Posts Tagged ‘auto leads’
Your prospects are not in their homes anymore watching your TV commercial or listening to your radio ad. They are now in the online community where many car dealers have already gone to as well. If you haven’t realized this trend yet of promoting your dealership online, you’re definitely missing out on a lot of opportunities of generating car leads and making more sales.
One of the best places in the world wide web for you to promote your dealership is social networking sites like Facebook. Facebook is a relatively new marketing tool. Nevertheless, it has been proven to be an effective tool in reaching millions of prospects and generating leads. Here are some tips on how you can effectively use Facebook to generate car leads for your dealership.
Getting into Facebook to establish the online presence of your dealership is not like building your dealership website. In Facebook, it’s all about interaction and conversation. The key is to get in touch with real prospects who have real opinions and interests. Therefore, always have the time to answer their comments and wall postsâ€”even the negative ones. Just keep them engaged in conversations and get them to participate in your online community always. It is by this that you will be able to build a relationship, as well as trust, with your prospects.
Photos do a spectacular job in making your Facebook fan page interesting and fun and add to its interactivity. Post relevant photos like of your recent sales events, happy customers who just bought a car from your dealership, new car models available at your lot, and your happy staffs. Photos also add color and liveliness to your page.
Put also some value on your Facebook page. Do not just post boring updates on your wall. Share also links of useful information such as news, helpful blog posts, and car reviews. Give your prospects something that they can get out of liking your page. Again, establishing your presence in social networking sites like Facebook should be more of interaction than advertisement.
Lastly, do not be afraid to be a bit experimental on your marketing techniques. As has been noted, Facebook is a new marketing tool and so is other social media platforms. Businesses who are using it still need to discover these platforms more and come up with a standard effective social media marketing plan. Therefore, you have all the chance to be creative and innovative in capturing the interest of your prospects and in turning them into car leads.
Internet auto leads are basically web-generated leads who have visited your dealership website, got interested in what they saw, and filled out a form, expecting a response from you. You have to understand many things about internet auto leads in order to better your response system so that you can more effectively convert them into sales.
The Internet is all about speed in sharing and acquiring information. People are living in a fast-paced world now and in one way or the other, the Internet caused, triggered, or contributed to it. Therefore, you must keep pace and that is why, it is necessary for you to respond to internet leads quickly. Aside from that, internet auto leads themselves also want things fast and instant. The very act of them searching for dealerships or auto loans online means that they do not have that much time and want results fast. Therefore, keep up with their demand by getting back to them the soonest time possible. What if you do not respond quickly? You have to realize that it is possible that your leads have other options to which they can jump easily anytime. Moreover, their attention is fragmented as there are many options available in the Internet. Lastly, your competitors also want to get to leads as fast as you want to. They can easily cut in to make your lead their sale. You definitely would not want this to happen.
How then can you achieve having a quick response to your internet leads? One way is employing an auto responder software that can immediately send out responses to your leads’ queries. However, responses are computer-generated and your leads could tell that they are not communicating with real people. It is still better to be at your desk to respond to them and make it personal. You can also train your sales team to be aggressive. Again, the Internet is all about speed and it is not just you who needs to keep up. Your front liners, who are your sales representatives, should also do. You can also use the latest program used in business websites today to address the concerns and queries of your prospects right there and then at your website. It is called live chat where you just have to have someone stay online for several hours to communicate with the visitors in your website.
Keep in mind that a quick response is not just important but also necessary in successfully converting internet auto leads into sales. Having speed also pushes you to get to your leads first, giving you a competitive edge in the industry.
Prospects often complain when they notice that they seem to be talking to computers in a dealership instead of real people. This means that they are just getting some computer-generated responses which could not provide further assistance in their concerns. This certainly turns leads off. Therefore, it is important that dealers respond to leads themselves, making them feel that they are really talking to real people and providing them with genuine and honest help. Here are some tips in doing that.
An automotive sales lead would not wait forever for you to call him or her back. He or she could easily jump to the next option or entertain other offers. Hence, you need to respond quickly to the leads’ queries to keep them interested in your dealership and win them. A quick response will also keep the leads from moving on to other options or from your competitors who are as quick and as determined as you are in converting them into sales. You can have an auto responder set up to send responses quickly. However, make the responses yourself as much as possible and use the auto responder only when you are not at your desk.
Make your responses personal as well and this is where an automotive sales lead could actually feel that he or she is communicating with a real person. Whether you are getting back to them via email or phone call, make it a point to seem to be friendly, honest and sincere. Moreover, establish connection with them by finding out their interests and jobs and using those to communicate with them well.
