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Archive for March, 2012

What Kind of Auto Leads Should Car Dealers Purchase?

Posted on: March 28th, 2012 by credit

Car dealers buy purchase auto leads to help them rev up their production and increase their sales.  However, this will only be possible if car dealers are buying the right kind of leads from a good lead generation company.  They should make sure that they only purchase quality leads.  Quality spells for car leads that converts into sales and are exclusive, fast and verified.  These are the characteristics that car dealers should look for in car leads before purchasing them from a lead provider.

Quality car leads converts into sales.  Car dealers can ensure this by buying leads with high conversion rate.  Although these may cost more than leads with low conversion rate, these will surely contribute to the growth of a car dealer’s sales.  Car dealers should always go for high-converting leads even if they are quite pricey.  With this, they would not have to keep on repeating orders frequently on leads with low conversion rate.

Quality leads are have real exclusivity.  This means that when the purchased auto leads are exclusive, car dealers are assured that they are not sold to other dealerships.  Exclusivity of leads can also be seen when the leads are not resold to a car dealer.  If a lead is just a resale, it was used by other dealerships already and would not be useful for another car dealer anymore.

Quality auto leads are also marked by freshness and are delivered fast.  Good lead generation companies would deliver leads to their clients fast.  This is an important feature that a lead generation company should possess.  Leads should be delivered as quickly as possible so that car dealers would have more time to close more deals.  Moreover, getting leads the soonest time possible also maintains the interest of the leads in the car dealer’s offers.  A good lead generation company should have an excellent system in ensuring that leads are quickly delivered to their clients.

Quality auto leads undergo a screening process.  Car dealers should make sure that the leads they are about to purchase undergo a screening process before they are delivered to car dealers.  The screening process include verification of the lead’s information to see whether they are authentic or not.  The screening process itself is to pre-qualify the applications.  This is the most systematic way to ensure that a car lead is of quality.

Approved Auto Leads screens every lead that enters their system and makes sure that they are authentic and qualified applicants.  A prospective customer would fill out an application form in Approved Auto Leads’ website.  Then, its system automatically assess the application for approval.  If it is qualified, the lead will be delivered to the client if it matches the client’s criteria for car leads. Approved Auto Leads is an example of a good lead provider which is committed to helping their partners increase their sales by providing the right kind of auto sales leads.

Efficient Auto Lead Generation Techniques Boost Car Sales

Posted on: March 28th, 2012 by credit

The marketing aspect in automotive industry has advanced with technology.  Indeed, there are new forms and ways by which car dealers can represent their businesses in the market.  Traditional auto lead generation techniques such as, TV and radio commercial ads, billboards, referrals, and the like can still be used.  However, reality tells us that they are not that effective anymore in grabbing people’s attention.  New lead generation techniques involve the internet which makes everything fast, convenient, cheap and effective.  It also reaches a vast number of people.  Doing internet marketing strategies well and properly will definitely ensure a boost in a car dealer’s sale.

Telemarketing or cold calling is an old form of reaching out to prospect car buyers.  Even if in the internet age already, this auto lead generation technique still proves to be effective.  However, its purpose is slightly different now.  Car dealers give their auto leads a phone call for follow up purposes.  It is different from before when car dealers would have to randomly call people and find an interested car buyer from there.  Today, the leads being contacted have an initial negotiation with the car dealer already.  It is now also recommended that a phone call to a lead should not be all about promoting the offer and urging the lead to take it.  Car dealers should instead try to give alternatives to the lead who is, most of the time, having quite a lot of concerns that hinder him or her from making a decision.  Despite this change in how telemarketing is used, this technique is still effective in reaching out to prospective car buyers.

Car dealers can also generate leads efficiently with the help of auto lead generation companies like Approved Auto Leads.  They would just have to buy auto leads from them and also let them do the marketing efforts.  However, car dealers should make sure that they only partner with a reputable lead generation company which certainly provides quality leads.  With the help of these companies, car dealers can spend more time on closing deals.  Lead companies rev up a car dealership’s production and also increase its sales.  Approved Auto Leads has been in the business of helping car dealers increase their revenues for 10 years now.  It stays committed to providing its partners with auto leads that will surely turn into sales.

