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Sources of Quality Automotive Leads

Posted on: December 3rd, 2011 by credit

One of the challenges that car dealers face is finding the source of an automotive lead.  It becomes more challenging when other competitive dealers exert too much effort for seemingly scarce customers.  In fact, there are many sources of automotive leads.  Car dealers can find leads on their own or let others do it for them.  How?  The lead generation techniques discussed below will answer that question.

These are techniques which are most likely to produce quality leads.  One technique is through telemarketing or cold calling.  It is simply done by calling all prospect customers to offer the deal and although there are many chances where calls are turned down, leads can still entertain the call especially if they are already interested in purchasing a car.  Most likely, this technique produces quality leads because the dealer gets to talk to the automotive lead over the phone and can even close the deal right there and then.

Another source of leads is through referrals.  This is also traditional, just like cold calling.  In referrals, an existing customer enters a program of the dealership where he or she can earn a commission if he or she is able to refer the company to his or her friends, family, relatives and to others.  This produces quality auto leads since the referrals are also personal.

Car dealers can also find their leads through email marketing.  Unlike other Internet marketing strategies where there is a wide range of target leads, it contacts leads directly through their personal email addresses.  Although this is newer than the others, it has also been proven to turn in positive results.  What makes this a good technique?  Promotional newsletters and other materials sent to leads invite the recipients to take action.   This means that the recipient are called to do something after reading the content.  The recipient can register or sign-up, make an inquiry, submit a form and others after understanding the message.

Lastly, another new source of leads are lead generation companies which are revolutionary in automotive marketing.  The job of these companies is to collect the application forms of those who are seeking car purchase and loan approval.  They will then sell these applications presented in a list to car dealerships.  However, not all lead generation companies produce quality leads.  Some do not perform as well as others.  Car dealers would still have to look for a trusted and reliable lead company to ensure quality leads.  One sign that a lead company is good is when it only provides the most recent applications.  Car dealers also have to make sure that the lead company does not sell or offer to others the same leads sold to them.  The service cannot be considered efficient if they can not promise exclusivity of an automotive lead.

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