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Automotive Mobile Marketing: Where to Start?

Posted on: July 25th, 2012 by credit

You don’t need statistics to know that mobile phones have become necessities for most people now. People bring their mobile phones with them anywhere they go. Some can even access the internet through their smartphones. So, why not reach out to potential car buyers through their mobile phones? If you are planning to start your automotive mobile marketing campaign to acquire more automotive dealer leads, here’s a quick overview.

SMS (Short Message Service)

SMS, or what we refer to as text messaging, is deemed as the easiest way to communicate with prospects. It is also more cost-effective than direct mail marketing. You can also send a message to potential customers worldwide. Through text messages, you can promote your dealership, announce your upcoming sales events and webinars, communicate more calls to action, and inform potential customers about promos and special offers in a quick and brief manner.

MMS (Multimedia Messaging Service)

As the name suggests, MMS does not only include text but also music or sounds, videos, and photos. Dealership messages sent as MMS encourage participation, interaction, and engagement with prospects more. MMS has become more popular since mobile phones with color screens were released in the market. Today, with the popularity of smartphone use, MMS is more possible.

Mobile Websites

As mentioned earlier, many mobile subscribers access the internet through their smartphones. This is a great opportunity for dealers to bring their dealership websites to more potential customers by making them available on mobile phones. However, mobile phones have limitations; like your dealership website might not be compatible for viewing in mobile phones. Therefore, you need to create a mobile version of your website to make it accessible to mobile users. In creating a mobile version, use smaller pages, simpler web page designs, and provide information briefly.

QR Codes

QR codes or quick response codes are 2D bar codes that when scanned by a camera of a smartphone, the user will be taken to a landing page. This is an easy way for dealers to communicate to potential customers and acquire more automotive dealer leads as QR codes can reach both offline and online prospects. QR codes can be attached to business cards, direct mails, posters, web pages, coupons, and the like.

Mobile marketing can be used both for sales and service purposes. Dealers can sell their car models and services through promotions and special offers communicated through one of the mobile marketing forms mentioned above. In the same way, they can also cater to their existing customers by responding to their requests for service and setting appointments through text messaging.

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