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Posts Tagged ‘auto dealer marketing’

Did You Just Get Social? Better Do It Right

Posted on: July 4th, 2012 by credit

Social media is trending now in auto dealer marketing. More and more dealers are turning to social networks to build their online presence and to promote their brand. However, social media experts have slightly different views on social networking sites as marketing tools.

Some say that dealers should use the social media not as a medium to sell but only to instigate word of mouth among their followers and their networks. Some also say that the focal point of being “social” in the context of auto dealer marketing is engagement. However, many car dealers do not realize these and in the eyes of some experts, they are seeing social media the wrong way. Here are some points expressed by some social media experts.

Social media is all about relationships, interaction, and engagement. Working to meet that standard is not easy. According to a social media expert, you cannot hire services to build relationships, interact with and engage prospects for you. You have to figure it out and do it yourself. You also have to know what factors impact your relationship with your prospects online.

One: People would not care about your dealership or even the brand that you carry if they don’t know who they’re interacting with. As a social media expert puts it, you are in social media and it was called “social” for a purpose: interaction. Connection may be weak, or may not even be established, if you don’t show a face on your page. Some car makers and dealers are showing the face of their social media persons on their pages. Doing the same stirs interest and initiates engagement.

Second: Some could go on thinking that content is not really that important, but whether they like it or not, content impacts engagement. Say, you have been publishing dull, irrelevant, and boring content. Do you think people will still be interested in what’s going on in your page? However, if you provide helpful information like important announcements and interesting photos and videos, you could even attract more prospects. Try and see it for yourself.

Social media is not originally for selling, although you can also do that. However, as a social media expert explained, you cannot mix up selling with being social. The two complement each other but you’ve got to have separate strategies for each. Social media is different from other forms of auto dealer marketing. You have to learn the right approach, which is different from the traditional marketing methods, to maximize its potential.

As a final note, don’t focus on the quantity of likes, fans, followers, comments, viewers, and the like. Although these numbers are important for monitoring and measures, your social media marketing efforts do not revolve around these. For the last time, it’s about interaction, relationship, and engagement.

Is Your Lead Provider Using Any of These Effective Marketing Strategies?

Posted on: May 16th, 2012 by credit

One of the most important things you should know about when choosing a lead provider is the lead generation techniques they use to generate quality leads for you. Lead generation techniques basically involve marketing auto dealership; thus, your lead providers must be knowledgeable in using various auto dealership marketing strategies. Moreover, how they use these techniques affects the kind of leads that they generate. As a car dealer, you have to ensure that you will only be getting quality leads from them. You should also know at least some of the most effective marketing strategies in generating quality leads.

Some of the traditional lead generation techniques like direct mail marketing remain effective until today. Direct mail marketing involves printing postcards, letters, invitations, flyers, magazines, and newsletters in bulk and sending them out straight to the mailbox of your prospects. It is one of the most cost-efficient marketing strategies that yields measurable results. Putting up car ads on billboards and creating TV commercials still capture the interest of leads today. However, they are not as effective as before especially that Internet marketing strategies have dominated the automotive marketing industry.

One of the most effective Internet marketing strategies is search engine optimization or SEO. It is a strategy geared toward improving the visibility of a website in search engine results pages to have more chances of being viewed by visitors and of gaining more prospects. It is used by many businesses today to capture the attention and interest of their prospects. SEO marketing involves blogging, web content writing, directory listing, link building, and the social media. Your lead provider should be knowledgeable in employing various SEO techniques to effectively generate quality leads for you.

Quite similar to SEO is PPC or pay-per-click marketing. The difference of PPC, though, is your lead provider has to pay to boost traffic to your website. In this strategy, the advertiser communicates with a website owner to put ads, usually text ads, on his or her website. The website owner will be paid by the advertiser for every click that his or her ads get. PPC marketing has been proven as one of the most effective strategies in driving traffic to a website and increasing its revenue.

In marketing auto dealership, it is important that marketing strategies are pulled off well and precisely because they can gain or lose leads. Therefore, do not forget to ask your lead provider about how they promote your dealership to generate leads for you. You can also shop around and compare lead providers before settling with one.

