Admit it. You cannot do everything that needs to be done to run your dealership successfully: lead generation, lead management, and automotive dealership marketing. Moreover, you cannot also be the expert in all three aspects. Automotive dealership marketing comprises of various strategies and techniques that need to be carried out across various platforms. This really sounds like laborious. Thus, you would always be needing help from marketing companies or advertising agencies to execute your marketing plans.
However, you should realize that hiring one is going to be a crucial decision. The company that you will be working with will be your partner in pursuing success for your dealership. Moreover, marketing is where all lead generation and management efforts start. Therefore, you need to make a careful and wise selection of your marketing partner. Here are some tips in finding a good one.
Expertise. One of the major factors that could make or break your decision in settling for an ad agency is the expertise. Since you are a dealership, the company must be well-versed in consumer advertising. You should also ask them about what medium are they expert in. If they are still traditional, you can consider looking for more unconventional marketing companies. However, it would be great to choose a company that knows how to work well with both traditional and new marketing strategies.
Experience. Although this does not entirely speak for a company’s performance, it is still better to work with a company with enough experience in automotive dealership marketing, using the medium that you prefer, and working in the kind of marketing style that you want. You can ask around for recommendations or ask for references from the company to learn more about their track record.
Measures. Ask the company how do they carry out their marketing plans for their clients and measure the results for them. Do they have the right meters? Also, ask them about their rates and always try to negotiate for a lower charge. If a company really charges too high for you, do not compromise your budget and look for a more affordable one.
Before you even begin calling up ad agencies, make sure that you are clear about your target market, the message you want to put across, your budget, and objectives. In the process of selecting a company, call up at least 3 companies and compare their prices. As has been pointed out, do not resort in compromising your budget for a marketing service that is beyond your means.Tags: auto marketing, automotive dealership marketing, dealership marketing