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The Advantage of the Internet over Traditional Advertising in Acquiring Auto Sales Leads

Posted on: January 19th, 2012 by credit

 

When advertising is mentioned, the traditional type is what comes to a person’s mind: television, radio and print. Indeed, these media of advertising have stood the test of time and have been proven to be the most effective for the past fifty or more years. However, with the Internet and the continuous innovation in technology, the same thing cannot be said today. New media advertising and marketing pertaining to blogs, search engine optimization (SEO) and online advertisements among others have been playing a great role in the advertising field over the past years. More than ever, people make use of the Internet for leisure and work purposes. People are slowly preferring online shopping over actually going to shops.

 

Due to the mere fact that people are going online to shop for products, companies like corporate car vendors have taken advertising and marketing online. This move greatly increases the chances of making sales for car dealers. However, it is one thing to widen the interested market of  a dealer and yet another to get decided car buyers.  Not just any type of advertisement can really boost sales. This is why car dealers hire the services of lead generation companies. Lead generation companies are  the link between costumers and vendors. They provide quality auto sales leads to dealers after screening a pool of interested buyers.

 

Lead generation companies which employ auto internet marketing get much more auto sales leads. Since it is already a fact that billions make of use of Internet each day, dealers get the most exposure. Interested individuals see the advertisements on the different websites they browse. Moreover, not only do lead generation companies which make use of auto Internet marketing acquire more leads but also they acquire more quality auto sales leads.  Only seriously interested buyers will take time to fill out online forms and put in their information. These are those who really intend to make a purchase but may not have time to shop for cars. In such case, it is the lead generation company doing the shopping for them. The company then refers the buyer to a dealer that has what he or she is looking for.

 

Another advantage of online marketing and advertising is that lead generation companies can easily acquire information from the potential buyer. It is just a click away. When a buyer sees an online advertisement, he or she can just click the advertisement and it will lead him or her to the website. The company then records the information entered, screens it and endorses it as a quality auto sales lead to a dealer. This is a great benefit for both the dealer and the buyer. The dealer does not have to spend time on poor advertisements without the assurance of sales; the buyer does not have to spend time shopping for cars.

 

Indeed, auto sales leads are much easier acquired by lead generation companies by making use of the Internet compared to using TV, radio or print advertising. These auto sales leads, in turn, boost the sales of the dealer when it has closed the deals.

Factors Affecting Effective Automotive Lead Generation

Posted on: January 19th, 2012 by credit

Getting more sales and boosting return on investment (ROI) may not be an easy task for a car dealer especially when there are several other dealers in the market. It may take more than just advertisements. While traditional television, radio and print advertising has been proven effective in the past, the same cannot be said with the continuous innovation in technology today.

Car dealers that understand this reality seek the help of lead generation companies. Through automotive lead generation, lead generation companies provide dealers with leads that are sure to purchase cars at once. They are the link between buyers and dealers. These companies do not necessarily have a physical office. Automotive lead generation is a type of marketing wherein inquiries from potential car buyers are solicited. Lead generation companies then screen these buyers to see who are qualified.

However, since lead generation is only the first step to making sales, the number and quality of leads matter greatly. Increasing sales means increasing the number of individuals who buy cars. Thus, it is a must to have quality leads as much as possible. Expert lead generation companies can deliver such like Approved Auto Leads. If they cannot deliver the number of leads a client car dealer wants, they only seek payment for what they can provide. For instance, a car dealer wants 400 leads but the automotive lead generation company can only provide 350 leads, they will only take payment for 350 leads. Even if the dealer did not get the desired number of leads, it can be assured that what they have are hot leads and are ready to purchase at once.

Other than number and quality, methods used in automotive lead generation is also another factor. Expert lead generation companies employ auto internet marketing to acquire more leads. They have partner websites which advertise client car dealers. They also advertise clients in several other websites. Search engine optimization (SEO) is also another effective method they use in automotive lead generation. When interested individuals use search engines to look for car dealers, those with the most advertisements get higher rankings. Individuals click on the links to websites that are on the top of the first page. When they have found what fits their needs, they provide their information and lead generation companies screen the potential buyers and endorse approved auto leads to corporate car vendors.

Indeed, lead generation companies greatly help in boosting the sales of car dealers. They give that extra push needed to turn interested buyers to decided buyers. However, there are two things that car dealers should remember. First, in order for lead generation companies to generate the highest number of quality leads, the dealer must have what customers look for. They must have a wide variety of options. Lead generation companies can only do so much if the dealer has a limited number of options for leads. Second, even though lead generation companies can provide corporate car vendors with several quality auto leads, it still depends on how the car dealer finishes the job to ensure a closed deal.

Non-exclusive and Exclusive Automotive Leads Which Leads Are Best?

Posted on: January 19th, 2012 by credit

Those in the automotive industry know how crucial leads are.  In a time when traditional advertising methods are no longer effective in generating revenue for auto dealerships, auto dealers rely on automotive leads to improve their profit margin.  It is a fact that the economy is currently weak, and that there are less people who are financially capable of buying cars at present that there was in the past.  The leads help auto dealers determine who these people are, and convince them to choose a vehicle from their respective inventories.  

The automotive leads that auto dealers can purchase from lead generation companies come in two types: non-exclusive and exclusive.  The choice of which type of lead to buy depends on the auto dealer.  However, it must be noted that one of the two is more profitable for auto dealers, and this is the exclusive variety.

