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Mobile Marketing: Things Car Dealers Must Remember

Posted on: August 29th, 2012 by credit

As technology continues to advance, car dealers should never be left behind from the newest techniques being used in generating leads for car dealerships. In 2011, about 15% of more than 5 billion phone users in the U.S. are smartphone users. Moreover, a research group found that the mobile advertising and marketing sector expanded to more than 50% in 2011, making it the fastest-growing sector of the year. Indeed, mobile marketing is growing and is becoming more effective.

However, not all dealers are successful with their mobile marketing efforts. The reason is simple: They are not doing it right. There is something wrong with the way they use the power of the medium or it could also be their strategy that is defective. In any case, here are some important things that dealers must remember when doing mobile marketing for their dealerships:

Purpose. Mobile marketing has more than a couple of functions. Dealers can use it to make their service more accessible and convenient for their customers, allowing them to easily set appointments with them when they need repairs or tune-up. Dealers can also send their car shoppers bits of information like quick tips, links to the latest car reviews, and the like. And lastly, mobile marketing for dealerships is mainly for promotions, but dealers should be careful not to overdo it.

Mobile Website. Having a mobile website is a must. Dealership websites must be accessible in a car shopper’s mobile device so dealers can increase their chances of acquiring more sales. Dealers do not have to make their mobile sites grand. They can just keep it simple as long as it provides the information and details that a mobile car shopper needs to know. Dealers have to also ensure the compatibility of the mobile version of their dealership site.

QR Codes. Quick response codes function like bar codes except that they contain URLs. QR codes are deemed by many as the easiest way now for dealers to promote their mobile sites and attract more leads for car dealerships. Dealers can include QR codes in their posters, direct mails, tarps, and the like to allow anyone interested to check out their website. According to a recent study, QR codes scans expanded to 300% in 2011 compared with the previous year.

Ethics. Last, but definitely not the least, dealers must consider some factors in sending messages to car shoppers. One is how they use the language. They must be careful to use simple and decent words even if they are creative with their text message. Another is the time of the day the y send messages. Dealers should not send messages in odd hours and days unless necessary. Finally, car shoppers must given the option to request the dealership to stop sending messages to them.

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