dealer’s sale.

Telemarketing or cold calling is an old form of reaching out to prospect car buyers.  Even if in the internet age already, this auto lead generation technique still proves to be effective.  However, its purpose is slightly different now.  Car dealers give their auto leads a phone call for follow up purposes.  It is different from before when car dealers would have to randomly call people and find an interested car buyer from there.  Today, the leads being contacted have an initial negotiation with the car dealer already.  It is now also recommended that a phone call to a lead should not be all about promoting the offer and urging the lead to take it.  Car dealers should instead try to give alternatives to the lead who is, most of the time, having quite a lot of concerns that hinder him or her from making a decision.  Despite this change in how telemarketing is used, this technique is still effective in reaching out to prospective car buyers.

Car dealers can also generate leads efficiently with the help of auto lead generation companies like Approved Auto Leads.  They would just have to buy auto leads from them and also let them do the marketing efforts.  However, car dealers should make sure that they only partner with a reputable lead generation company which certainly provides quality leads.  With the help of these companies, car dealers can spend more time on closing deals.  Lead companies rev up a car dealership’s production and also increase its sales.  Approved Auto Leads has been in the business of helping car dealers increase their revenues for 10 years now.  It stays committed to providing its partners with auto leads that will surely turn into sales.

Another way by which car dealers can do auto lead generation well is through search engine optimization or SEO.  This is a process in internet marketing where a website’s ranking in the search engines is enhanced to attract more visitors.  When car dealers learn this well, they can be sure to have a breakthrough in their sales.  However, they have to perform the SEO techniques they employ rightly.  Otherwise,  they would only generate bad leads.  SEO techniques are most effective when applied to writing articles for the dealership website, posting car dealership ads in different websites, and social media marketing.

What to Look For in an Auto Lead Provider

Posted on: March 14th, 2012 by credit

Aside from employing Internet marketing strategies to generate auto leads, car dealers can also opt to seek the services of an auto lead provider.  Lead providers or lead generation companies like Approved Auto Leads can do the marketing efforts for the dealership which often take up most of a car dealer’s time.  Apparently, lead generation companies make it easier for car dealers to run their dealership and allow them to focus more on making more sales.  However, car dealers have to be cautious when selecting the lead provider that they will be working with.  Not all lead companies provide good leads from which car dealers can make money.  Car dealers should ensure that they only work with a reputable lead provider that sells quality leads.

The conversion rate is more important than the price.  Cheap leads are useless if most of them would not convert into sales.  Car dealers should rather buy expensive leads with high conversion rate which will give them a good return on investment.  High converting leads are quality leads.  Car dealers should also choose a lead provider that delivers leads almost real time.  The faster the leads are delivered, the more time and chances a car dealer has in making more sales.  Moreover, if leads are delivered immediately, car dealers would not lose the interest of the leads.  Car dealers should make sure that their prospective auto lead provider sells fresh and recent leads.  Car dealers would also have to ask the lead provider about how it generates leads.  The lead generation techniques used by lead providers and how these are executed affect the quality of leads they generate.  For example, if Internet marketing strategies are used abusively, it will only produce bad leads who are not really interested in buying a car but were just lured to sign up or submit an application form.  These leads would most likely not convert into sales.  Car dealers should also know if the lead provider is getting leads from a third party.  Although this is not illegal, car dealers have to make sure that they check the quality of the leads that the lead provider gets from the third party.

Car dealers have to also make sure that the auto lead provider has a return policy.  This secures them  for instances where they would receive leads with insufficient contact information.  Reputable lead companies are also prone to commit such mistakes.  A good lead provider acknowledges that the blame is on them if the car dealers received bad leads and car dealers deserve their money back.

Before finally deciding on which auto lead provider to choose, car dealers would have to do some research about their prospective lead companies and compare their prices.  Good lead companies really help car dealers rev up their revenues.

How to Handle Special Finance Auto Leads

Posted on: March 6th, 2012 by credit


Special finance auto leads are information of people whose credit scores fell at the sub prime level.  These people could not get a decent auto loan offer from the traditional loan sources such as banks and credit unions because of their bad credit score.  Even if the situation of these leads are not pleasing, their existence is still beneficial to car dealers.

Car dealers would sometimes find it hard to meet their sales target.  One of the reasons for this is the indecisiveness and unwillingness to purchase of potential car buyers who have good credit scores.  Special finance auto leads, who have bad credit, are more willing and interested to buy a car than leads with good credit do.  They are also sometimes more serious about making a car purchase.

Special finance auto leads can be bought from lead generation companies and auto dealers and lenders who have rejected their application.  Car dealers can also use a variety of auto marketing strategies to generate special finance leads.  In managing these leads, they should have a separate department—for example, special finance department—who will handle such leads.  The staffs should be well-acquainted with the nature of sub prime borrowers or car buyers and their usual needs, concerns and demands.  Having an efficient and competent special finance department will indeed make special finance leads more effective in bringing more profit to the car dealership.

If car dealers would choose to buy special finance auto leads from lead providers like Approved Auto Leads, they should only buy from the best lead provider.  They should first check the track record of the company to somehow evaluate its credibility and reliability.  They should also find out how long has the lead provider been generating and selling special finance leads.  Car dealers should also know if the lead provider buys these leads from a third party, which is mostly the case.  If it does, they should make sure that it has a reliable and excellent screening and filtering system to ensure the quality of the leads they get.  Moreover, a good lead provider should first screen a special finance auto lead thoroughly before sending it to the car dealer.  The screening process should be more intensive than with regular auto leads.

