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Posts Tagged ‘auto internet leads’

Making Calls to Action That Make Automotive Internet Leads

Posted on: July 13th, 2012 by credit

An online business dictionary defines a call to action as “words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action.” In other words, it answers the question, “so what?” asked by prospects after seeing your ads and compels them to act on what they saw. Some examples are “Sign up now!”, “Get the price”, and “Get approved today!” Calls to action are fundamental in advertising and must therefore be compelling and effective to move your prospects to take action. Here are some tips on how you can make your calls to action generate more automotive internet leads for you.

Location

The buttons for your calls to action must be placed above the fold of a web page. Online shoppers look at a web page in F pattern. This means that they look at what’s above, on the left, and at the middle left of the web page more than the other areas. These places, therefore, are strategic locations for calls to action. (Notice that ads are usually placed at the top part of a web page.) Do not also crowd your call to action with several contents. Give it some white space so it will still get noticed.

Design

Calls to action are meant to be noticed and one good way to do this is by making them BIG. They must grab the attention of your visitors, much like a headline in a tabloid would. However, be careful not to overdo it overwhelming the other elements of your web page. A good web designer definitely knows how to do this well. You can also use contrasting colors to make the button more attractive. Moreover, there should only be one call to action per page so as not to confuse your visitors. You should tell them to do only one thing.

Message

This refers to the message of the call to action itself and the preceding message telling your visitors why they should click on the button. The message must create a sense of urgency but not like how a car sales rep would pressure a car buyer. Your offer must be interesting and compelling enough to make the visitor turn into an auto lead. As a dealership, you would want your visitors to fill out a form, providing their information, and be your automotive internet leads. If this is your goal, make sure that your message tells them that it is worth doing so.

As a final note, you cannot achieve great results right away by merely following the tips mentioned above. You would need to take some time experimenting on which language, location, design, offer, and the like, would work best for your calls to action in effectively generating automotive internet leads.

Rejection and Purchase Reasons of Auto Internet Leads

Posted on: July 5th, 2012 by credit

When converting auto internet leads into sales, a lead may either purchase from your dealership or reject your offer and walk away. J.D. Power and Associates cited in a recent report reasons why consumers purchase and reject.

Thirty-seven percent of automotive internet users or AIUs said that they did not buy from a dealership they shopped because they realized that the car was not right for them or for their needs. The report explained that the result is somewhat ironic with the notion that online shopping should help car shoppers “eliminate models from the consideration set” so that they will be more focused when they visit the dealership. There are two possible reasons for the said result: One is that car shoppers were perhaps not confident to eliminate models with only the online information they have as the basis. Another one is car shoppers might still have collected inadequate information that they need “to make a completely informed decision on which vehicle to purchase.”

Other top reasons for rejection are too expensive car price set by the dealer, unavailability in stock of the exact model that the car buyer wants, too expensive make and model, and the buyer simply was not ready to buy yet.

On the other hand, the primary reason of auto internet leads for purchasing a vehicle from the dealer they shopped is they were treated well. In addition, more than half of AIUs who submitted online request said that they purchased from a dealership because of the low price offered them.

These findings in current consumer behavior trend could be helpful in making your sales tactics and lead generation techniques more effective. It is important for every dealer to understand trends such as this to improve their marketing and sales systems. For example, knowing that 66% of auto internet leads consider the total price paid more than the monthly payment will help you in negotiating with your prospects more effectively.

Therefore, J.D. Power and Associates offer the following tips to dealers:

1. Respond immediately with personal email messages and keep in mind that you are not the only dealership being shopped.

2. Don’t think that once an online car shopper contacted you, you have already won him. Although you should be eager to convert him into a sale, keep in mind that he can change his mind and look at other options anytime.

3. Set an appointment with the shopper. The same salesperson communicating with the shopper online must also be the one to meet the shopper in person.

4. If the shopper has already agreed with the price, make sure that the vehicle is ready when they come over.

5. Be proactive. Ask the shopper to send you via email the necessary documents for sales and F&I processes before he visits your dealership.

How to Capture More Auto Internet Leads

Posted on: May 31st, 2012 by credit

The Internet has been helping a lot of businesses generate more revenue. In the automotive industry, it has led dealers to turn online and even get social to promote their dealerships and acquire more sales. Auto internet leads have indeed been a competitive edge for car dealers. However, some are not maximizing the power of the Internet in generating leads and turning them into sales. Below are some tips on capturing more auto internet leads effectively.

While the Internet gives car dealers the competitive edge in the market, it also makes the competition tighter and tighter. To capture more internet leads and rise above the competition, you should learn from what your thriving competitors are doing. Know how and where they are getting their leads from. Observe their strategies and behavior. For example, if a dealer is acquiring more prospects in doing forum marketing, you might want to try it for your dealership as well.

Aside from observing your competitors’ moves, look at your prospects’ behavior, too. Behavior here refers to the attitude and response of your prospects toward your marketing efforts. What are the websites they usually go to? What pages in your website do they usually spend more time visiting? Do they enquire about your dealership by filling out your form? Do they respond to your emails, social media posts, or direct mails? Study and analyze your prospects’ attitudes and response and tailor your marketing efforts according to their behavior. In this way, you will be increasing your chances of capturing more auto internet leads.

Since you are capturing leads from the internet, make sure that your internet marketing strategies are appropriate and efficient. One of the most effective marketing strategies in the internet is SEO. The key to pulling off a successful SEO campaign is knowing and using the right keywords. Master this technique by doing more research about the most searched keywords related to your business and use them strategically, appropriately, and legally in your content. Maximize their usage by even renaming your photos with a relevant keyword. Do this and speed up your improvement in being more visible in search engine results pages.

