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Choosing the Right Source of Leads for Car Dealerships

Posted on: February 8th, 2012 by credit

It is no secret that car dealerships depend on auto leads to help them in business.  The most successful car dealerships are those that utilize leads.  The success is mainly due to the fact that the leads direct dealers to customers that are really in search of a car and car financing.  With auto leads, there is no need for dealers to waste their time and efforts on individuals who would not bring them revenue; they merely pursue those who are already interested to make a purchase, give them an offer and close the deal.

Any car dealer would say that auto leads can be easily found on the Internet.  Those who are looking to rent or buy leads can simply go online and find numerous sources of leads to choose from.  The wide selection of auto leads would seem to be a boon for car dealers, but in reality, what it presents is a challenge.  A car dealer must check out all available options in terms of auto lead providers and select the best one.  Car dealers must know that not all auto lead providers online would help the business thrive.  It is up to them to choose the right source of leads for car dealerships among the lot.

To find the best provider of leads for car dealerships, car dealers should avoid auto lead generators that offer poor quality leads.  Leads which are used, stuffed, and recycled are of poor quality.  Leads whose origins are unknown are also of poor quality.  Many auto lead providers do not really generate their own leads: some simply buy the leads from another source (often an advertising network) then re-sell them to car dealers.  They sell the leads without knowing where it came from or how it was obtained.  Meanwhile, there are auto lead generators that pass on customers who are not really planning to buy a car or may not have even applied for a car loan.  The style of these lead generators is that they convince people to provide their information by offering them the chance to win prizes or by giving them discounts.  When the car dealer does contact the lead, it will soon be known that the lead will not result in a sale.

It must be noted that there is no way for a car dealer to immediately know if the leads to be sold to them are of poor quality.  This is because those online firms that offer to generate leads for car dealerships will always claim to sell good quality leads and will not disclose their shady practices, if they have any.  However, car dealers can save themselves from the misfortune of purchasing poor quality leads by doing a background check on the chosen auto lead provider prior to the purchase.  It is best to choose an auto lead generator which has been in the industry for many years, and one which receives favorable or positive feedback from clients.  One such auto lead provider is Approved Auto Leads.  The company has been in the business for more than a decade, and its client car dealers can attest to the quality of leads that it has been selling for years.  Indeed, Approved Auto Leads can be  considered as the right source of leads for car dealerships.

Special Finance Auto Leads

Posted on: February 1st, 2012 by credit


It is a fact that auto leads are advantageous for auto dealerships.  These can help them increase their sales by pursuing individuals who are truly in search of a vehicle and auto financing.  Special finance auto leads is one specific type of lead that can truly help auto dealers reach their monthly sales target.   However, this lead type does not only benefit the auto dealers that purchase them.  Being a special finance auto lead can also help any prospective car buyer who have bad or poor credit purchase a vehicle.

An auto lead is a prospective car buyer determined to buy a car and get an auto loan for the purchase.  The lead, which is sold by lead generators and purchased by auto dealerships, contains information about the potential customer: the name, address, contact details and the vehicle preference.  A special finance auto lead is just like a regular auto lead; the only difference is that the customer in question has bad or poor credit.  An individual with bad or poor credit usually find it difficult to obtain auto financing through traditional means because their credit situation renders them ineligible.  However, it must be noted that it is not impossible for people with bad credit to purchase a vehicle.  This is because there are a number of dealers that offer bad credit auto loans.

Prospective car buyers can benefit from being special finance auto leads because being a lead enables them to be contacted by auto dealerships that offer financing even to those with bad credit.  Bad credit borrowers may find the process of getting an auto loan challenging, but this would no longer be the case if they become leads.  Instead of shopping around and checking out each lender one by one to see if they accommodate bad credit borrowers, credit-challenged car buyers could give their information to lead generation companies.  The lead generators would then screen their application and sell their information only to auto dealerships that have loan packages specifically for bad credit borrowers.  In no time, a borrower can receive loan offers from auto dealers, and he or she becomes one step closer to   buying a car.

