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Why You Should Buy Approved Auto Leads

Posted on: July 2nd, 2012 by credit

Unlike before when only few techniques were available to generate leads, it is easier for car dealers today to acquire auto leads. The Internet, as well as the rise of lead generation companies like Approved Auto Leads, was proven to be a very effective tool for lead generation.

Because of this development, car dealers would not have to sweat their brows anymore in having to find and close leads and meet their sales quota with the little time that they have. With lead generation companies, they can entrust to a third party the task of finding and generating leads. However, despite the obvious benefits that lead generation companies bring car dealerships, some car dealers do not still buy the idea. These dealers ask the question: “Why should we buy auto leads?”

There are several points to answer that question. One is auto leads generated by lead providers undergo a screening process. This process involves information verification and pre-qualification. In Approved Auto Leads, an approved auto lead is automatically screened through a proprietary system which approves or denies it. A good lead provider must have this kind of system in ensuring that they only provide quality leads to their clients.

Another point is buying leads will save dealers a lot of time, effort, and money on having to qualify leads one by one. With a lead provider’s screening process, car dealers can expect that the leads they will be receiving are of good quality. Moreover, they can more effectively allocate their time to important tasks. For example, they can focus more on converting auto leads into sales rather than on spending too much time on finding them.

An approved auto lead is also more likely to be converted into a sale. In other words, leads generated through lead providers could have higher conversion rate. This is because as leads went through the screening process, lead providers also checked if they meet the requirements of their client. That is also why dealers would not have to qualify them one by one.

To take advantage of these benefits, car dealers should make sure that they choose the best lead generation company. Their choice is crucial in boosting their sales. In choosing the right company, dealers should check the track record of their prospective provider. They can check out the Better Business Bureau (BBB) online database for a list of registered and accredited lead providers in the country. They should also ask the lead provider about how they carry out lead generation techniques as their methods affect the quality of the leads they generate.

Partnering with the Right Auto Lead Providers

Posted on: March 22nd, 2012 by credit


Auto lead providers, sometimes called as lead generation companies, are helpful partners of car dealers which make their job easy and can greatly help them in increasing their sales.  Lead providers can basically generate leads for car dealers by utilizing various lead generation techniques.  With their help, car dealers do not have to consume almost all their time in finding leads and neglecting the task of closing deals.

However, an auto lead provider would not be helpful at all if they do not possess the qualities of a good lead provider.  Car dealers, then, should make sure that they only get good lead providers as their partners.  Otherwise, they would just be wasting money instead of making more sales with them.  Here is how to distinguish the good ones.

Most, if not all, good auto lead providers have been in the industry for some years already.  This may be a superficial criteria for evaluating a lead provider but it also implies that a lead company has enough experience in doing the job.  This means that car dealers can at least trust that truth that they already know what they are doing.  It is also best for car dealers to check out the most reputable auto leads providers first before considering small companies.

Good lead providers must also be certainly legitimate.  Car dealers can assess this by doing a research on the company’s history, profile, staffs, and track record.  They can also read reviews and forum discussions about their prospect lead providers.  They can actually somehow distinguish an illegitimate lead company.  A lead generation company’s website without the company’s contact information or location is a skeptical one.  There is no way for car dealers to verify its existence.  It is also better for car dealers to disregard lead companies which are located out of state.  The lead company, although online-based, should still be accessible for car dealers.

Lead providers should also have a pre-screening process for all the leads that they have collected  The information they have acquired should undergo verification to test the authenticity.  The screening process itself is to assess the applicant’s qualification.  These processes ensure quality leads delivery to car dealers.  This also keeps car dealers from receiving bad leads which are not useful for increasing sales.  If a lead generation company gets leads from a third party, it should also have a similar process for screening the leads to ensure that they are still quality.

Good auto lead providers do not also ask for any upfront fees.  These fees may be expensive and may  have nothing to do with the services and products that a car dealer is availing from the lead provider.  Moreover, they should also check if the lead company has a return policy for bad leads.  A good auto lead provider would be willing to refund whatever the bad leads are worth.

