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What Your Dealer Chat Must Have

Posted on: August 2nd, 2012 by credit

A dealer chat is an internet lead generation method that has proven itself to yield promising results for dealerships. You just need your sales people to stay online and be always ready to answer queries from online car shoppers. To maximize the potential of this effective lead generation technique, consider the following must-haves to more fruitfully generate automobile leads.

Online Salespeople

As has been mentioned, your sales people must always be online. There must always be someone logged on to answer the queries that will be coming in. Otherwise, the lead would feel like entering an empty dealership. The problem with this is that when automobile leads have no one to talk to, they would proceed checking out their other options. That is why, it is important that you have as many sales people as possible to stay online for incoming queries from your potential customers. Your sales staffs can also use a mobile version of the dealer chat software so they can receive and reply to incoming queries in their smartphones anytime, anywhere.

Real People

Prospects feel better about a dealership when they know that they are talking to the real dealer or sales people online and not just to some computer-operated responder. How would you show your prospects that they are talking to real people? Ask your sales staff to use their real photo and name when they talk chat with online car shoppers. Moreover, this also makes it easier for your sales staff to build rapport with prospects. It will also help prospects identify the salesperson they are talking with online when they visit the dealership.

Skilled Salespeople

Train your sales team on how to communicate well with prospects. Dealer chat is like telemarketing, except that the challenge is how you can sound friendly and kind. That’s easy to do over the phone but it is a challenge on typewritten words. In addition, each sales person must be knowledgeable about your products and services. They should be able to answer common questions that a car shopper would ask about a certain car model or service. Also, make sure that your salespeople maintain a lively atmosphere online and even in your dealership.

Excellent Service Provider

It is ideal for small dealerships that only have few people to outsource a BDC department to handle internet leads. Some lead generation companies like Approved Auto Leads provide BDC services for dealerships as well as call center trainings. However, make sure that you only hire a legitimate, professional and experienced provider.

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