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Finding Quality Automotive Leads

Posted on: December 1st, 2011 by credit

 

There is a growing trend in the automotive marketing industry.  Most car dealers now no longer believe in the effectiveness of traditional advertising such as television commercials, print ads and billboards to draw the attention of as many prospect customers as they need.  They want customers that will surely agree with their products and services. The Internet has become a vital tool in revolutionizing the way car dealers attract their automotive leads.  Internet marketing is how car dealers do it today.  Because of this, the competition in the automotive industry has just gotten tighter.  Here are some ways by which car dealers do it today.

 

One of the most common marketing technique in the Internet is search engine optimization or SEO.  The goal in SEO strategy is to make one’s website appear in the front page of search engines, making it high ranking.  Consequently, the website of that business will have more exposure and attract more visitors.  SEO strategy is done by targeting the right keyword.  In the context of finding automotive leads, the keyword that will be used in the content of the website should be something that prospect customers would search for in the search engine.  Aside from the official website, a business can also put up a blog where fresh and new information related to the nature of the business are found.  Businesses can also write original articles and submit them to article directories.  By writing genuine articles using the right keywords, the SEO strategy will be a success.

 

Another technique used to attract automotive leads through the Internet is email marketing.  From the term itself, it means sending leads with promotional newsletters and other forms of content.  The goal of this strategy is to incite enquiries, applications, registrations, and the like.  However, this should not be overdone.  It requires skill to promote through emails without sounding like spam.  Otherwise, email marketing would just lose leads.

 

With social media thriving in marketing nowadays, it has become a very effective strategy to promote products and services and to recruit automotive leads.  Social networks, like the most prominent now which are Facebook and Twitter, are havens where marketing can be viral.  Car dealers can put up a fan page in Facebook showcasing their offers and services.  Through users liking the page, the information about the business can spread like wildfire. However, there are proper ways of doing this, just like with the other Internet marketing strategies.

 

Video marketing is also quite new but also effective.  There are many free software online that could be downloaded and used to generate videos about the business and be posted in video sharing sites.  They should be informational more than promotional.  Otherwise, these sites would detect the videos as spam and would never allow any more postings.

 Internet marketing has become more convenient and effective–in a way that it can be viral–way of attracting leads.  Car dealers would just have to learn these new techniques as well as the rules of the game.

Automotive Loan Leads – Secure your Furture Today

Posted on: November 29th, 2011 by credit

With the competitive automotive industry today, providing consumers with your message first and fast before your competitor does is every more important.  Dealers in today’s market have seen traffic drop by 50% in some areas. The ability to stock inventory is ever more difficult. Thus the having the correct information will provide critical data as to who are the consumers in your area. Do you really want to waste thousands of dollars on TV ads to a certain zip code when less than .003% of that market in actively in the market?

The question is who is your customer and what stage in the car buying process are they in?

Prescreened Automotive leads or special finance leads are the way to gather all the information you’re looking for. With this data your company will have the unique opportunity to reach out to the consumers within a100 mileradius of your store that are in the market and are 100% ready to make a purchase today!   Automotive leads provide the dealership with all of the information needed to make contact with the customers in their market. Valuable information like Name, address, Job time, Monthly income etc. are just a few things provided to you.

These new advance pre-screening of automotive leads produce a higher quality and are only offered on a market by market basis. Meaning that we only offer leads to one dealer in each market, rest assured that the quality of the lead you are investing in will always remain exclusive. The best part of the automotive leads is that they will provide your team with a list of customers in your market that are ready to make a purchase right now today.

The question is not do you want to secure your market? The question is how many do you want?

SubPrime Leads are the way to Future sales

Posted on: November 29th, 2011 by credit

The automotive industry has taken and enormous hit over the past 24- 36 months. That being said lending has all but dried up for most dealers. With the market all but gone for the typically dealer that relies on TV, Radio, or billboard advertising. The attention quickly turned to what areas of advertising work best in this market. Internet automotive leads have allowed many dealerships the ability to enter into the sub prime market with little to no risk. However it must be said that not all Internet leads are for bad credit customers. We offer all types of car leads. They leads range from New car leads  all the way to sub prime leads.

Dealers today no longer have to take the “spay and pray” approach in marketing the dealership.  Tv advertising is going to get your message across to the masses and in fact when they are in the market for a car they might consider you.  Radio advertising is going to attract those customers in the car rushing to lunch or soccer pratice. Billboards only work in high traffic area, the amazing fact is all of these advertising mediums are for broad marketing, with the internet leads you are directing your advertising dollars to more of a ” sniper” approach. It is a fact that 85% of all car buyers will access they internet to do research before they make their final decision. What you are getting when you purchase internet leads is contacting that customer before they start to visit dealerships  you become the point of information for them versus the person in whom they hide informaition from. If in fact you provide these customers with accurate and honest information you can have a customer for life.

 

 

 

 

 
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