Approved Auto Leads is a lead provider that has been helping car dealers boost their sales for ten years now.  It can assure the sale quality leads that undergo a screening process before its clients get the order.  Approved Auto Leads only sell leads that convert into sales.

How to Get New Car Leads

Posted on: February 16th, 2012 by credit


Lead generation is less of a challenge now for car dealers.  They do not have to spend most of their time finding leads because lead companies like Approved Auto Leads can already do that for them.  What is more challenging now for car dealers is turning these new car leads into sales.  Although they are interested car buyers, most of them have several concerns that hold them back from making a firm decision.  Another challenge for car dealers is trying out various marketing techniques to make these potential car buyers say yes to their offers. How would a car dealer really close these deals when they seem hard to negotiate with?

Response is important in building a relationship with and establishing an impression to the prospect.  Car dealers should realize this: Interested car buyers themselves sent it their application because they found an offer interesting.  They would then be expecting a response to their query or application.  Thus, car dealers should not miss this opportunity to talk to them while they are still interested in the offer.  Prospective car buyers would love a quick response.  Car dealers can use auto-responders to respond to the leads quickly.  However, they themselves should make the response whenever they are available.

Communicating well with the prospective car buyers should also be a skill that car dealers should learn well.  Prospects would love to talk with a friendly, accommodating, kind and knowledgeable car dealer or sales representative.  Car dealers should then establish these traits at their first contact with the new car leads.  Even if it is through phone or email, they should be able to make the prospects feel that they are also after helping them and not just selling a car.  Potential car buyers would like to talk to someone who understands their concern and helps provide a solution for them.  To make that possible, car dealers should just verify all the information acquired–and not promote the offer– at their first response.  The goal of this first response is to get a feel of the prospect’s preferences.  Acquiring this information would make it easier for car dealers to customize an offer for him or her.

If new car leads asked for more time to decide, car dealers should just grant them the request.  However, this does not mean that they would be totally hands-off.  They can still be that helpful car dealer who is just concerned about their concerns and worries.  In this way, they can help by offering alternatives and other options.  If it is possible, they can also make necessary adjustments in their offers to accommodate the prospect.

Car dealers should never give up on new car leads unless they have already made a decision.  They should just be patient waiting for them to come up with a decision rather than leaving them immediately and losing a potential sale.

How will I Know if I’m Buying Quality Car Sale Leads?

Posted on: February 8th, 2012 by credit

In order to get enough car sales leads and meet the daily quota of sales, car dealers have to work their best–from finding leads to pursuing them–and wipe their brows without meeting their sales quota.  However, car dealers, especially their sales representatives, often spend most of their time in finding leads than in closing them. In this way, the revenue growths of car dealerships are slow.

Thanks to lead generation companies, like Approved Auto Leads, which do almost half of the car dealerships’ job.  These companies take care of finding leads for the car dealers.  This also includes marketing strategies and promoting the business website, along with their products and services.  Car dealerships would just have to purchase the leads generated for them.  However, if a lead company is not generating quality leads or leads that would sell, it would not help the car dealer at all.  To ensure that a lead company sells quality leads, the following are the points by which car dealers make their evaluation.

Not all lead generation companies screen the leads they collect.  Car dealers should go for the ones who do screening.  If a lead company has a pre-screening process, the car dealer may somehow be assured that the leads it would sell are good quality.  Car dealers can call up their prospective lead company and ask about their verification and screening processes.  If a lead is pre-screened or pre-approved, this means that it is recent, contains authentic information, and most likely to close.

Car dealers should know if the lead company purchases car sales leads from a third party or a lead generation company also.  Although this is legitimate, car dealers should still enquire about the lead company’s criteria and system in choosing the leads they would purchase.  It is more likely that the quality of the leads provided to car dealers are lessened if the lead company purchases from a third party rather than generating their own.

