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Understanding How Marketing with Auto Trigger Leads Work

Posted on: January 10th, 2012 by credit

Trigger leads increase sales


An individual who is planning to buy a car or any other automobile would naturally shop around for the best deal, and he or she would visit or call auto dealerships to inquire about the vehicle prices and different rates regarding auto financing.  When the person applies for a loan, the dealership would pull out his or her credit report from the credit bureaus to determine his or her loan eligibility.  Sooner or later, the loan applicant will be contacted by another dealership or other dealerships which are different from the one that he or she applied to.  Why does this happen? This is because the prospective car buyer has become an auto trigger lead.

When prospective car buyers apply for a loan and his or her credit is pulled from the credit bureaus, they become auto trigger leads.  It is named as such because when a credit is pulled for the purpose of buying an automobile, the action triggers or results in a check or inquiry.  Once the credit is pulled, the person becomes an auto trigger lead and the credit bureaus include him or her in the auto trigger database.  The credit bureaus then sell the leads, or the information about the auto loan applicants, to third-party vendors.  The auto dealerships that purchase the auto trigger leads would then contact the prospective car buyers to offer them the vehicle they are interested in, hoping to close a deal with them.       

Auto trigger leads are advantageous for auto dealerships.  It saves them a lot of money when it comes to marketing.  Marketing with these leads proves to be cheaper than traditional advertising, and can be more effective in reaching customers.  Its effectiveness lies in the fact that the marketing strategy reaches the target market of the auto dealerships.  Because the leads have already applied for auto financing, dealers are certain that these people are really interested to purchase a vehicle.  There is no need for much persuasion; all the customers need to buy a car is the right offer from the right dealer.

It must be noted that if auto dealers want to optimize trigger lead marketing, they should contact the individuals immediately after they receive the leads.  It is necessary to contact the potential customer as soon as possible because the leads sold to one dealer can also be sold to several more.  There is high competition with these leads, and a dealer’s chances of sales conversion greatly depends on the speed of contact.  However, whether or not the lead will result in a sale is also based on the persistence of the dealer as well as the offer itself.

Car dealers that want to profit from trigger lead marketing can purchase auto trigger leads from Approved Auto Leads, a company that has been a top provider of auto leads in the industry for more than a decade.  With the quality leads that Approved Auto Leads sells, any car dealer would have a better chance at creating sales.

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