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Using Automotive Live Chat to Generate an Automotive Lead

Posted on: May 30th, 2012 by credit

The success of an auto dealership is based on its sales and how many vehicles it sells. Getting people to buy cars is difficult, especially with the shaky economy these days. A lot of people are clinging to their hard-earned money and they are not willing to part with it on a whim. One tool that can help auto dealers meet their sales quota is to look for interested buyers through the use of an automotive lead.

Automotive leads are collected data from different individuals who have shown interest in buying a car in the past or in the present. These leads can also show statistics on prospective buyers such as their age, gender, where they live and how much they earn. An automotive lead is beneficial to the car dealership because they can adapt their marketing strategies to a specific target market to entice the people in that target market to buy cars. They can also send emails, brochures and newsletters to these people to inform them of new vehicles and other products and services they have in their lineup.

Some car dealerships hire companies that provide lead generator services but if they are looking for a cost-effective way to do it, they can choose to do it themselves by utilizing their own websites. To do this, they should invest in a good automotive live chat software that can be installed on their website. Automotive live chat allows dealerships to interact directly to the people visiting their website. Most of the time, when a person visits an auto dealership website, he or she is looking for a car to buy, or is interested in buying one in the near future. Having live chat saves time on the visitor’s part because he or she can forgo looking at numerous web pages just to get the information he or she needs. The information gathered during the interaction can be used to close the sale if the customer physically visits the dealership.

An automotive lead gathered directly from the dealership’s website has better chances in being converted into a sale. Dealerships will no longer have to outsource their leads from third-party lead companies and there is also no danger of being given a bogus or useless lead. This method of lead generator has been proven to be successful in increasing the dealership’s sales quota. The dealership also earns brownie points because they are bringing their customer service into a whole new level. Not only have they closed a sale, they also gained a loyal customer.

Can You Still Use Direct Mail to Generate Car Sales Leads?

Posted on: May 29th, 2012 by credit

Although direct mail marketing is considered one of the traditional lead generation techniques, it still proves to be effective in generating car sales leads in this Internet-dominated age of marketing. In fact, one of the industries it’s serving well is the automotive industry.

There are two main components of direct mail marketing that can make or break your campaign. These are the direct mail piece and the mailing list. In other words, the piece of paper that contains your offer and your target market are crucial in making your direct mail campaign successful.

Your direct mail piece can be easy to create. You can hire a direct mail company to do everything for you—from creating the pieces to sending them. You can also choose to design the pieces and write the content on your own. In any event, make sure that your pieces, which serve as your medium in spreading the word about your dealership, are attention-grabbing, interesting, relevant, and valuable.

There are some things to consider in order to do that. One is the form. Mail pieces can come as postcards, letters, flyers, invitations, and the like. Remember that the form of your direct mail piece affects the response rate of your prospects. Another thing to consider is your offer. Is your offer competitive enough for your prospects to take notice of? Is it worth their time and attention? Make sure that your offer is compelling enough to convert your prospects into car sales leads. Don’t waste your money on printing direct mailers that carry dull offers. Your mail pieces should not also be just ads. Make it valuable. Include some helpful information. Add also a personal touch to catch your prospect’s attention.

The other component of direct mail marketing, the mailing list, is also as important as your direct mail piece. You can buy a mailing list or keep your own, but in any way, make sure that you are targeting the right people. To have an effective and highly targeted direct mail marketing campaign, narrow down your list of prospects so that you will only mail interested and capable potential car buyers. Create customer profiles and make sure that your offer is relevant to their needs, interests, and lifestyle. Otherwise, they would just junk your mail.

Getting your prospects read your mail is not enough for your campaign to be declared as successful. Follow-up is also an important aspect of direct mail marketing. Send them emails or make some phone calls. Direct mail marketing is a long-term campaign that doesn’t immediately yield impressive results after one mailing. In order to effectively generate car sales leads through direct mail marketing, keep the things discussed above in mind.

Automotive Finance Options Are Also Your Sales Opportunities

Posted on: May 27th, 2012 by credit

A car nowadays is a need more than a luxury and that is why, people are sometimes desperate to own one. However, not everyone can purchase a car outright in cash. Given the economic condition across the globe today, many are struggling to gather enough financial resources to buy expensive goods as cars. In this case, automotive financing becomes necessary to make it possible for someone without enough cash to get behind the wheel. There are many automotive finance companies that are willing to extend a hand to such borrowers. The available payment options for them become now your chances to increase your sales.

One automotive finance source is car dealers. Financing through car dealers can be quick and easy. However, just when borrowers think car dealers are their best friends, they’re really not. Moreover, they offer low automotive finance rates for the car but other costs and hidden charges will surprise them right after they agree on the deal. Car dealers can convince borrowers to take their offer with a good sales pitch but it is always best to compare rates before settling with an offer.

