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What to Look For in an Auto Lead Provider

Posted on: March 14th, 2012 by credit

Aside from employing Internet marketing strategies to generate auto leads, car dealers can also opt to seek the services of an auto lead provider.  Lead providers or lead generation companies like Approved Auto Leads can do the marketing efforts for the dealership which often take up most of a car dealer’s time.  Apparently, lead generation companies make it easier for car dealers to run their dealership and allow them to focus more on making more sales.  However, car dealers have to be cautious when selecting the lead provider that they will be working with.  Not all lead companies provide good leads from which car dealers can make money.  Car dealers should ensure that they only work with a reputable lead provider that sells quality leads.

The conversion rate is more important than the price.  Cheap leads are useless if most of them would not convert into sales.  Car dealers should rather buy expensive leads with high conversion rate which will give them a good return on investment.  High converting leads are quality leads.  Car dealers should also choose a lead provider that delivers leads almost real time.  The faster the leads are delivered, the more time and chances a car dealer has in making more sales.  Moreover, if leads are delivered immediately, car dealers would not lose the interest of the leads.  Car dealers should make sure that their prospective auto lead provider sells fresh and recent leads.  Car dealers would also have to ask the lead provider about how it generates leads.  The lead generation techniques used by lead providers and how these are executed affect the quality of leads they generate.  For example, if Internet marketing strategies are used abusively, it will only produce bad leads who are not really interested in buying a car but were just lured to sign up or submit an application form.  These leads would most likely not convert into sales.  Car dealers should also know if the lead provider is getting leads from a third party.  Although this is not illegal, car dealers have to make sure that they check the quality of the leads that the lead provider gets from the third party.

Car dealers have to also make sure that the auto lead provider has a return policy.  This secures them  for instances where they would receive leads with insufficient contact information.  Reputable lead companies are also prone to commit such mistakes.  A good lead provider acknowledges that the blame is on them if the car dealers received bad leads and car dealers deserve their money back.

Before finally deciding on which auto lead provider to choose, car dealers would have to do some research about their prospective lead companies and compare their prices.  Good lead companies really help car dealers rev up their revenues.

Auto Lead Providers Costs, Territory and Quality

Posted on: January 21st, 2012 by credit


Our leads equal SUCCESS

Over the years, car dealers have been strategic in finding quality car leads.  With the advancement of technology like the Internet, this task of car dealers have never been as easy as before.  Not only they can find auto leads for themselves easily and more effectively, but they can also have a third party auto lead providers to help them do the work and enjoy better production.

Car leads are so essential to car dealers as these give life to their business.  That is why, in utilizing the services of an auto lead provider, car dealers should scrutinize the wellness of their prospect auto lead provider.  There are three important things that car dealers should look at when seeking help from auto lead providers.

Finding the best auto lead provider is also like selecting the best auto loan offer.  Price and costing are important.  It is a superior deal if the lead provider charge at around $23 per lead and the rate at which these leads will be converted into sales is 10 percent or more.  On the contrary, it is not wise for car dealers to purchase cheap leads, perhaps at around $15 or less, with a conversion rate of 5 percent.  This is actually more expensive than the previous deal.  In this deal, the car dealer would have to buy and pay more to get more leads that would close.  In the former scenario, a car dealer would just have to buy a certain number of leads that will most likely close even at a more expensive price.

There are also auto lead providers who would offer free leads.  This is advantageous to the car dealers especially if they do not have any idea on the quality of leads the provider generates.  These free leads are sometimes offered like “taste test.”  However, if they are offered as a part of the deal, this may sound too good to be true already.  Lead providers sell quality leads at a price.  Hence, selling leads for free is quite skeptical.  Car dealers should then watch out for sudden charges and fees in the future which may just be abusive.

Car dealers should also consider the territory.  Some auto lead providers like Approved Auto Leads allow their customers to choose the mileage radius.  Why is this important?  It is because the closer the leads are to the car dealership’s office, the more likely they would consider visiting and buying from that dealership.  Therefore, car dealers should tell the lead provider to consider proximity and that they prefer leads that are nearer their office. 

Lastly, car dealers should scrutinize if the auto lead provider really generates quality leads.  They would know this by asking them questions about the different lead generation techniques they utilize and their knowledge on how to drive traffic to websites. Car dealers should also know if they purchase leads from a third party provider.  If the lead provider does so, car dealers should ask how they ensure that they get quality leads.  Car dealers should really have an inquisitive attitude when selecting the best car lead provider because they would not want to waste their time pursuing leads that would not close.

The Importance of Auto Lead Providers in the Automotive Industry

Posted on: January 4th, 2012 by credit

Auto Lead Providers


The economic downturn spared no one.  Due to the recession, every industry suffered significant losses, including the automotive industry.  The past few years have been tough for both car dealers and independent car sellers: there are less people walking in the shops and there are more cars that stay in the lot.  Making a sale has now become a challenge, and an increase in revenue is becoming more difficult to achieve.  Fortunately, businesses manage to stay afloat thanks to the services of auto lead providers.

Auto lead providers have become the hope of the ailing automotive industry.  This is because car lead generation companies enable car dealers to reach prospective clients who are really looking to buy a vehicle and get financing for it.  Traditional marketing strategies such as television and radio advertising are no longer effective in bringing car buyers into the shops, and car dealers are finding it difficult to reach their target market.  With the help of auto lead generators, the car dealers know which individuals are genuinely interested in buying a vehicle.  They immediately know who to start pursuing, making the sales process faster.  

The auto lead providers found online prove to be an asset for all car dealers that seek their services.  Instead of spending a significant sum of money marketing to people who may not even be interested to buy a car, car dealers are finding it ideal to invest on quality leads provided by the companies.  The lead generation firms employ a variety of methods to find prospective car buyers, specifically those who are genuinely in search of an auto loan.  They collect vital information about the prospective customer, such as the name, home address, contact details and vehicle preference.  These information come in the form of the lead, which will then be accessed by the car dealers.  Through lead generation, car dealers  can tap into a specific market which can bring them the revenue that they want, and this is what makes auto lead providers truly important.

One auto lead generation company that has been helping the automotive industry for years is Approved Auto Leads.  For more than a decade, this car lead generator has been providing plenty of client car dealers with high quality leads.  Dealers that get the services of Approved Auto Leads will only receive high quality leads from exclusive territories, or their specified region of choice.  A great thing about the company is that it does not even require a monthly service fee for providing the exclusive leads.  Without a doubt, it is lead providers like Approved Auto Leads that help businesses thrive despite the weakened economy.

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