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Using PPC in Generating More Automotive Leads

Posted on: June 1st, 2012 by credit

PPC or pay-per-click marketing is an internet marketing strategy that aims to drive traffic to a website by publishing ads in websites and search engine results pages. From the name itself, pay-per-click, advertisers here pay publishers for every click that their ads get. In other words, advertisers pay for their website’s traffic. The cost per click is sometimes at a flat rate or bid-based. Like search engine optimization or SEO, keywords are also important in PPC marketing. Advertisers should use keywords in their ads that are relevant to their prospects’ behavior and needs.

PPC marketing is proven to be one of the most effective internet marketing strategies. It indeed drives traffic to a website and generates leads for businesses. This is also true with car dealerships. Many dealers now have been investing in paying traffic for their dealership websites by displaying PPC ads.

To effectively generate automotive leads through PPC marketing, dealers not only have to know the right keywords to use but should also be able to create compelling text. Do not just advertise your dealership website by putting up ads. Make your ad trigger your prospects to click on it by engaging them. How would you do that? Create a compelling text. Remember that PPC ads are just like snippets which occupy little space in websites and search engine results pages. Thus, you can only tell so much to your prospects so tell them immediately what they need to do.

PPC marketing is like inviting someone to come over at your place. Once your guest agrees to visit you at home, you would want your house to be at its best, wouldn’t you? In the same way, if you are successful with creating a compelling text and making your prospects click on your ad, welcome them with a pleasant landing page. Displaying an ad that captures prospects is not the end of your PPC marketing campaign. Keep them and convert them into sales by creating a competent landing page. Therefore, put effort in creating and designing your landing page to successfully convert automotive leads into sales. Make them do another thing that is, to purchase from your dealership.

Indeed, PPC marketing is an effective lead generation technique for your dealership. If you are hiring the services of a lead generation company, like Approved Auto Leads, to generate leads for you, make sure that they are also knowledgeable in this kind of marketing strategy which not only promotes your dealership but also captures prospects.

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