If a borrowers wants to take a financing deal without pressure from a dealer’s sales pitch, then a bank would be a friendlier financing institution to go to. Banks can help borrowers get the best option and give them lower interest rates because they don’t want another client running away from credit debt. Aside from offering automotive financing, banks are also often partnered with insurance companies.

Meanwhile, private loan companies can be sharks. They can lend money in as fast as 15 minutes and surprise borrowers with high interest rates and huge loan amounts which their current employment salary would not suffice. Good loan companies help borrowers make sound decisions and offer them competitive rates.

The credit history is one of the most important aspects of automotive finance planning because it directly influences the borrower’s power in getting an auto loan. A good credit history determines how much he or she can borrow from a bank or a lending company and his or her overall qualification for the loan. A bad credit can lower his or her chances of getting a loan; that’s why, people would rather pay in cash as much as possible.

Knowing these payment options for car buyers is an advantage for you as a car dealer as these are also your opportunities to generate more leads and sales. Knowing what car buyers are looking for and getting hold of their information give you a competitive edge in the industry. Approved Auto Leads has been a lead generation company for almost 10 years now and knows well how to effectively generate quality leads for its clients.


Why Auto Loan Leads are a Good Investment

Posted on: May 25th, 2012 by credit

Generating leads on your own or buying them from a third party is not cheap for dealerships. However, investing in auto loan leads is bankable. The key to gaining more profit from these leads is being able to choose the right lead generation techniques or marketing strategies to use. Today, a lot of dealers have been maximizing the internet to generate leads and rise above the competition in the automotive industry. You, as well, need to participate competitively in the competition by having a brilliant mind in choosing and employing effective marketing strategies to generate quality leads.

The seemingly most influential marketing strategy now is social media marketing. A lot of people are active in social media sites and a number of them could be your prospective customers. Social networking sites like Facebook, Twitter, and LinkedIn are great platforms for you to execute lead generation techniques and acquire many auto loan leads. There are two main reasons why you should go social. One is because your competitors have done so already and you will be missing out on a lot if you don’t, and second, millions of your prospective customers are there.

Another effective strategy is video marketing. Generally speaking, people are visual, that is, they get more attracted to a specific product or service if the promotion is backed with visually pleasing and moving illustrations. Such visual aids redirect the information to people faster and make it easier for them to understand that message. In other words, visuals allow you to communicate to your prospects more easily. You can post your promotional videos on your blogs, dealership websites, and social media pages.

Search engine optimization or SEO is also an effective strategy in generating auto loan leads. Its goal is to improve your website’s visibility in the world wide web by making its rank in search engine results pages high. The higher the rank of your website, the more visitors it’ll have. SEO involves providing quality and useful content for your website or blogs. There are two important things to remember when doing this technique: keyword and information. SEO becomes effective if you use the right keywords for your website content. Moreover, you will be able to keep on driving traffic to your website if you provide your visitors with helpful information.

Admittedly, working these strategies out or having a third party like Approved Auto Leads do them is costly for a business like yours. However, as has also been pointed out, auto loan leads are a good investment as they could also make up the bulk of your sales. Therefore, don’t hesitate to invest time and money in finding and converting them into sales.


How Dealership Auto Leads Help Both Dealers and Car Buyers

Posted on: May 24th, 2012 by credit

Owning a car is one of the things that one really wants to achieve in life. However, it is not that easy to get behind the wheel of your own car. You need to work hard to save enough cash to buy one, which would take years. However, there is a way for people to be able to buy a car even if they don’t have enough cash yet—taking a car loan.

In a nutshell, car loans can help you buy that Tuner or SUV that you have always been dreaming of, for example, by letting you purchase it in installments rather than in one-time payment. This gives you the chance to drive your very own car without paying it in full. Car loans are really advantageous for car buyers like you. However, you have to meet the requirements such as a relatively high annual income, a good credit history, and the down payment to get approved for one. Unfortunately, some people fall short of fulfilling these requirements, and with the economy as it is, availing car loans makes it even more difficult for these people.

If buying a car and availing loans for a car are difficult, so is being a car dealer. With a fewer number of people having the capability and resources to purchase cars, many car dealers find it hard to meet their sales quota. This is where dealership auto leads come in handy.

Dealership auto leads contain a list of prospective customers interested in buying a car or availing a car loan. From there, car dealers can offer these people special finances to help them buy cars, which in turn help dealers meet their quota.

Dealership auto leads are honey-pots for buyers who want to buy a car through loans but can’t fulfill their requirements because it can help them in many ways. If they are successful in catching a car dealer’s attention, they can talk with them about ways that can mutually benefit the both of them. For example, the car dealer could say, “I will acquire a car loan in my name for you so you can pay at a lower price, but you need to pay at 10% interest”. This makes it easier for buyers and beneficial for dealers in the long run. Moreover, car buyers can also refer the dealership to their friends or relatives, which would mean higher income for the dealer.

Dealership auto leads are very helpful to both car buyers and dealers. A single transaction from these two parties can actually boost the current status of the car industry and of the economy. It can also make owning a car an easier dream to fulfill.

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