Another way by which car dealers can do auto lead generation well is through search engine optimization or SEO.  This is a process in internet marketing where a website’s ranking in the search engines is enhanced to attract more visitors.  When car dealers learn this well, they can be sure to have a breakthrough in their sales.  However, they have to perform the SEO techniques they employ rightly.  Otherwise,  they would only generate bad leads.  SEO techniques are most effective when applied to writing articles for the dealership website, posting car dealership ads in different websites, and social media marketing.

Sales Challenges with Auto Internet Leads

Posted on: March 28th, 2012 by credit

 

Closing deals and boosting the sales seem to be the most challenging aspects of a car dealership business now.  The task of finding leads can be left with lead companies like Approved Auto Leads.  Turning leads into sales include convincing them to take the offer, promoting, responding to queries, and the like.  These are the tasks that car dealers have to learn to do skillfully to win the sales challenges of closing auto internet leads.

Communication skills are important in turning auto internet leads into sales.  Car dealers should be able to have the right choices of words both in oral and written communication.  Being skillful in this aspect will prevent misinterpretation and confusion between car dealers and their leads.  Car dealers should also understand leads to be able to communicate with them well.  Most auto leads would not want  to hear or read an all promotion sales talk from a car dealer.  There is one recommended attitude that car dealers should put on when communicating with the leads.  Instead of having a pure sales approach, they could show themselves to be someone who is willing to help interested car buyers find a solution to their needs, problems or concerns.

Responding to the leads’ queries is also a challenging task.  Car dealers should understand that auto internet leads are all expectant of a response from any car dealerships they have applied to.  Moreover, potential car buyers did not only submitted their information to one car dealership.  They often diversify their options applying in other sources.  Thus,  it is important for car dealers to respond to the queries as fast as they can.  This is what makes it challenging.  Before any dealerships ring the lead’s phone, a car dealer should have already done it first.  There are several ways by how car dealers can respond to them quickly.  In emails, they can use auto-responders which automatically sends a message to the sender of a query.  They can also rev up their sales team in answering calls fast.  Furthermore, it is also ideal that car dealers use the same medium  with which the lead contacted them to respond to their query.  This is the surest way of getting to them.  Moreover, car dealers should keep in mind that they do not have to try to sell immediately at their first contact with the prospects.  Instead, they should make it a goal to get their preferences first and know what kind of car buyers they are.  This helps them prepare for the negotiation and keeping them by not turning them off with an upfront sales approach.

Another challenge is doing follow up effectively.  Car dealers would not lose prospective customers  if they know how to do follow up effectively.  They can follow up auto internet leads by giving them a phone call or by sending them email messages.  Car dealers can make a phone call if the lead has not been responding to their emails anymore.  A phone call is for them to know the lead’s concerns and not to urge them to take their offer.  The purpose should be to find out what bothers them and give alternatives or solutions.  Meanwhile, car dealers can do follow up via email by sending the prospects informative and promotional newsletters, announcements on special offers, new car models, discounts or events, and the like.  In this way, car dealers are able to keep the lead interested by reminding them of their dealership’s offers and deals.

It is also a challenge for car dealers to have the lead come over at their office.  Most of the time, leads would not agree because if inconvenience and unavailability.  However, it is better that car dealers communicate with the prospects personally.  This also benefits car buyers if they meet with the dealer personally.  This ensures security and authenticity of the identities of two parties.

Marketing Auto Dealerships – Some Simple and Effective Internet Dealer Marketing Efforts

Posted on: March 25th, 2012 by credit

 

The Internet is advantageous and an effective tool for marketing auto dealerships.  Auto dealerships have become more competitive since they learned to employ Internet marketing strategies into promoting their dealership websites.  However, not all auto dealers are experts in implementing Internet marketing strategies effectively and properly.  Here are some of the easiest and most effective techniques that auto dealers can learn to execute in their dealership websites.