The availability of special finance leads in the automotive industry does not only benefit car dealers but also the special finance leads themselves.  As car dealers benefit from them, people with sub prime credit also benefit from car dealers who are buying special finance leads.  They have now increased chances of getting an auto loan and buying a car as car dealers reach out to them in determination to turn them into sales.

Choosing the Right Source of Leads for Car Dealerships

Posted on: February 8th, 2012 by credit

It is no secret that car dealerships depend on auto leads to help them in business.  The most successful car dealerships are those that utilize leads.  The success is mainly due to the fact that the leads direct dealers to customers that are really in search of a car and car financing.  With auto leads, there is no need for dealers to waste their time and efforts on individuals who would not bring them revenue; they merely pursue those who are already interested to make a purchase, give them an offer and close the deal.

Any car dealer would say that auto leads can be easily found on the Internet.  Those who are looking to rent or buy leads can simply go online and find numerous sources of leads to choose from.  The wide selection of auto leads would seem to be a boon for car dealers, but in reality, what it presents is a challenge.  A car dealer must check out all available options in terms of auto lead providers and select the best one.  Car dealers must know that not all auto lead providers online would help the business thrive.  It is up to them to choose the right source of leads for car dealerships among the lot.

To find the best provider of leads for car dealerships, car dealers should avoid auto lead generators that offer poor quality leads.  Leads which are used, stuffed, and recycled are of poor quality.  Leads whose origins are unknown are also of poor quality.  Many auto lead providers do not really generate their own leads: some simply buy the leads from another source (often an advertising network) then re-sell them to car dealers.  They sell the leads without knowing where it came from or how it was obtained.  Meanwhile, there are auto lead generators that pass on customers who are not really planning to buy a car or may not have even applied for a car loan.  The style of these lead generators is that they convince people to provide their information by offering them the chance to win prizes or by giving them discounts.  When the car dealer does contact the lead, it will soon be known that the lead will not result in a sale.

It must be noted that there is no way for a car dealer to immediately know if the leads to be sold to them are of poor quality.  This is because those online firms that offer to generate leads for car dealerships will always claim to sell good quality leads and will not disclose their shady practices, if they have any.  However, car dealers can save themselves from the misfortune of purchasing poor quality leads by doing a background check on the chosen auto lead provider prior to the purchase.  It is best to choose an auto lead generator which has been in the industry for many years, and one which receives favorable or positive feedback from clients.  One such auto lead provider is Approved Auto Leads.  The company has been in the business for more than a decade, and its client car dealers can attest to the quality of leads that it has been selling for years.  Indeed, Approved Auto Leads can be  considered as the right source of leads for car dealerships.

Car Loan Leads Are You Getting Enough?

Posted on: February 5th, 2012 by credit

Car loan leads are obviously the most integral part in the automotive industry, which environment is becoming increasingly competitive.  They are the heart of the competition for which car dealers are willing to lower their interest rates than never before.  However, finding and closing auto leads have become difficult over time, until most car dealers deem their old ways of finding leads as obsolete.

Traditional lead generation techniques like email marketing, referrals, telemarketing, TV and radio commercial ads, billboards, and the like are considered ineffective advertising methods now in the automotive industry.  Nevertheless, some of these techniques can still prove effective like telemarketing and referrals in this modern world.

Telemarketing, also called as cold calling, is one of the most effective lead generation techniques.  There are still quite a number of car dealerships employing this marketing strategy.  The other traditional marketing strategy that still generates a good number of car loan leads is referrals.  This method involves an existing customer of the car dealer recommending the car dealership’s programs and offers to his or her friends, relatives, family, and the like.  If the lead is turned into a sale, the existing customer gets a certain fee or a sort of incentive called commission translated from a percentage from the amount of the sale.  This is still effective today as there are many people now looking for extra sources of income.

With all these traditional techniques which still prove effective in the automotive industry today, the question is, are the car dealers getting enough?  As was mentioned earlier, the automotive industry has been experiencing a tight competition among its members.  This implies that car dealers would want to have more leads or prospective car buyers than others do to ensure more sales.  Achieving this by merely doing the tedious work required by the traditional lead generation techniques is quite impossible.  There is a lot of catching up that every car dealer needs to do, but most of their time are spent on finding leads than closing them.

This dilemma was remedied by innovations on lead generation techniques.  The Internet was utilized and it revolutionized the way businesses in the automotive industry advertise their products and services and make transactions–easier and faster than before.  With this revolution, car dealers are now able to acquire more leads in an easier way and at a shorter period of time.

Some of the effective Internet marketing strategies employed by many car dealers are the search engine optimization or SEO through its different techniques, social media marketing, article writing, video marketing, and many more.

Today, many car dealers went online and built their business websites.  These websites now have become their vehicle to attract and capture car loan leads.  They employ SEO techniques to make this happen.  SEO is a process of enhancing the exposure and page ranking of the website to attract more visitors.  The goal is to make the website appear among the top search results.  More visitors means more potential sales.  This is really viable since many people now have access to the Internet and would sometimes opt to turn to it to look for cars and car loans.

Approved Auto Leads is likewise in the same boat as these car dealers employing such new techniques.  It knows what are the current trends and demands in the automotive industry that is why, for more than ten years, it has trained itself to providing its partners with quality leads through the use of these modern lead generation techniques.

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