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3 Important Lead Generation Techniques Every Car Dealer Should Use

Posted on: July 24th, 2012 by credit

If you have been keeping yourself abreast with the latest trends in the automotive industry, you should notice that trends, such as in car shoppers’ behavior, dealership marketing, car sales, and auto lending, have been shifting more frequently than before. These trends dictate how dealers like you should now generate car leads and convert them into sales. Based also on those trends, the following lead generation strategies now seem necessary for every car dealer to use.

SEO

Search engine optimization or SEO is the process of improving the visibility of a website in the world wide web by driving traffic to it using various techniques. Creating a dealership website is the first step to start with SEO dealership marketing. Your dealership website serves as the counterpart of and is equally important as your on-site dealership. The reason why there is a need for dealerships to be online is competitors and potential customers are already online.

One of the important skills in SEO marketing is keyword research. Through the help of a software or online tools, you can find out what keywords relevant to your website are most searched. These are the keywords that you should use in your content so that search engines will detect your content as relevant to the search.

Speaking of content, you also drive traffic to your website through blogs or by providing online car shoppers with helpful content. Some helpful information are car reviews, tips and advice, and news. They create for your dealership an image of trust and credibility.

Social Media

Social media has become a popular lead generation platform as it spreads information rapidly while reaching millions of recipients. However, social media experts have spoken warnings for dealers not to use social media too much to sell their products but to interact with prospects instead. Social networking sites were basically created for interaction and dealers can take advantage of that to reach prospects and foster customer loyalty.

You can generate car leads through social media marketing efforts by regularly posting updates on your page or account. You can start building relationships by simply replying to comments and messages. Share also interesting photos, like photos of happy car buyers in your dealership, and videos.

Mobile Marketing

Mobile marketing is gaining popularity now as it seems to be the easiest way to reach potential car buyers because people always carry with them their mobile phones wherever they go. Mobile marketing can be in a form of SMS or text messaging, mobile websites, applications, multimedia messaging or MMS, and quick response or QR codes. Text messaging is cheaper than direct mail marketing. Also, in a recent study, more than 30% prefer offers communicated through text messages. Although this type of marketing is yet to be further studies and developed, surveys have already shown that car shoppers are not just online but also on mobile.

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