A website with just all text is dull and boring no matter how helpful and informative the content may be.  Auto dealers should put some photos and videos or any other kinds of graphics in their website to make it more attractive and interactive.  These resources also make the website more appealing to visitors.  When creating videos for the site, car dealers can make it promotional yet informative.  Visitors sometimes get turned off if all they can see in the website are just promotions.  The video must also be unique, interesting, catchy and entertaining.

Another effective technique for marketing auto dealerships is writing car reviews.  When auto dealers create a website, they often set up only the usual pages like home page, contact us, blog and FAQs.  Some do not realize that the attractiveness of a website to visitors is usually content-dependent rather than appearance-dependent.  Although the appearance can make a website appealing, it would not make a visitor stay or take action if the contents are not helpful.  Hence, auto dealers should strive for informative content like auto reviews.  People browse web pages to seek information.  Auto reviews are one of the most sought-after information that auto dealers should provide their visitors.  It is better if they will write about the vehicle models available in their lot.

In email marketing, auto dealers should make the messages personal in sending emails to leads.  This is better than preparing a template or just letting the auto responder do all the responding.  It is better for auto dealers to write the replies themselves and in their own words.  In this way, leads would find the dealer sincere and genuine.  Another way of making it personal is giving a friendly

Although the goal of this process is simple, the techniques used and the way to achieve SEO’s goal may be complicated and tedious.  Car dealers can always ask help from lead generation experts like Approved Auto Leads to help them accomplish SEO tasks.  Some simple SEO techniques that car dealers can do themselves are directory listing, article marketing and link building.

 

Successful Auto Internet Marketing by Doing SEO the Right Way

Posted on: March 22nd, 2012 by credit

Search engine optimization is the term used for the process of improving a website’s exposure in the search engine results pages.  The goal is to make it appear at the first page of the results.  When this is achieved, the website will attract more visitors, turning in more sales to for business.  Automotive industry, and all other industries, are on this trend now making the niche an environment of a wilder competition.

Auto dealership websites are all moving toward attracting more visitors and turning these visitors into customers.  There are many auto internet marketing strategies which they can do to achieve this.  However, they should keep in mind that how they execute these techniques will affect the quality of auto leads they generate.  It is so easy for car dealers to abuse the various auto internet marketing techniques to attract more visitors to their websites.  However, there are policies and certain restrictions in carrying out these techniques which are strictly implemented.  Car dealers would have to suffer the consequences if get sanctioned.  Apparently, the last consequence they would want to experience is generating leads that do not turn into sales, which is the very effect of abusing internet marketing techniques.  Thus, car dealers have to do the right way of doing internet marketing strategies, especially SEO, to ensure generating quality leads.  Quality leads comprise of people who are really serious about buying a car.

SEO can be done by putting up a blog and writing content for it using the most searched keywords related to the nature of the business.  There are still many other auto internet marketing techniques which car dealers can explore to succeed in SEO.  However, writing content is the one of the most common SEO techniques which car dealers should learn how to do rightly.  So what kind of content would drive traffic to the car dealer’s website?

Content in the car dealer’s blogs and websites should always be quality.  This means that the articles are  consistently fresh, informative and relevant to the potential car buyers’ needs.  Car dealers should not settle for articles which do not make any sense at all and were just written for plain SEO purposes.  This is one example of abusing SEO techniques.

Aside from quality content, writing auto and car dealership reviews will also drive traffic to a car dealer’s website.  This is one of the most helpful information car dealers can provide in their website.  These are one of the information car buyers look for the most when considering a car purchase.

Lastly, car dealers should make their dealer website excellent by making it interactive, informative and easy to navigate.  When visitors like a car dealer’s website because of its appearance, content and features, they would come back to it for information and reference thus, driving more traffic.

Car dealers can opt to avail the services of a lead generation company like Approved Auto Leads for marketing efforts and lead generation tasks for their dealership.  Approved Auto Leads has been in the industry for ten years now and it has helped a number of car dealers already in boosting their sales.

 
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