Meanwhile, auto dealers that invest on special finance auto leads can significantly increase their sales.  This is mainly because there are a lot of people who are credit-challenged.  Many of the people who are in search of cars and car financing have flawed credit.  It would be unwise for any auto dealer to alienate customers who want to purchase a vehicle but are hindered by their current credit situation.  If only these customers get the financing they need to buy a vehicle, they are sure to make the purchase.  Hence, auto dealers that assist bad credit car buyers with auto financing would definitely make a profit.

Auto dealers that wish to increase their revenue should consider getting their special finance auto leads from a lead generating company such as Approved Auto Leads.  A top provider of auto leads for more than ten years, the company offers only real time and exclusive leads—those that boost the chances of sales conversion.  Hence, if there is one company auto dealers should buy their leads from, it should be Approved Auto Leads.

What are Quality Car Sales Leads and How They Bring More Sales

Posted on: January 22nd, 2012 by credit

Close more Deals

Do lead generation companies really boost the sales of a car dealership?  Approved Auto Leads guarantees its customers increased revenues with the help of their efforts.  However, there are several factors why this would not happen sometimes in other lead companies.  One of the most triggering factors is the quality of leads a lead company provides.

When car dealers look for car sales lead providers, they should first do some research on the company’s background and track record.  By doing this, a car dealer would know how long has the company been in the business.  A company that has been in the industry for quite a number of years already could possibly be more reliable and credible than any other else.  Although this may not be true all the time, such companies still managed to somehow stay in the business.  When car dealers are considering to purchase auto leads, they should look at the most reputable car sales lead provider to somehow ensure the quality of leads they will be provided with.

Car dealers can further check on the quality of leads by  asking about the various lead generation techniques they employ.  Lead generation techniques online are more prevalent and effective now.  However, if these are abused, it would lead to penalization and bad leads generation.  Many lead companies use these techniques to lure interested car buyers into submitting their information and application.  These leads are bad for they are not really interested in the offer but were just deceived by the ads and other online advertising strategies.  In other terms, lead generation techniques affect the quality of leads that will be generated.

Quality leads have also some distinct characteristics which car dealers can easily determine.  First characteristic is being fresh and recent.  Leads are supposed to be delivered to car dealers as quickly as possible.  The longer it gets for car dealers to get back to them, the more possible it is to lose them as sales.  It could happen when other dealers got to them faster or when they lost their interest in the offer.  They should look for car dealers who has a fast delivery time which is not more than 5 minutes.  In another context, lead companies may also send leads that are already outdated.  Car leaders can not make use of these anymore. 

Quality leads must have undergone through verification and screening process.  These are to test the authenticity and validity of the information given by the prospective customer.  The screening process also determines if the application is qualified or not.  The pre-approved leads are then distributed to the car dealers.  This is the same system that Approved Auto Leads employ to ensure the quality of leads they give to their customers.

Lastly, car dealers should take note of the conversion rate.  In most cases, cheaper leads have lower conversion rate, while the dealer has to pay more for leads that have higher conversion rate.  It is best that car dealers go for the leads with high conversion rate even if they are expensive.  It is a good investment since these leads are more likely to convert into sales than cheaper leads would.

Car dealers should not take car sales lead for granted.  It is always an opportunity to make a sale.  That is why a quick response and the right lead source are two important things that will surely turn a car sales lead into a sale.

Auto Lead Providers Costs, Territory and Quality

Posted on: January 21st, 2012 by credit


Our leads equal SUCCESS

Over the years, car dealers have been strategic in finding quality car leads.  With the advancement of technology like the Internet, this task of car dealers have never been as easy as before.  Not only they can find auto leads for themselves easily and more effectively, but they can also have a third party auto lead providers to help them do the work and enjoy better production.

Car leads are so essential to car dealers as these give life to their business.  That is why, in utilizing the services of an auto lead provider, car dealers should scrutinize the wellness of their prospect auto lead provider.  There are three important things that car dealers should look at when seeking help from auto lead providers.

