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Landing Page for Dealers: How to Make It Work

Posted on: September 13th, 2012 by credit

Landing pages are essential in lead conversion process. If you are having problems converting your car sale leads into sales, then you might want to check up on your landing pages to see if they are really working. Here are some tips provided by experts on how to make your landing pages work:

Clear calls to action. A call to action is a must in a landing page. It tells the prospect what he or she should do. Calls to action must be clear and simple. Avoid crowding your page with calls to action because in this way, you will confuse your prospect. Tell them to do only one thing and make them focus on that. Be creative and wise in making your calls to action attractive and compelling. They must be located above the fold of the page.

Consistency in promises. It is a poor marketing practice to be inconsistent with what you say. Make sure that the promise you gave on the first page is also the same promise that will appear on the landing page.

Gather data. Depending on the type of product or service you are promoting, the form may not always be necessary in a landing page. However, for dealerships, it is important that you are able to collect information from visitors who wind up in your landing page. From here, you can work on these car sale leads and convert them into sales since you already have their contact details.

Do not be annoying and stay simple. Simplicity is a great principle in creating landing pages. Your landing page does not have to be grand in order to capture more car sale leads. Most of the time, too much content in a landing page shoos prospects away. If your landing page goes with a background music, make sure that it is not going to be disturbing. For example, if a car shopper is in his or her office and he or she landed on your page which automatically plays a loud music, he or she will be forced to shut the window down. Do not also overdo images. Images and videos do make a page more creative and visually appealing. However, be careful not to make your page overly ornate with large or irrelevant images. Lastly, never ever make your landing pages as popups. Popups totally turn prospects off.

Show your brand. Do not forget to put your brand in your landing page. Make sure it has your dealership’s logo. You can also make the color scheme of your landing page conform to that of your logo or the car makes you are selling. However, you cannot do any more branding than this. The landing page is just a place where your prospects drop-by and not a website where you have to make your prospects stay longer. Spare the marketing and sales speech for the more appropriate opportunities.

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