Posts Tagged ‘auto dealer leads’
The automotive industry is rebounding from the recession in 2008 and 2009. According to National Automobile Dealers Association (NADA) data, the total dealership sales in 2011 increased by almost $4 million, with the increase in new vehicle sales making up more than half of it. This is certainly good news for car dealers. Moreover, recent studies show that gas prices are falling and automotive lending is loosening up, which make an environment for car dealers that is conducive for making more sales. However, if you don’t see your dealership generating much dealership leads despite the improvements in the industry, perhaps you haven’t done away with the dealership mistakes during the years of recession.
At the onset of the crisis in the automotive industry, dealers have been taking for granted operational and process gaps in their dealerships. There was lack of accountability between departments and systems. For instance, dealers had failed to supervise and monitor their sales team and lead generation and conversion processes, respectively.
Dealers were also into new marketing and lead generation strategies but had been using them wrongly and some, abusively. Each marketing strategy has its purpose and proper usage. Keep in mind that how you use these techniques affect the quality of leads that you’ll generate. For example, many car dealers then didn’t know how to use social media as a marketing tool for their dealership. Social media is more of a word-of-mouth marketing tool than for selling. Many dealers have been so aggressive online, being too focused on making their prospects online turn into sales.
There were also several dealers who have lagged behind in using new and effective lead generation and marketing strategies. While they work with the old tricks, more competitive dealerships have already been reaping their harvest from using the newer techniques, simply because they know where their customers are. Today, customers are online. That is why, you should keep up with the competition among other dealerships who are also online. However, know also that car shoppers access the internet and shop for cars online through their mobile devices. This tells you something about how you should provide your prospects information considering their lifestyle and needs.
As a dealer, it is not just enough that you know how to run a dealership. Read and study about the newest trends like what consumers are looking for nowadays, the fuel economy, what type of cars sell more these days and why, and the like. Make sure that you are updated so you know what you should do to generate more dealership leads in a now recovering automotive industry.
Generating dealer leads can actually be simple and easy. Performing lead generation tasks should not have to be paid, and sometimes even expensively. Dealers like you can start with it for free. The following are examples of simple techniques you can do to generate dealer leads for yourself.
One is blogging. If a typical teenager who has no source of income of his own yet can blog about his life and drive traffic, so can you. You can start with creating a free blog by using one of the free software online and start blogging about your dealership. Make your blog informative rather than promotional. Write about helpful tips, news, reviews, and the like. Upload relevant photos and videos to make your blog creative and interesting. To drive traffic to your blog, research about the most searched keywords related to your blog and use them on your articles.
Another is social media marketing. No matter how new it may sound, you can do it on your own by utilizing the free features of social networking sites. For example, in Facebook, you can simply create an account and then a fan page of your dealership to build your presence in the said social networking site. In your fan page, post updates about your dealership like new car models in your car lot, latest promos and special offers, and new services available. Also, keep in mind that it is not going to work if you would not interact with people. When users comment on your posts, send you a private message, or like your posts, respond to them and start building a relationship with them, who, sooner or later, will be your dealer leads.
Another simple but effective lead generation technique is direct mail marketing. Unlike creating a blog and a fan page, this may require you to shell out some cash. However, among the dealership marketing strategies today, this is one of the most cost-efficient. You can start your direct mail marketing campaign by designing your own mailer, writing its copy, and even printing it on your own. You don’t really have to hire direct mail services at first. You could also start mailing on a local scale. For an effective direct mail campaign, make sure that your copy is compelling and that you target the right prospects.
Lastly, you can also plan your own dealership sales event, which is really effective in bringing in more dealer leads. This may demand a larger allocation from your budget but if you pull it off right, you’re going to experience good ROI in the long run.
On the other hand, if you have the budget to hire a lead provider like Approved Auto Leads, it is still the most convenient and effective way to go. However, make sure that you work with the best one.
PPC or pay-per-click marketing is an internet marketing strategy that aims to drive traffic to a website by publishing ads in websites and search engine results pages. From the name itself, pay-per-click, advertisers here pay publishers for every click that their ads get. In other words, advertisers pay for their website’s traffic. The cost per click is sometimes at a flat rate or bid-based. Like search engine optimization or SEO, keywords are also important in PPC marketing. Advertisers should use keywords in their ads that are relevant to their prospects’ behavior and needs.
PPC marketing is proven to be one of the most effective internet marketing strategies. It indeed drives traffic to a website and generates leads for businesses. This is also true with car dealerships. Many dealers now have been investing in paying traffic for their dealership websites by displaying PPC ads.
To effectively generate automotive leads through PPC marketing, dealers not only have to know the right keywords to use but should also be able to create compelling text. Do not just advertise your dealership website by putting up ads. Make your ad trigger your prospects to click on it by engaging them. How would you do that? Create a compelling text. Remember that PPC ads are just like snippets which occupy little space in websites and search engine results pages. Thus, you can only tell so much to your prospects so tell them immediately what they need to do.