Lastly, be valuable. Do not just generate leads for merely promoting your dealership. You would not capture more leads with this sole reason. To add value to your marketing efforts and dealership, provide your prospects some benefits like helpful information that could even address their concerns. By doing this, you are not only being valuable but you are also winning their trust and building your credibility. Remember that your content is directly communicates with your prospects so, make sure that they are effective.

Remember that auto internet leads need more aggressive approach. If you are able to do the aforementioned tips rightly, you could expect improvement and better results for your dealership.

Sales Challenges with Auto Internet Leads

Posted on: March 28th, 2012 by credit

 

Closing deals and boosting the sales seem to be the most challenging aspects of a car dealership business now.  The task of finding leads can be left with lead companies like Approved Auto Leads.  Turning leads into sales include convincing them to take the offer, promoting, responding to queries, and the like.  These are the tasks that car dealers have to learn to do skillfully to win the sales challenges of closing auto internet leads.

Communication skills are important in turning auto internet leads into sales.  Car dealers should be able to have the right choices of words both in oral and written communication.  Being skillful in this aspect will prevent misinterpretation and confusion between car dealers and their leads.  Car dealers should also understand leads to be able to communicate with them well.  Most auto leads would not want  to hear or read an all promotion sales talk from a car dealer.  There is one recommended attitude that car dealers should put on when communicating with the leads.  Instead of having a pure sales approach, they could show themselves to be someone who is willing to help interested car buyers find a solution to their needs, problems or concerns.

Responding to the leads’ queries is also a challenging task.  Car dealers should understand that auto internet leads are all expectant of a response from any car dealerships they have applied to.  Moreover, potential car buyers did not only submitted their information to one car dealership.  They often diversify their options applying in other sources.  Thus,  it is important for car dealers to respond to the queries as fast as they can.  This is what makes it challenging.  Before any dealerships ring the lead’s phone, a car dealer should have already done it first.  There are several ways by how car dealers can respond to them quickly.  In emails, they can use auto-responders which automatically sends a message to the sender of a query.  They can also rev up their sales team in answering calls fast.  Furthermore, it is also ideal that car dealers use the same medium  with which the lead contacted them to respond to their query.  This is the surest way of getting to them.  Moreover, car dealers should keep in mind that they do not have to try to sell immediately at their first contact with the prospects.  Instead, they should make it a goal to get their preferences first and know what kind of car buyers they are.  This helps them prepare for the negotiation and keeping them by not turning them off with an upfront sales approach.

Another challenge is doing follow up effectively.  Car dealers would not lose prospective customers  if they know how to do follow up effectively.  They can follow up auto internet leads by giving them a phone call or by sending them email messages.  Car dealers can make a phone call if the lead has not been responding to their emails anymore.  A phone call is for them to know the lead’s concerns and not to urge them to take their offer.  The purpose should be to find out what bothers them and give alternatives or solutions.  Meanwhile, car dealers can do follow up via email by sending the prospects informative and promotional newsletters, announcements on special offers, new car models, discounts or events, and the like.  In this way, car dealers are able to keep the lead interested by reminding them of their dealership’s offers and deals.

It is also a challenge for car dealers to have the lead come over at their office.  Most of the time, leads would not agree because if inconvenience and unavailability.  However, it is better that car dealers communicate with the prospects personally.  This also benefits car buyers if they meet with the dealer personally.  This ensures security and authenticity of the identities of two parties.

Closing Auto Internet Leads

Posted on: December 31st, 2011 by credit

 

 

The Internet has been a helpful tool in automotive marketing.  Today, car dealers and lenders do not have to spend millions in advertising like before.  Utilizing Internet marketing strategies allows them to save a lot of money as well as effectively advertise and attract people to their products and services.  Moreover, lead generation companies have emerged, also employing Internet marketing strategies.  Car dealers and lenders do not have to work so hard anymore just to go after auto leads.  They can easily  buy automotive leads from lead generation companies which are largely based online.

Auto internet leads can be found anywhere online.  However, not all auto lead providers give excellent service.  It is wise for car dealers and lenders if they would research on the prospective companies first and check if they are really genuine and legitimate.  They should also know how to determine whether the leads that a company provides are in good quality or not.  Briefly, quality leads are those that are fresh and has a high possibility of turning into sales.  On the other hand, bad leads are those that are already outdated.

How would car dealers and lenders successfully turn auto internet leads into sales?  There are many ways to achieve this.  However, one of the most important aspects of the car dealer’s or lender’s responsibility is managing the leads.  They should have a system of responding to all the leads delivered to them.  It is important to be able to come up with an efficient system because the leads provided by lead companies are powerful.  Car dealers and lenders should keep in mind that these leads are curious about auto loans and that is why they filled out the application form and now, they are waiting for a response.

They should respond to the prospective customers quickly by making their sales representatives move with the system.  The sales representatives of the car dealer or lender can respond by simply sending the leads a text message acknowledging the receipt of the application.  They could also make a phone call to directly verify the information given and briefly discuss the offer.  They can also manually send an email response.

Car dealers and lenders can also utilize a customer relationship management or CRM software to efficiently implement a quick Internet response.  A CRM software can really come in handy.  It can give updates on new leads in real time.  It can also remind sales managers if there are any unanswered queries.

Successfully closing auto internet leads depends largely on the car dealers’ and lenders’ parts.  A lead generation company can always promise to provide their customers with quality leads that will surely turn into sales.  This is also the kind of service that Approved Auto Leads provide their partners.  However, success would not be complete without the huge role of dealers and lenders being properly carried out.

 
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