Non-exclusive leads are also called shared leads for reason: these automotive leads are shared by many different auto dealers.  These leads are sold by lead generation companies to several clients, and the number of clients that would share the leads are determined by the location of the dealership and its requirements.  This means that two auto dealers that are located in the same area and have similar criteria vie to make an offer to the same set of potential customers. 

There are many auto dealers that buy non-exclusive leads because they are cheap.  Traditional marketing methods such as radio and television advertising can be costly, and buying shared auto leads prove to be a less expensive—not to mention more effective—way to find or attract potential customers.  While auto dealers do get to save money with the non-exclusive leads, they also suffer losses because of tight competition.  All the dealers that share the particular lead would all strive to make the first contact and close a deal.  Since only one dealer will emerge successful in this endeavor, all others would be left without a sale.  In the end, the dealer would have spent money on a lead that failed to bring in revenue.

The exclusive automotive leads are the best because they basically have a better chance of sales conversion.  The leads are called as such because access to the prospective car buyer is limited only to one auto dealer.  Because there is no competition, the possibility to closing a deal is much greater. 

It is important to note that exclusive leads are more pricey than the non-exclusive sort.  The price may be the reason some auto dealers purchase the non-exclusive variety instead.  Nonetheless, auto dealers must learn to invest their money on leads that can actually bring profit rather than waste money on those that do not.  Besides, the money they spend on the more expensive leads would be paid back if the leads all result in sales.  Therefore, auto dealers can expect a return on their investment.

Approved Auto Leads is one of the lead generation companies whose leads are not cheap, but can definitely boost an auto dealership’s sales.  The company, which has been in the industry for more than a decade, specializes in providing only exclusive and updated leads to auto dealerships.  For exclusive leads that really sell cars, Approved Auto Leads is the best place to go

Things to Remember When Closing A Deal

Posted on: January 16th, 2012 by credit

 

New Car leads

 

Lead generation companies can indeed provide quality new car sales leads–people who are really serious about purchasing a car– to its clients.  However, this would not fully happen if car dealers would not be able to do their part well.  Increasing the car dealer’s revenues is not just the lead generation company’s task.  In fact, it requires largely from the dealer’s part.  What then should car dealers do upon receiving the leads from a lead generation company?

Car dealers should call up their prospects immediately.  These leads are hot leads since they took the initiative to apply for the car dealer’s program.  Since they showed interest on the offer, they are most likely going to make a purchase.  Therefore, car dealers should take advantage of this by responding to their queries as fast as they could.  They can utilize auto-responders which can quickly send an email or text message to the lead to acknowledge the receipt of the application.

In making the call, car dealers should keep in mind that this is the part where they should be displaying a good impression.  They should train their sales representatives in this aspect as it can make or break a sale.  It is better to start with a warm and smart greeting.  The sales representative or car dealer do not have to make long speeches before getting to his or her point.  The truth is, the prospects do not want to hear anything else more than the offer.  So, car dealers should be sensitive to this and should start laying out the agenda right away. 

However, car dealers should not close deals over the phone.  The call only serves as a preliminary to the actual conversation.  The purpose of the call is to get to know the prospective customer first, especially his or her preferences in a vehicle.  In this way, the car dealer can prepare how to negotiate and win the deal when he or she meets with the prospective customer.

If the prospect would not give in to the offer right there and then, car dealers should not worry about it.  Although they are hot new car sales leads, they might have other concerns that hinder them from making a decision immediately.  Instead of worrying about this scenario, car dealers can ask about the prospect’s concerns.  Perhaps, adjustments that suit his or her needs can be made in the offer in order to close the deal.

Approved Auto Leads does not want its partners to lose income whenever new car sales leads do not turn into a sale.  That is why, we make sure  the lead provided are people who are really serious about buying a car.  It is now just for the car dealers to be diligent in pursuing the leads.

Car Finance Leads and a Helpful Lead Generation Company

Posted on: January 16th, 2012 by credit

Lead generation companies have proven themselves to be helpful in improving the sales of car dealerships and other businesses.  However, not all lead generation companies are actually helpful.  Car dealers would still have to select which ones work well.  For car dealers who would be availing of the services of a lead generation company for the first time, it is important that they choose the best.  Some of the things to consider are as follows:

Price is important in evaluating a helpful lead company.  Most of the time, these companies have a pay per lead payment scheme which makes it for car dealers to be cost effective.  However, they should make sure that with the price per lead, they would be making more sales than purchase.  This could be ensured by checking the conversion rates.  Car dealers should stay away from companies that offer cheap leads with low conversion rate.  They should rather pay more for expensive leads but with high conversion rate.

Car dealers should also ensure the credibility and experience of the lead company in the industry.  Although there are some good new lead companies that perform well, those which have experience already can still be more trusted.  Car dealers can do a little research on the company’s background and previous performances.  They can read reviews, forum discussions, or ask around for the best option.

Lead companies should have return and refund policies for the bad car finance leads.  Car dealers should make sure that the company they are eyeing for has these policies so that they can have a refund for the leads that are not useful anymore.  There are also other fees and contract terms that car dealers should check out and understand before finalizing the partnership with them.

Helpful lead companies are able to generate quality car finance leads.  Car dealers can ensure this by enquiring about the company’s lead generation techniques and systems.  This means that car dealers should also know something about these things.  A lead company should be able to perform lead generation techniques well and properly.  This makes the generation of good quality leads.  Otherwise, they would just attract leads who are not really interested in buying a car.

Approved Auto Leads makes sure that its customers get the quality leads that they need.  It sells them car finance leads that also sell cars.  It made itself an expert in new ways of automotive marketing such as lead generation techniques in the Internet.

 
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