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Auto Internet Marketing 101: Building Your Dealership Website

Posted on: July 6th, 2012 by credit

A recent study by J.D. Power and Associates showed that 77% of new car buyers use the Internet to shop for cars. This example tells you that although there are still car shoppers visiting dealerships, a massive number have already been shopping online. Moreover, your competitors are also online. These are the reasons why you should establish your online presence by building your dealership website—the first step in pulling off effective auto internet marketing.

Basics

Your dealership website should adhere to the general standards of building a good website that attracts prospects. You can hire a good web designer to build an attractive yet simple website for you. Moreover, the navigation should also be simple and easy to use. Don’t give visitors too much links before they get to the page they want to see. Make it simple. Make sure also that the navigation or menu appears on every page.

Content

The content of your website is integral in making your website profitable. Car shoppers don’t just go to dealership websites to see cars. They are looking for something and your website should have what they need. Provide helpful information like tips, resources, car reviews, and news that will meet your prospects’ needs. In this way, you would build an image of credibility and trust for your dealership.

Aside from substantial information, you should also have your digital showroom or inventory page. Your digital showroom must be comprehensive and interactive. Make sure that you include the pricing, specifications, and features of all car models available in your lot. Multiple photos of each car model also play an important role in turning your visitors into leads.

Pages

The basic dealership website pages are the Index or Home page, About Us, Contact Us, Testimonials, FAQs, Services, and a page of your staff’s profiles. Do not forget to always have calls to action, which lead visitors to sign your form or send a query, in each page. Also, it is a good idea to have your special offers and promos flashed on your home page. Utilize all kinds of content such as photos, videos, and graphics whenever appropriate.

Marketing

When all is set for your dealership website, it’s time now to tell online car shoppers that your dealership exists in the world wide web. Use auto internet marketing strategies to do that. A popular and effective strategy used in almost all industries is search engine optimization or SEO. This is used to make your website appear as one of the top results in search engines so it will drive more traffic. Some techniques used are link building, web directory listing, and blogging with keyword-rich articles.

Remember that your dealership website is no less important than your on-site dealership. Take auto internet marketing seriously and it will generate more leads, and eventually, more sales for you.

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