Finding the best auto lead provider is also like selecting the best auto loan offer.  Price and costing are important.  It is a superior deal if the lead provider charge at around $23 per lead and the rate at which these leads will be converted into sales is 10 percent or more.  On the contrary, it is not wise for car dealers to purchase cheap leads, perhaps at around $15 or less, with a conversion rate of 5 percent.  This is actually more expensive than the previous deal.  In this deal, the car dealer would have to buy and pay more to get more leads that would close.  In the former scenario, a car dealer would just have to buy a certain number of leads that will most likely close even at a more expensive price.

There are also auto lead providers who would offer free leads.  This is advantageous to the car dealers especially if they do not have any idea on the quality of leads the provider generates.  These free leads are sometimes offered like “taste test.”  However, if they are offered as a part of the deal, this may sound too good to be true already.  Lead providers sell quality leads at a price.  Hence, selling leads for free is quite skeptical.  Car dealers should then watch out for sudden charges and fees in the future which may just be abusive.

Car dealers should also consider the territory.  Some auto lead providers like Approved Auto Leads allow their customers to choose the mileage radius.  Why is this important?  It is because the closer the leads are to the car dealership’s office, the more likely they would consider visiting and buying from that dealership.  Therefore, car dealers should tell the lead provider to consider proximity and that they prefer leads that are nearer their office. 

Lastly, car dealers should scrutinize if the auto lead provider really generates quality leads.  They would know this by asking them questions about the different lead generation techniques they utilize and their knowledge on how to drive traffic to websites. Car dealers should also know if they purchase leads from a third party provider.  If the lead provider does so, car dealers should ask how they ensure that they get quality leads.  Car dealers should really have an inquisitive attitude when selecting the best car lead provider because they would not want to waste their time pursuing leads that would not close.

The Advantage of the Internet over Traditional Advertising in Acquiring Auto Sales Leads

Posted on: January 19th, 2012 by credit


When advertising is mentioned, the traditional type is what comes to a person’s mind: television, radio and print. Indeed, these media of advertising have stood the test of time and have been proven to be the most effective for the past fifty or more years. However, with the Internet and the continuous innovation in technology, the same thing cannot be said today. New media advertising and marketing pertaining to blogs, search engine optimization (SEO) and online advertisements among others have been playing a great role in the advertising field over the past years. More than ever, people make use of the Internet for leisure and work purposes. People are slowly preferring online shopping over actually going to shops.


Due to the mere fact that people are going online to shop for products, companies like corporate car vendors have taken advertising and marketing online. This move greatly increases the chances of making sales for car dealers. However, it is one thing to widen the interested market of  a dealer and yet another to get decided car buyers.  Not just any type of advertisement can really boost sales. This is why car dealers hire the services of lead generation companies. Lead generation companies are  the link between costumers and vendors. They provide quality auto sales leads to dealers after screening a pool of interested buyers.


Lead generation companies which employ auto internet marketing get much more auto sales leads. Since it is already a fact that billions make of use of Internet each day, dealers get the most exposure. Interested individuals see the advertisements on the different websites they browse. Moreover, not only do lead generation companies which make use of auto Internet marketing acquire more leads but also they acquire more quality auto sales leads.  Only seriously interested buyers will take time to fill out online forms and put in their information. These are those who really intend to make a purchase but may not have time to shop for cars. In such case, it is the lead generation company doing the shopping for them. The company then refers the buyer to a dealer that has what he or she is looking for.


Another advantage of online marketing and advertising is that lead generation companies can easily acquire information from the potential buyer. It is just a click away. When a buyer sees an online advertisement, he or she can just click the advertisement and it will lead him or her to the website. The company then records the information entered, screens it and endorses it as a quality auto sales lead to a dealer. This is a great benefit for both the dealer and the buyer. The dealer does not have to spend time on poor advertisements without the assurance of sales; the buyer does not have to spend time shopping for cars.


Indeed, auto sales leads are much easier acquired by lead generation companies by making use of the Internet compared to using TV, radio or print advertising. These auto sales leads, in turn, boost the sales of the dealer when it has closed the deals.

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