Aside from a quick and personal response, you can also make your leads feel that the person on the other end of the line is real by offering help and alternatives for their concerns. Do not just be focused on turning them into sales. Listen to and understand their concerns and think of how you can help them. Having this kind of approach wins an automotive sales lead more than just being an expert-in-sales-talk.
Lastly, keep on pursuing your leads until they make a decision. Communicate with them regularly by sending them promotional and informative emails and mailers, calling them up, and the like. Make sure that they are considering you as one of their options when the time comes that they are ready to buy a vehicle already. Do not give up even if it takes too long. Giving up on them easily means throwing your potential sales away.
Lead generation companies like Approved Auto Leads use Internet marketing strategies such as search engine optimization or SEO to generate quality leads for their clients. SEO is a strategy that improves the visibility of a website in the world wide web my making it appear as one of the top results in search engine results pages. It is not easy to carry out SEO techniques especially on a regular basis. That is why having a lead generation company to help you out on this part is a great relief. However, you can actually generate auto leads on your own using even simple SEO.
First, you have to create a good dealership website. In doing so, remember three things: appearance, content, and your brand. Your website should seem appealing to attract visitors. Consider the color scheme, style, theme, fonts, and layout that you are going to use. Make sure also that your visitors would not have a hard time navigating through your website. However, a good-looking website is not enough to turn your prospects into sales. The content, which adds value to your site, have to be compelling in order to achieve that. You should provide your visitors with helpful information and resources, exhibiting credibility and reliability at the same time.
Next is you have to spread the word about your dealership website and work through increasing its visibility in search engine results pages. The key element in making this possible is keywords and this is where SEO techniques will come in. Research on the most searched keywords relevant to your business and use them in your content in your blogs and website. When writing content, do not just write for the sake of SEO but write informatively and think about what your prospects might be needing to know or learn about. Some ideas of useful content are news, tips, research, and reviews.
You can then try other SEO techniques to boost your presence online. You can have your website listed on web directories, for example, for free. Some people turn to web directories to easily find the websites they are looking for. Websites here are listed according to categories. As a reminder, when registering to get your website listed, make sure that you choose the most appropriate category for your dealership website to ensure listing success. There are also some web directories that only require paid listings. Other SEO techniques which you can also learn and use are link building, anchor texts, and forum marketing.
In brief, you can generate quality auto leads on your own by just employing basic SEO techniques. You can learn more about the other techniques and begin formulating strategies as you go through the process. However, if the tasks are too overwhelming, you can always ask help from a lead generation company.
You have already received the internet auto leads you have ordered from the lead generation company. The company has assured you that they have delivered quality leads. The question is: how will you turn this leads into sales now?
Internet auto leads need a more aggressive approach. Remember that everything in the internet is fast-paced. The leads have easily browsed through and sent their information in to various options online. They are now expecting an immediate response for their queries. You should be able to keep up with this demand to turn them into sales. On the contrary, if you are too slow, your competitors will surely get to them first or the lead will turn to other options instead. Even if you have ordered exclusive leads, keep in mind that there is still competition as leads often have other options besides you. Give a quick response by using auto responders or training your sales reps to be aggressive and proactive.
Internet auto leads, just like any other types of leads, also like to receive personal responses than automated. It is ideal that you make the leads feel that they are talking to a real person and not just to a computer. Making your responses personal impacts how your prospects will relate to and trust you. How about auto responders and other customer relationship management or CRM tools? These are still helpful, though. However, you should make the responses yourself as much as possible. Do away with auto responders if you are available to entertain queries.
Your communication skills also affect the lead conversion process. How you communicate with internet auto leads can make or break the sale. When talking to prospects, make sure that you understand their needs. People like talking to sales reps and dealers who show genuine concern in helping them meet their needs more than those who only want to make a sale. Do this by answering their questions honestly and providing alternatives and other helpful information. You will gain the trust of your prospects if you build a relationship with them this way. It is also important to get their preferences by asking the right questions to modify your offers, if possible, to suit their demands and get them patronize your dealership.
In summary, quick and personal response and effective communication with leads seem trivial, but they are fundamental in the lead conversion process. Lead generation companies like Approved Auto Leads can indeed guarantee and truly provide dealerships with quality leads. However, for their efforts to have a significant impact on a dealership’s success, dealers should do their part in effectively converting the leads into sales through excellent lead management and employing effective sales techniques.