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Get Real Leads by Showing Real People

Posted on: September 3rd, 2012 by credit

With today’s trend in marketing dealerships, generating sales leads, and even closing sales, the internet has been playing a vital role. Aside from being rapid in sharing information, the internet also features anonymity, the state of being unknown. Dealers can always hide their real names behind an alias and some of them event tell their salespeople to do the same. They communicate with an automotive sales lead without a real name and a real face. Sounds cool, isn’t it? Keeping it this way may work fine in some dealerships. However, there are already many cases where showing online car shoppers the real people behind a dealership attracts more prospects and closes more sales. If you want to rev up your automotive sales lead acquisition and conversion, start showing your prospects real faces.

Engage in conversations. This is a basic in social media marketing. Social media is all about interaction and conversations. Check your social media channels regularly and post videos, photos, and any relevant and interesting content. Answer your followers’ or fans’ questions, reply to comments, or join in discussions. Stay active in your social media channels and keep them lively. Make sure that they are always interactive.

Post real photos. Your prospects would trust your dealership more if they see that there are real things happening in your dealership. Post photos of your events, staffs, and even of yourself. You can also share photos of happy car buyers or winners of your promos. Moreover, you and your sales people should also show your real faces on your social media channels by making your own photos your profile pictures. This way, your followers would know that they are interacting with real people.

Focus on building reputation and relationship than attracting more leads and making more sales. As has been pointed out earlier, keep in mind that social media is primarily for interaction. Therefore, concentrate on establishing your dealership’s brand as credible and reputable. Work also on building rapport with your prospects and existing customers. If you focus too much on sales, you would either lose more leads or fail in your automotive sales lead generation efforts through your social media channels.

Showing your audience online that your dealership is indeed made up of real people impacts how they look at your dealership. Believe it or not, it does so much for your reputation, gaining more trust from potential car buyers. It also helps foster customer loyalty by keeping your customers updated with the affairs in your dealership and developing a stronger relationship with them. Making your social media presence automated may indeed save you a lot of time and energy. However, ponder on the cons of this decision and weigh them against the benefits of going manual and real.

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