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Generating Automotive Sales Leads

Posted on: December 1st, 2011 by credit

The automotive industry has been more and more competitive especially in generating automotive sales leads.  There are two ways by which auto leads are generated now.  One way is when car dealers generate them with their own efforts and the other one is by purchasing them from lead generation companies.

Car dealers can generate automotive sales leads themselves either through conventional ways or Internet marketing strategies.  The conventional ways include telemarketing or cold calling, advertisements and referrals.  Cold calling is done by calling the prospect customer and offering the deal right there and then.  Although there have been many cases where these calls are turned down, many were still proven that this strategy actually work.  Advertisements through television commercials and print ads is also obviously conventional.  Although this is in less contact and interaction with the leads, they are effective in making the dealer’s offer noisy and sometimes, eventually public.  Dealerships also create referral programs where existing buyers can earn some sort of commission when they refer the company to others.  This indeed generates more leads while giving the buyers some sort of incentive.

These marketing strategies are done by dealers who believe that direct contact with the client is better and that these traditional strategies are more reliable.

Aside from traditional methods, car dealers generate automotive sales leads for themselves through Internet marketing strategies, which could still be quite new to some but are already proven effective.  The strategies include email marketing, search engine optimization or SEO, social media marketing, link building, and more.  The good thing about this type of marketing is it makes something viral.  If car dealers want a faster process for generating auto leads, they could try doing some of these strategies.

Car dealers also purchase automotive sales leads from lead generation companies. These companies do not only provide lists of prospect customers but some of them make sure that their clients get quality and comprehensive lists. Car dealers should look for these companies who only provide quality leads. This method of lead generation is much easier compared to the conventional and online methods where dealers have to really work it.  After lead companies forward the lists to their clients, it is an easy road ahead for the car dealers. They would just have to call the people included in the list. Moreover, good lead companies provide lists of people who applied for a loan most recently. This means that these people need a car and are most likely to purchase one.

Purchasing leads from lead companies are originally purposed to boost up the sales of the dealerships. However, dealerships should be aware of the lead companies who practice mediocrity. It has to be ensured that the lead company that will be chosen would really help the company and not pull it down instead.

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