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Sources of Quality Automotive Leads

Posted on: December 3rd, 2011 by credit

One of the challenges that car dealers face is finding the source of an automotive lead.  It becomes more challenging when other competitive dealers exert too much effort for seemingly scarce customers.  In fact, there are many sources of automotive leads.  Car dealers can find leads on their own or let others do it for them.  How?  The lead generation techniques discussed below will answer that question.

These are techniques which are most likely to produce quality leads.  One technique is through telemarketing or cold calling.  It is simply done by calling all prospect customers to offer the deal and although there are many chances where calls are turned down, leads can still entertain the call especially if they are already interested in purchasing a car.  Most likely, this technique produces quality leads because the dealer gets to talk to the automotive lead over the phone and can even close the deal right there and then.

Another source of leads is through referrals.  This is also traditional, just like cold calling.  In referrals, an existing customer enters a program of the dealership where he or she can earn a commission if he or she is able to refer the company to his or her friends, family, relatives and to others.  This produces quality auto leads since the referrals are also personal.

Car dealers can also find their leads through email marketing.  Unlike other Internet marketing strategies where there is a wide range of target leads, it contacts leads directly through their personal email addresses.  Although this is newer than the others, it has also been proven to turn in positive results.  What makes this a good technique?  Promotional newsletters and other materials sent to leads invite the recipients to take action.   This means that the recipient are called to do something after reading the content.  The recipient can register or sign-up, make an inquiry, submit a form and others after understanding the message.

Lastly, another new source of leads are lead generation companies which are revolutionary in automotive marketing.  The job of these companies is to collect the application forms of those who are seeking car purchase and loan approval.  They will then sell these applications presented in a list to car dealerships.  However, not all lead generation companies produce quality leads.  Some do not perform as well as others.  Car dealers would still have to look for a trusted and reliable lead company to ensure quality leads.  One sign that a lead company is good is when it only provides the most recent applications.  Car dealers also have to make sure that the lead company does not sell or offer to others the same leads sold to them.  The service cannot be considered efficient if they can not promise exclusivity of an automotive lead.

Getting Quality Car Dealer Leads

Posted on: December 3rd, 2011 by credit

Quality is all that matters

Generating leads could sometimes be challenging especially now in the more competitive automotive niche.  Sometimes, the efforts done by the car dealerships would seem insufficient and inefficient.  This is one of the reasons why car dealers opt to utilize the services of a car lead company to generate more car dealer leads for them.

However, car dealers should only trust reliable lead companies as there are many which do not perform excellently.  A good lead company has at least an established track record.  Checking how long the company has been operational will give car dealers an idea of the how the company performs.  Although this may not apply all the time, it sometimes gives a hindsight of what the company has been like in the field.

A good lead company provides its clients with fresh and recent car dealer leads.  The company should only include the most recent applications submitted between 24 to 48 hours.  Leads that are outdated are no longer of use to the car dealers.  These people may no longer be interested in the applying for a loan or even purchasing a car.

A good lead company also evaluates all applications submitted to them and not just simply collect them.  The company should have an efficient system and comprehensive database in keeping all the car dealer leads.  If a company pre-approves leads, they are making the job of the car dealers easier.  They already do preliminary sifting of the applications so that only those which are qualified will be given to the clients.  Besides, there is no point for car dealers to gather leads which are not qualified in the first place.

In corollary, good lead companies should only provide quality leads.  Quality leads not only mean comprehensive and recent but also useful.  This means that these leads are people who are most likely to buy and not just mere applications.

Quality car dealer leads are important for car dealers.  Obviously, they increase the profit of a dealership since they provide a wide array of prospect customers through the lead companies.  Quality leads are important also because the comprehensive information and details provided by the applicants are helpful in the way car dealers would approach the client.  They are able to size up the lead’s wants and likes in a car and loan offer.  Quality leads also make the job of the car dealers easier.  They would not have to start from zero.  All they need to do is contact the lead and convince them a little bit.  Car dealers should remember that these leads are already seeking a good offer and are therefore ready to purchase.

Closing Auto Dealer Leads

Posted on: December 3rd, 2011 by credit
Closing Auto Dealer Leads

Closing Auto Dealer Leads

The competition in the automotive industry has been getting tighter especially with the new concepts of marketing.  The dealers are likewise becoming more competitive by making every effort to close as much deals as possible.  How would a car dealer successfully close a deal amid such niche?

Firstly, a car dealer must know how to generate quality auto dealer leads.  This can be done in many ways, but the newest and fastest technique is through Internet marketing strategies.  Internet marketing has become an effective strategy in marketing for almost all industries.  Some strategies that have been helpful in the automotive industry are search engine optimization or SEO, email marketing and social media marketing.

SEO is making the website’s rank high in search engines like Google and Yahoo!.  This means that the website appears on the first page of the search results.  With this, the website can attract more visitors.  This can be achieved by putting up quality and genuine content in the car dealer’s website and blogs using the right keywords that car buyers would mostly search for.  Another strategy is email marketing where prospect buyers are sent newsletters and other materials containing offers and promos of the company.  Although these may be detected as spam, email marketing can incite recipients to take action by enquiring, signing up and the like. Social media marketing has also been an effective way of generating auto dealer leads. It quickly spreads information reaching a multitude of prospect buyers.  Car dealers can create a fan page with all the information and details about their company and offers.

Secondly, car dealers should be professional in negotiating with the leads. Interaction and relationship are important.  Car dealers should work nicely with the leads and be able to build a relationship with them.  Prospect buyers are more comfortable talking to dealers who appear friendly and nice.  One way of doing this is by deviating the conversation from business only topics.  It is okay to talk about things outside business.

Thirdly and lastly, car dealers should understand auto dealer leads.  They should be sensitive to what the lead might be thinking.  This can be done by attentively listening to what he or she says and observing his or her body language.  It is important to take time extracting all possible helpful information from the lead.  From there, car dealers can already have something in mind about which type of offer and car they should suggest to the buyer.  Some buyers would not decide right there and then and would have to ask some time to think about the offer.  Car dealers should not worry about losing them.  While waiting for their decision, dealers should continue to be friendly and accommodating.  Car dealers should not give up on them because the fact is, they need a car and they will surely buy one.

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