Social Media for Automotive Dealership Marketing

Posted on: May 15th, 2012 by credit

Car dealers before were setting up tarpaulins and balloons in their lot as part of their marketing strategy. However, tarps, balloons, billboards, radio and TV ads, and the like no longer work that effectively anymore. Car dealers have turned to the Internet to spread the word about their dealership. They even have become social, using social networking sites to reach their potential customers. If you are not on it yet, you should consider starting your automotive dealership marketing campaign through social media already. The following guidelines will be helpful.

You should understand that social media marketing is not just all about advertising your dealership online; it is also about interaction. Many car dealers make the mistake of trying to sell online. No wonder they have been losing prospects. More than selling, you should be establishing connection with your prospects. Interact with them by participating in conversations in forums, question and answer websites, and the like. Respond to their comments and messages. When doing social media marketing, you can perhaps deviate from your sales rep nature and bring out that friendly and helpful car dealer in you instead. You can do this by providing helpful information in your social network accounts instead of sharing too much about you and your dealership. Why does social media marketing has to be done this way? It is because people have a negative impression of advertising already. They are simply just tired of it.

Moreover, your Facebook page or Twitter account, for examples, should contain quality content. Aside from helpful write-ups, post videos and photos as well that would complement the value of your dealership’s presence in social media. In this way, you can effectively establish your credibility and engage customers. For emphasis, do not talk about your dealership as well as your products, promos and services so much because people are tired of too much advertising already. Instead, give your prospects quality content that could answer their questions or solve their problems.

There are still many ways by which you can use social networking sites for your automotive dealership marketing campaigns. However, many car dealers do not still realize the impact that this new automotive dealership marketing technique can have on the success of their dealerships. Car dealers should realize that their potential customers are online and that their competitors are already where the customers are. Car dealers who are shunning the idea of promoting their dealerships online are definitely missing a lot on improving their businesses.

Using Auto Dealer Marketing Strategies to Drive Up Your Business

Posted on: April 10th, 2012 by credit

Selling cars is not easy. Car dealers constantly deal with fluctuating oil prices, rising costs of vehicle parts, and a shaky economy that makes potential car buyers wary of checking out the latest car models. However, they need to make profit and attract new customers and at the same time, keep their old clients loyal to them. Because of these reasons, using effective auto dealer marketingstrategies are very important for car dealers to stay in business.

In auto dealer marketing, car dealers need to do an in-depth market analysis. Market analysis is the process of looking at the market to see if it is going up or down and from this, companies can make decisions about how they run their business. This is also the process of examining the target market so they can determine what steps they need to do to boost their sales and profitability. Car dealers need to look into where they are as a business, in terms of who their customers are and what they want, and where their business is placed in the world of automotive dealers. A way of analyzing their customers is by looking into their buying decision, their ability to make a purchase, and if they keep doing business deals with them. Car dealers should also look at the competition and take note of various things about them such as their products and services, their marketing strategies, and any weaknesses they might have. Most importantly, car dealers should examine their own company and review their core competencies, their strengths and weaknesses, and areas that need improvement.

After doing market analysis, car dealers need to come up with a marketing plan. This plan will include the company’s goals and the steps they need to do to achieve these goals. A crucial part in a marketing plan is how will the company deal with and surpass the competition. They also need to think about different marketing ideas to attract more customers who will avail of their products and services. They also need to identify their target market.

Most auto dealers prefer to do niche marketing as part of their auto dealer marketing strategy. Niche marketing is when a company connects with a particular group of customers instead of the general public. Instead of using marketing strategies and selling their products and services to a wider audience, niche marketing defines its customers whether it be by geographic location, sex, age, or profession. For some companies, it is easier to do niche marketing because they are able to customize their marketing strategies to a specific target market, allowing the company to focus all their resources and energy to a particular group of people. Once the target market is identified, car dealers can use the correct medium in reaching out to their audience and future clients. Moreover, car dealers are more likely to get potential clients who are serious in conducting business with them and are interested in what they have to offer.

 
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