One thing that also affects the quality of leads sold by lead generation companies is the conversion rate.  If car dealers want to purchase quality car sales leads, they should buy those with high conversion rates.  However, these often come at a more expensive price.  Regardless, these leads would increase the car dealers sale.  This is better than buying several cheap leads with a low conversion rate.  It would turn out that there are more leads who would turn down the offer.

Car dealers should also consider how fast the delivery time is.  The sooner the leads will be delivered, the better.  This is because there will be more time for car dealers or car sales representatives to entertain the queries and close more leads.  The lead generation company should have quick delivery system so as not to spoil the interest of the leads in buying a car.  Car sales leads cannot afford to be delayed.  It lessens the quality of the leads.

Lastly, a lead generation company would be able to generate quality leads if they are experts in lead generation techniques–traditional and non traditional.  These are the very techniques that the company use to advertise the car dealer’s business.  By effectively and correctly performing these techniques, a lead generation company can guarantee their customers that they only provide quality leads.  This is also what Approved Auto Leads takes pride on.  Car dealers can ask the company about the lead generation techniques they employ.

Indeed, lead generation companies like Approved Auto Leads have helped car dealerships in meeting their sale quotas without juggling closing deals and finding leads with the limited time they have.

Car Loan Leads Are You Getting Enough?

Posted on: February 5th, 2012 by credit

Car loan leads are obviously the most integral part in the automotive industry, which environment is becoming increasingly competitive.  They are the heart of the competition for which car dealers are willing to lower their interest rates than never before.  However, finding and closing auto leads have become difficult over time, until most car dealers deem their old ways of finding leads as obsolete.

Traditional lead generation techniques like email marketing, referrals, telemarketing, TV and radio commercial ads, billboards, and the like are considered ineffective advertising methods now in the automotive industry.  Nevertheless, some of these techniques can still prove effective like telemarketing and referrals in this modern world.

Telemarketing, also called as cold calling, is one of the most effective lead generation techniques.  There are still quite a number of car dealerships employing this marketing strategy.  The other traditional marketing strategy that still generates a good number of car loan leads is referrals.  This method involves an existing customer of the car dealer recommending the car dealership’s programs and offers to his or her friends, relatives, family, and the like.  If the lead is turned into a sale, the existing customer gets a certain fee or a sort of incentive called commission translated from a percentage from the amount of the sale.  This is still effective today as there are many people now looking for extra sources of income.

With all these traditional techniques which still prove effective in the automotive industry today, the question is, are the car dealers getting enough?  As was mentioned earlier, the automotive industry has been experiencing a tight competition among its members.  This implies that car dealers would want to have more leads or prospective car buyers than others do to ensure more sales.  Achieving this by merely doing the tedious work required by the traditional lead generation techniques is quite impossible.  There is a lot of catching up that every car dealer needs to do, but most of their time are spent on finding leads than closing them.

This dilemma was remedied by innovations on lead generation techniques.  The Internet was utilized and it revolutionized the way businesses in the automotive industry advertise their products and services and make transactions–easier and faster than before.  With this revolution, car dealers are now able to acquire more leads in an easier way and at a shorter period of time.

Some of the effective Internet marketing strategies employed by many car dealers are the search engine optimization or SEO through its different techniques, social media marketing, article writing, video marketing, and many more.

Today, many car dealers went online and built their business websites.  These websites now have become their vehicle to attract and capture car loan leads.  They employ SEO techniques to make this happen.  SEO is a process of enhancing the exposure and page ranking of the website to attract more visitors.  The goal is to make the website appear among the top search results.  More visitors means more potential sales.  This is really viable since many people now have access to the Internet and would sometimes opt to turn to it to look for cars and car loans.

Approved Auto Leads is likewise in the same boat as these car dealers employing such new techniques.  It knows what are the current trends and demands in the automotive industry that is why, for more than ten years, it has trained itself to providing its partners with quality leads through the use of these modern lead generation techniques.

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