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How Lead Companies Help Dealers Increase Their Profit

Posted on: December 15th, 2011 by credit

 Auto dealer leads companies make use of one of newest marketing strategies in the automotive industry which greatly increases a dealer’s profits.  These companies have a seemingly simple task of collecting leads, or prospective customers of an auto loan, and then selling them to their clients who are mostly car dealers.  However, only the best lead companies can help car dealers increase their profit margin.


The question is, how would car dealers know which lead companies are the best?  A good auto lead company only provides its customers with quality leads.  Quality here means leads that are most likely to purchase a car and not just a stuffer.  Car dealers would not surely want to waste time calling up each applicant on the list only to find out that only less than half of them are determined to purchase a car.  Thus, car dealers should evaluate a lead company before working with them.  Here are some of the characteristics they should be looking for in an auto lead company.


Generally, auto lead companies which have been existing in the industry for quite some time already are considered reliable and credible.  However, this may not always be the case.  Car dealers should still do more research about the company and the people running it.  They can also ask around for recommendations or read forums online.


As mentioned earlier, a good auto lead company provides only quality auto dealer leads .  Quality leads are fresh and pre-approved.  By being fresh means that the applications were just recently filed and calling them up for a car purchase is still viable.  On the contrary, leads that are outdated are already useless.  Therefore, there is no point for auto lead companies to include them in their client’s order.  Anyway, quality leads are already pre-approved.  This means that they have undergone a pre-approval system where all the information provided are assessed.  The company then would match the qualifications with the criteria of their clients.


Good auto lead companies also make sure that the auto dealer leads they sell to a client is strictly exclusive to that particular client.  They should not sell it to that client’s competitors as well.  Otherwise, it would be hard for car dealers to win the lead because their competitors also have the same leads as they have.


Approved Auto Loans has all three qualities which the company takes pride in.  Approved Auto Loans has been around for ten years already and they still showcase exceptional credibility and provide quality leads.

For Car Sellers: Why You Should Get Some Auto Leads

Posted on: December 15th, 2011 by credit

With the economy struggling to recover, the car sales industry is also trying to make ends meet.  The weak economy forced many businesses to close, causing countless workers to be laid off.  Hence, there are now only a select few who can afford to buy a car.  Obviously, the lack of customers is making business extremely difficult for car dealers.  However, not all dealers are suffering in the economic slowdown.  Those that continuously get revenue despite the trying times have one secret to their sales success: auto leads.

Auto leads have kept the car sales business afloat in financially challenging times.  These are customers that went to car dealerships to look for a car as well as financing for the car.  Information about the prospective car buyers are acquired by an auto lead generation company through a network of contacts which include directories, groups or organizations, as well as family members and friends.  A car lead contains key information about the customer, such as the name, address and contact details.  All these information are loaded into a vehicle management program, and the leads are sorted based on factors such as credit scores.  Once a car seller enlists the help of a lead generation company, he or she could already access the leads and immediately start contacting them.

 If you are a car seller, you are probably asking, “Why should our dealership purchase auto leads?” The answer to is simple: to guarantee sales.  How do these leads guarantee sales?  Basically, the leads will inform the car seller about people who are interested to buy their kind of merchandise.  Leads are very specific—they  inform the car sellers about the car that the customers want.  Hence, it allows sellers like you to go after customers who are truly interested in buying the cars you are selling.  This way, you need not waste time pursuing customers who may not even be looking for your kind of cars.  

 Car leads also guarantee profit for car sellers like you because these allow you to contact individuals who are genuinely interested—not to mention determined—to purchase a car.  With these leads, you would not be given a list of names of people who are merely toying around the idea of owning a vehicle.  Rather, you will be presented with a list of people who will really make a purchase.  It must be known that lead companies only provide car dealers with leads which are most likely to close the deal.

Therefore, if you want to enjoy a boost in sales and revenue, you must seek the help of an auto lead Generation Company—and a credible one at that.  Choose a reputable company such as Approved Auto Leads for exclusive car leads that are sure to increase your sales.

Sources of Quality Automotive Leads

Posted on: December 3rd, 2011 by credit

One of the challenges that car dealers face is finding the source of an automotive lead.  It becomes more challenging when other competitive dealers exert too much effort for seemingly scarce customers.  In fact, there are many sources of automotive leads.  Car dealers can find leads on their own or let others do it for them.  How?  The lead generation techniques discussed below will answer that question.

These are techniques which are most likely to produce quality leads.  One technique is through telemarketing or cold calling.  It is simply done by calling all prospect customers to offer the deal and although there are many chances where calls are turned down, leads can still entertain the call especially if they are already interested in purchasing a car.  Most likely, this technique produces quality leads because the dealer gets to talk to the automotive lead over the phone and can even close the deal right there and then.

Another source of leads is through referrals.  This is also traditional, just like cold calling.  In referrals, an existing customer enters a program of the dealership where he or she can earn a commission if he or she is able to refer the company to his or her friends, family, relatives and to others.  This produces quality auto leads since the referrals are also personal.