PPC marketing is like inviting someone to come over at your place. Once your guest agrees to visit you at home, you would want your house to be at its best, wouldn’t you? In the same way, if you are successful with creating a compelling text and making your prospects click on your ad, welcome them with a pleasant landing page. Displaying an ad that captures prospects is not the end of your PPC marketing campaign. Keep them and convert them into sales by creating a competent landing page. Therefore, put effort in creating and designing your landing page to successfully convert automotive leads into sales. Make them do another thing that is, to purchase from your dealership.
Indeed, PPC marketing is an effective lead generation technique for your dealership. If you are hiring the services of a lead generation company, like Approved Auto Leads, to generate leads for you, make sure that they are also knowledgeable in this kind of marketing strategy which not only promotes your dealership but also captures prospects.
Selling cars is not easy. Car dealers constantly deal with fluctuating oil prices, rising costs of vehicle parts, and a shaky economy that makes potential car buyers wary of checking out the latest car models. However, they need to make profit and attract new customers and at the same time, keep their old clients loyal to them. Because of these reasons, using effective auto dealer marketingstrategies are very important for car dealers to stay in business.
In auto dealer marketing, car dealers need to do an in-depth market analysis. Market analysis is the process of looking at the market to see if it is going up or down and from this, companies can make decisions about how they run their business. This is also the process of examining the target market so they can determine what steps they need to do to boost their sales and profitability. Car dealers need to look into where they are as a business, in terms of who their customers are and what they want, and where their business is placed in the world of automotive dealers. A way of analyzing their customers is by looking into their buying decision, their ability to make a purchase, and if they keep doing business deals with them. Car dealers should also look at the competition and take note of various things about them such as their products and services, their marketing strategies, and any weaknesses they might have. Most importantly, car dealers should examine their own company and review their core competencies, their strengths and weaknesses, and areas that need improvement.
After doing market analysis, car dealers need to come up with a marketing plan. This plan will include the company’s goals and the steps they need to do to achieve these goals. A crucial part in a marketing plan is how will the company deal with and surpass the competition. They also need to think about different marketing ideas to attract more customers who will avail of their products and services. They also need to identify their target market.
Most auto dealers prefer to do niche marketing as part of their auto dealer marketing strategy. Niche marketing is when a company connects with a particular group of customers instead of the general public. Instead of using marketing strategies and selling their products and services to a wider audience, niche marketing defines its customers whether it be by geographic location, sex, age, or profession. For some companies, it is easier to do niche marketing because they are able to customize their marketing strategies to a specific target market, allowing the company to focus all their resources and energy to a particular group of people. Once the target market is identified, car dealers can use the correct medium in reaching out to their audience and future clients. Moreover, car dealers are more likely to get potential clients who are serious in conducting business with them and are interested in what they have to offer.
Companies such as car dealers, which provide products and services to the public, need to have good marketing strategies to generate more profit and acquire more clients. There are a lot of avenues that these companies can use for their marketing strategies but knowing which ones are the most effective is the key. Auto dealer leads is one of the most efficient marketing tools in the industry that boost car dealers’ sales.
Auto dealer leads are collected data from different people who have shown interest in buying a vehicle recently or in the past. Also known as sales leads, these are gathered information from customers and potential clients that includes their name, contact details, social security number, monthly income and mortgage, employment information, bank accounts, and credit scores. Car dealerships use them to classify their prospective clients by category so they can use targeted marketing strategies on them. Car dealers also use sales leads to meet their sales quotas by making sure that their leads will direct them to clients who are most likely to buy a car. Sales leads are often bought from sales lead generator companies.
The primary goal of car dealers is closing a sale on a vehicle and they cannot afford to just wait for a potential customer to walk through their doors, hoping that he or she will buy a car. They need to be proactive so they can earn more income and reach their target sales. That is why using auto dealer leads are important: it boosts their business by as much as 8 to 10%. Sales leads also lets car dealers know who are actively inquiring about buying vehicles, whether it be a sedan or SUV. Sales lead generator companies can also act as an intermediary between the customer and the car dealer by answering potential customers’ questions and setting up their appointments to the car dealer. Car dealers also save time because they do not have to hunt for potential clients anymore and they can focus on marketing their cars and completing the sale.
Fortunately, there are a lot of auto dealer lead generator companies out there. A company that wants to purchase auto sales leads should research and ask different sales leads providers about their services. Auto dealers need to find the right lead provider which will provide them with proper information about their target market. The car dealer must also make sure that their sales lead provider will give them exclusive leads in real time which have not been sold to the car dealer’s competitors. They should avoid lead providers that would point them to casual internet surfers who are not really interested in doing business with car dealers. The important factor here is looking for individuals who are serious in buying a car, and leading these prospects to the car dealer.
Whether the company is looking for new customers or keeping loyal patrons, using auto dealer leads can help the business in the long run.