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Social NOT-working: “Why Does Social Media Seem Not to Work for Me?”

Posted on: September 12th, 2012 by credit

Have you ever asked yourself this question or did one of your marketing staffs pop it in a meeting? Almost all dealerships have gone social but not all are experiencing success with it. Why? One reason for failure is committing lots of mistakes. Social media marketing is not that easy and learning how to use its power effectively requires ample time. Learn from the following social media mistakes.

No one knows you have gone social.

This is sad. You went social because you want to keep pace with the competition—dealerships and car shoppers have gone social—but you are not getting any attention because practically, no one knows you have gone social. If you have decided to take a new marketing endeavor for your dealership, let the people where you are or where you can be found. By adding social media buttons to your blog posts and dealership website, or telling people through your TV or radio commercials to visit your social media pages, you are already announcing your existence in social networking sites. Unfortunately, many dealers forget to do this.

You have a wrong purpose for a good content.

It’s true that it is important to produce good content in social media marketing. Good content is to inform, help and attract prospects and to generate dealership leads. But it should never be the main purpose of content to sell. The goal really is to collect information from prospects and then work on

turning them into sales. Take note that conversion takes place outside the social media work. How then will you be able to make your content generate dealership leads for you? Be an expert in using calls to action. These are devices that tell your prospects what to do next. Strong calls to action exhibit urgency, clarity, and precision.

You have abandoned traditional marketing.

If you are serious about getting more dealership leads, do not abandon your traditional lead generation strategies. Know that not all potential car buyers and your customers are on social networking sites. Therefore, you still need to work your traditional lead generation system in order to acquire more leads. Otherwise, you are missing out on a lot of opportunities.

SEO is uninvited.

In case you haven’t realized it yet, social media marketing and search engine optimization (SEO) complement each other. Your social media marketing efforts would not be totally successful without employing some SEO techniques with it. SEO is the most encompassing Internet marketing strategy. Thus, your social media content still has to be keyword-based so you will drive more traffic. Without SEO, it will be almost impossible, especially for small dealerships, to gain popularity in the social media sphere.

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