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Generate More Car Sales Leads by Driving Traffic to Your Site at Low Cost

Posted on: March 20th, 2012 by credit

Search engine optimization or SEO techniques are supposed to make the website more visible in the search results to drive more traffic to the site.  However, this is not an easy task to accomplish and may even cost car dealers a lot.  If you are just starting to compete in the online automotive industry, consider employing the following low cost and free SEO techniques to drive traffic to your website and generate more car sales leads.

Web directories are depositories of websites arranged according to categories.  Some visitors go to these sites to conveniently find what they are looking for.  You should have your site listed in directories.  There are free and paid listings.  You can start with free listings first and see what happens.  When submitting your site to directories, always remember to supply all the required information and then place your site under the appropriate category.

Putting up a blog is also not expensive and there are also free blog providers.  You can start by posting articles about any topics relevant to automotives.  You can be creative by putting some videos and photos on your blog to make it more appealing to visitors.  Also make it simple and reader-friendly by employing a good layout and a nice theme.  Blogs should be maintained by regularly posting new articles.  To keep the blog alive, it should be maintained by regularly posting new articles.  It is also important that the articles are fresh so visitors always have something new to read.  The blog can generate car sales leads if visitors can find compelling and helpful information in it.

You can also try promoting your site in social networking sites like Facebook, Twittter and LinkedIn.  All you have to do is create an account and create a page for your dealership  By doing this, you are enabling people to interact with you and learn more about your offers.  This also gains you more exposure and opportunities to reach out to car sales leads.

Participating in forums can also drive traffic to your site.  However, this should be done carefully as there are many forums which could ban you if they detected you as spam.  To avoid this, keep your comments relevant and make them genuine and intelligent.  It is too obvious if you will immediately direct the conversation to your dealership or mention the dealership name.  Forums with strict policies consider these actions as spam already.  However, since you are talking to real people, you can possibly turn them into leads and eventually into sales if you have earned their trust and were able to convince them to try your offer.  You can earn their trust by sounding like an expert.

As a beginner, you should understand that you will not immediately see the results of your SEO efforts because it will really take time.  However, you should still monitor the traffic driven to your website and the progress of your efforts.

 

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