Car dealers can also find their leads through email marketing.  Unlike other Internet marketing strategies where there is a wide range of target leads, it contacts leads directly through their personal email addresses.  Although this is newer than the others, it has also been proven to turn in positive results.  What makes this a good technique?  Promotional newsletters and other materials sent to leads invite the recipients to take action.   This means that the recipient are called to do something after reading the content.  The recipient can register or sign-up, make an inquiry, submit a form and others after understanding the message.

Lastly, another new source of leads are lead generation companies which are revolutionary in automotive marketing.  The job of these companies is to collect the application forms of those who are seeking car purchase and loan approval.  They will then sell these applications presented in a list to car dealerships.  However, not all lead generation companies produce quality leads.  Some do not perform as well as others.  Car dealers would still have to look for a trusted and reliable lead company to ensure quality leads.  One sign that a lead company is good is when it only provides the most recent applications.  Car dealers also have to make sure that the lead company does not sell or offer to others the same leads sold to them.  The service cannot be considered efficient if they can not promise exclusivity of an automotive lead.

Getting Quality Car Dealer Leads

Posted on: December 3rd, 2011 by credit

Quality is all that matters

Generating leads could sometimes be challenging especially now in the more competitive automotive niche.  Sometimes, the efforts done by the car dealerships would seem insufficient and inefficient.  This is one of the reasons why car dealers opt to utilize the services of a car lead company to generate more car dealer leads for them.

However, car dealers should only trust reliable lead companies as there are many which do not perform excellently.  A good lead company has at least an established track record.  Checking how long the company has been operational will give car dealers an idea of the how the company performs.  Although this may not apply all the time, it sometimes gives a hindsight of what the company has been like in the field.

A good lead company provides its clients with fresh and recent car dealer leads.  The company should only include the most recent applications submitted between 24 to 48 hours.  Leads that are outdated are no longer of use to the car dealers.  These people may no longer be interested in the applying for a loan or even purchasing a car.

A good lead company also evaluates all applications submitted to them and not just simply collect them.  The company should have an efficient system and comprehensive database in keeping all the car dealer leads.  If a company pre-approves leads, they are making the job of the car dealers easier.  They already do preliminary sifting of the applications so that only those which are qualified will be given to the clients.  Besides, there is no point for car dealers to gather leads which are not qualified in the first place.

In corollary, good lead companies should only provide quality leads.  Quality leads not only mean comprehensive and recent but also useful.  This means that these leads are people who are most likely to buy and not just mere applications.

Quality car dealer leads are important for car dealers.  Obviously, they increase the profit of a dealership since they provide a wide array of prospect customers through the lead companies.  Quality leads are important also because the comprehensive information and details provided by the applicants are helpful in the way car dealers would approach the client.  They are able to size up the lead’s wants and likes in a car and loan offer.  Quality leads also make the job of the car dealers easier.  They would not have to start from zero.  All they need to do is contact the lead and convince them a little bit.  Car dealers should remember that these leads are already seeking a good offer and are therefore ready to purchase.

Closing Auto Dealer Leads

Posted on: December 3rd, 2011 by credit
Closing Auto Dealer Leads

Closing Auto Dealer Leads

The competition in the automotive industry has been getting tighter especially with the new concepts of marketing.  The dealers are likewise becoming more competitive by making every effort to close as much deals as possible.  How would a car dealer successfully close a deal amid such niche?

Firstly, a car dealer must know how to generate quality auto dealer leads.  This can be done in many ways, but the newest and fastest technique is through Internet marketing strategies.  Internet marketing has become an effective strategy in marketing for almost all industries.  Some strategies that have been helpful in the automotive industry are search engine optimization or SEO, email marketing and social media marketing.

SEO is making the website’s rank high in search engines like Google and Yahoo!.  This means that the website appears on the first page of the search results.  With this, the website can attract more visitors.  This can be achieved by putting up quality and genuine content in the car dealer’s website and blogs using the right keywords that car buyers would mostly search for.  Another strategy is email marketing where prospect buyers are sent newsletters and other materials containing offers and promos of the company.  Although these may be detected as spam, email marketing can incite recipients to take action by enquiring, signing up and the like. Social media marketing has also been an effective way of generating auto dealer leads. It quickly spreads information reaching a multitude of prospect buyers.  Car dealers can create a fan page with all the information and details about their company and offers.

Secondly, car dealers should be professional in negotiating with the leads. Interaction and relationship are important.  Car dealers should work nicely with the leads and be able to build a relationship with them.  Prospect buyers are more comfortable talking to dealers who appear friendly and nice.  One way of doing this is by deviating the conversation from business only topics.  It is okay to talk about things outside business.

Thirdly and lastly, car dealers should understand auto dealer leads.  They should be sensitive to what the lead might be thinking.  This can be done by attentively listening to what he or she says and observing his or her body language.  It is important to take time extracting all possible helpful information from the lead.  From there, car dealers can already have something in mind about which type of offer and car they should suggest to the buyer.  Some buyers would not decide right there and then and would have to ask some time to think about the offer.  Car dealers should not worry about losing them.  While waiting for their decision, dealers should continue to be friendly and accommodating.  Car dealers should not give up on them because the fact is, they need a car and they will surely buy one.

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