Search engine optimization is the process of enhancing the visibility of your website in the search engine results pages so it will drive more traffic. SEO is not an easy task for dealerships and for other businesses as well. It requires constant work and monitoring. If you are already satisfied with the results your SEO techniques are currently yielding for your dealership, you might still want to raise the bar and try other techniques to generate and close more dealer leads.
Testimonials are statements from your previous and existing customers affirming your dealership’s products, sales staffs, or services. A good thing about having testimonials in your dealership website is they add credibility to both the website, which makes search engines notice it more, and to your dealership. They encourage your prospects to check your dealership out or even buy from you, somehow working as calls to action. Publish real testimonials in your dealership website. Genuine testimonials will work best.
One of the main purposes of your dealership website is to provide information. Aside from providing tips and news, another way to provide information is making a frequently asked questions or FAQs page in your dealership website. This should include questions that a car shopper would most likely ask a dealer. Provide short, helpful, and honest answers to these questions. Having FAQs page will drive more traffic to your site. It will cause your website to appear more in search engine results pages as car shoppers key in those questions in search engines.
Wikipedia defines infographics as visual representations of information, data, or knowledge which help communicate concepts by using symbols to process information. Infographics are attractive, easy to understand, presents immediate information, and are more pleasant to read. Having them in your articles or blog posts helps your website to drive more traffic. Psychologically speaking, some people are not very fond of reading texts but you can catch their attention through visuals.
There are two ways of guest blogging: One is having experts write for your website and the other is writing for others. You can gain more traffic in either way. In having people outside your company write for you, you can get content without exhausting your resources and you don’t also have to hire more employees for the work. On the other hand, writing or providing content for others gets you more exposure and more diverse audience and allows you to make those content link back to your dealership website thus, driving more traffic.
SEO is a basic and effective internet marketing strategy in generating dealer leads. Don’t be complacent with what you know about it now. Explore new ideas and opportunities to make your dealership more profitable.Tags: auto dealer leads, car dealer leads, dealer leads, dealership leads