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Blogging? Yes, It Generates Leads

Posted on: August 10th, 2012 by credit

In general, blogging is the modern way to write journals now. People, especially teens, write about and post on their blogs their thoughts, ideas, experiences, feelings, and other things. However, for businesses, blogging is a marketing or lead generation strategy and it has been increasingly valued by businesses.

Why Dealers Should Blog

Something to think about: If your competitors blog and they have been experiencing great results from that particular effort alone, wouldn’t you feel the pressure to keep pace? Broadly speaking, blogging has been thriving as a lead generation technique. Here are some convincing facts:

According to the 2012 State of Inbound Marketing Report by HubSpot, inbound marketing, which includes blogging, cost 61% lower than outbound marketing. Blogs is indicated as the least costly lead source. The report also said that businesses have been allocating more funds for inbound marketing (12 percentage points higher than the average budget allocated for outbound marketing) since last year. These mean that businesses are getting more inclined to inbound marketing, perceiving blogs as the most cost-effective lead source.

The report also showed that 60% of the businesses surveyed are posting on their blogs at least weekly. The results of the report imply that the more frequent you blog, the more customers you’ll acquire. In a separate study by the same group, businesses that are blogging at least 20 times a month have driven traffic 5 times more. Those who posted a total of over 200 articles on their blogs got more leads (about 3.5 times) more than those who only have lower than 20 blog posts.

The study also found that companies deem their blogs as crucial to their businesses. Company blogs are also more valued now, with 8 percentage points difference from the results of the same study three years ago.

How Dealers Should Blog

Given the facts above, be reminded that the success in blogging does not come overnight. You need to be patient and diligent in your campaign before you finally see the results. Remember also that the two main products a dealership offers are vehicles and auto financing. There has been a shift in car shoppers’ behavior: They are more dependent on auto loans now to purchase a car. Thus, it isn’t that hard to find auto loan leads now. However, attracting them and turning them into sales are more challenging.

In automotive blogging, provide only unique (not copies from other websites), fresh (new content as often as daily), and helpful content. You can write about news, tips, related reports or studies, vehicle reviews, and other helpful information to catch the interest of online car shoppers. Use strategic keywords in your articles. By using a keyword research tool, find out what related keywords are most searched by internet users. Use these keywords in your articles so they will drive traffic and attract more auto loan leads.

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